Duties and responsibilities of a Social Media Manager

What is a Social Media Manager?

Social media managers are the people that that is assigned to handle all the social media accounts of their clients.

They are provided with immediate, daily, weekly, monthly, and quarterly tasks. They are responsible for providing summary reports for each task. Their main goal is to boost traffic and attention to their clients brand, business, website, social media pages, and revenue.

What are their tasks? 

Their tasks depend on the agreement they had with their clients but here are most of the tasks that they are provided.

Immediate task:

  • Respond to social media negative comments, reviews, and messages

Daily tasks:

  • Respond to messages
  • Find and engage with potential customers
  • Create conversation with brand advocates / social media influencers
  • Monitor and respond to brand mentions, reviews
  • Look for the latest trends and create a marketing plan that will increase revenue
  • Load calendar with marketing plans
  • Post 3 to 5 times on Twitter
  • Post 1 to 2 times on Facebook
  • Post 1 to 2 times on Google+
  • Post 1 to 3 times on Instagram
  • Post 1 time on Linkedin
  • Study products and services and review incoming products
  • Monitor the competition
  • Create and schedule blog post 3 to 5 times a week

Weekly:

  • Analyze and create a report for added followers
  • Create a summary report for reviews and mentions
  • Engage with the client about how Social Media Pages went thru
  • Provide suggestions for improvements
  • Engage with social media influencers

Monthly:

  • Audit your strategy
  • Attend local events that will expose your clients brand and business
  • Collaborate with the client
  • Clean the social media pages
  • Detox social media pages

Quarterly:

  • Adjust quarterly goals
  • Evaluate team performance
  • Evaluate key performance indicators
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Categories: Social Media Marketing

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