Holidays are the best season for shopping. Sales, Promos, and Discounts are everywhere. The competition is heavy especially if you have a product that is very similar with other merchants You have to look for shoppers who are “mobile-driven and social media influenced“. This holiday will be the best season since 2005, with 85% of the consumers says they’ll be spending more than the amount they spent the previous years.
Small business owners need to think of multichannel to maximize their sales capabilities. 75% of internet users shop online. Online shoppers are very wise. They will check reviews, images, specifications, delivery time and lifespan of the product before they purchase an item. They will also compare products from different stores like Lazada, Shopee, Shopify, Amazon, Alibaba, etc. So as a retailer you have to make sure that you know the trends and pricing of your competition.
Another way to attract customers is to offer a website link to your website so you can support your product with the complete specifications, details, demo, video, and pictures. You can create your own website that should also be mobile friendly. You also need to make sure that the cash-on-delivery option is available.
Social shopping is one of the best sales and marketing tools. It opens a lot of possibilities and options. You can target specific customers and locations. With Facebook, you can target specific people by joining Facebook groups. You also need to be aware of group’s rules and regulation, though you can target specific people there are rules in some group in which selling is not allowed. So make sure that your posts will be something that will lure your audience to your website.
With Twitter, You need to make sure that you use the most effective and relevant hashtags. Twitter is very link-friendly so you can add the link of your website with all your posts. To support your posts and make it eye-catching, add the best picture of your products and of course don’t forget the most important tool, “the hashtags”.
Instagram is not link-friendly. You can’t add links to your posts because they will be useless as they are not clickable. You can add your website link to your Instagram bio. It is the only space where the link functions so make sure that your posts are very engaging and luring the audience to click your bio and the link.
There are courier companies who offer cash-on-delivery options so you can maximize your sales. Imagine how easy it is to sell online. No more hassle for adding an employee, no more store-rentals, no more utility bills, no more extra taxes, and bills.
You can relax and make money while on a vacation. Everything is a click away and next thing you know, your customer receives your items and the payments have been deposited to your account.
This is the New Generation of shopping and for more tips and tricks to maximize your sales and marketing strategy. Please like the post, leave a comment, share it with your friends and make sure to hit that follow button to get updated with our new articles.