How to boost your sales thru Social Media Marketing
We focus too much on selling properties to our fellow Filipinos because we are in the Philippines and prospect clients are easier to find which means we are missing a 3 to 5% of sales revenue yearly. This is not a small fraction in the world of real estates. We are talking about hundreds of millions of Pesos. And that’s not just it. They are foreigners which means we are missing 3 to 5% CASH SALES!
We all know that the Philippines is one of the countries in South East Asia that has the most numbers of tourist spots. Because of that, we attract foreigners from Europe, North America, Australia, and even our fellow Asian. These tourists give opportunities to us Filipinos because they bring investments, employment, experience, learnings, etc. Every time they visit the Philippines they spend thousands of dollars staying in a 5-star hotel. The reason for this is not because they are rich. The reason for this is because These hotels have websites that the customers are able to access from abroad. They were able to make reservations ahead of time before flying to the Philippines. Just like us, before we go out of town we make sure that we already have a place to stay.
This is where the power of our website and social media marketing comes in. This is not our ordinary facebook marketing strategy. Let’s go ahead and learn it piece by piece. We have a website and once we log in we will see on the middle right portion “My Website Link” This link is the URL (Uniform Resource Locator) of Bachelors Realty and Brokerage Inc. but is locked with our profile
This URL is what we are going to share with Social Media Sites so that our prospective customers will be able to select the property that they prefer. But the questions are “What are the Social Media Platforms that we are going to use?”, “How do we share our URL to Social Media Sites?” How do we get a lot of people to see it?”
We will share it on Facebook, Twitter, Instagram, and Linkedin. But 1st let us go ahead and study what are the main purpose of these Social Media Sites.
Facebook ‘s latest mission statement is that people use Facebook to stay connected with friends and family, discover what’s going on in the world and share and express what matters to them
Twitter Sharing information directly with a person or group of people as a means of broadcasting information
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc.
Linkedin is a business and employment-oriented service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
There are different ways to target our audience. The most common way like everyone does is we post on Facebook groups. Posting on Facebook groups let you target a specific audience. It could be based on demographic, item, brand, etc.
This next topic is the most effective way of sharing our posts. It targets everyone around the world. Most of the people who use this is looking for information, picture, people, tips, brand, business and many more.
It is called the “Hashtags”. Hashtags make us easier to find, share and curate content on social media platforms, can be an invaluable tool in our marketing arsenal. But there are rules in using hashtags. Hashtags do not support special characters and space. For example #social-media and #social media, it will only target and will show on search as #social. Hashtags are used incorrectly in the Philippines. People thought it is there only because it is trending. Like for example #panomonasabe #walanafinishna #abugbugberna. Hashtags are used to find and target a specific brand, idea, demographic, people, groups, etc. For example, if you search #travel on Social Media platforms. You will see people, business, brands, tourist spots, and different locations. Let’s check with specific Social Media Platforms.
Facebook lets you search for posts, people, photos, videos, marketplace, pages, groups, apps, and events that have the hashtag #travel
Twitter lets you search for Top posts, latest, people, photos, videos, news and broadcast that has the hashtag #travel
Instagram is a website that focuses on Pictures so it will let you see how many posts are made within the day and there are currently 338,485,902. They are segregated with Top posts and Most recent.
Linked in lets you search for people, jobs, companies, schools, and groups that have the hashtag #travel
Now that we have learned how people from around the world search for specific and relevant hashtags let’s go ahead and check why this is very important to us as a real estate agent.
Early morning around 5:30am I posted to all the social media platforms that I mentioned. We will go ahead and see how many people saw my posts with the trending and relevant hashtags that I used. Before we proceed let me inform you in advance that we have different time zones and different Social Media Platforms have different rules with regard to posting.
Hashtags are not commonly used in Facebook that is the reason why the post that I created only reached 11 people. This is the main reason why we need to join and post to Facebook groups to target our audience.
Hashtags are very powerful with twitter that is the reason why the post reached 884 impressions and 11 engagements. Impressions mean these are the people who saw my post and engagement means that these are the people who clicked and checked our website. We can also see that 2 people liked my post and 1 person retweet the post.
I was also able to make 39 impressions and 22 interactions (likes) and 2 comments from Instagram. Note: The people who liked and comment on my post are not my followers. They are not Filipinos, and they are all from abroad.
As we expect we only able to reach 6 views from Linkedin because this is a professional website which means the people that are using the website are focused on using the website from 9am to 5pm Eastern Standard Time or 9pm to 5am Manila Time.
With only 5 to 10 minutes of posting and 5 hours of posted time we were able to reach 938 people from abroad. If we do this constantly we will be able to get inquiries like what we do with facebook marketing via facebook groups. We are opening opportunities not only for our personal sales but also to our company. We are engaging people around the world thru our Social Meda Marketing.
Jomar Allen Enecio