What is a sales funnel?

person showing black coffee grinder

The definition of the sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead costumers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model. One common sales process is divided into seven phases including:
•Awareness Phase – in which prospects become aware of the existence of a solution
•Interest Phase – in which prospects demonstrate an interest in a product by conduction product research.
Decision Phase – in which a final decision is reached and negotiation begins.
Purchase Phase – the prospective customer will finally make a purchase and will provide you a sales.
Referal Phase – in which a customer will refer you to their friends, family or anyone that will be looking for the same product that you are offering.

Author: Jomar Allen Enecio

I am a Social Media Manager, Expert in handling influencers, brands and business accounts for social media exposure. We offer social media marketing, cold calling, lead generation etc. Feel free to send an email for inquiries. jomar.enecio.je@gmail.com

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