What is an influencer?
It is a person who can influence people to buy something thru his/her knowledge, videos, experience, and designation. Influencers are normally focused with 1 or 2 Niche and it is very rare for them to transition to different Niches.
What is a Social Media Influencers?
They are the people who are able to grow a huge number of followers thru Social Media. They were able to build a reputation from their knowledge and expertise on a particular topic. They create their own posts regularly and interact with their followers.
What is Influencer Marketing?
Influencer Marketing is the process of endorsing a brand, business, website, service, and a place thru Social Media Influencers. Depending on the type of Influencers, it is far cheaper than Television Ads. All of the Social Media Sites have Millions of people signed up which means they can have thousands or even million impressions for each post. It is also easier to share and tag someone with Social Media Advertisement.
Types of Influencers
- CEOs, Businessmen, Millionaires,
- Bloggers and Content Creators
- Micro Influencers
It is easier for celebrities to use their influence thru social media because they are already famous and a lot of people already know them. There are Pros and Cons with Celebrity Influencers.
Pros – They will be able to get millions of impressions with endorsements.
Cons– They may lack credibility with a product’s target audience
CEOs, Businessmen and Millionaires
They are the most respected and reputable social media influencers because of their achievements and experience. They are popular because ordinary individuals like us wish that someday we’ll be as successful and rich as they are. Their audiences always wait for their posts, Motivational, sales, business or marketing tips, we all wait for it hoping that we might learn from their experience and enforce it with our knowledge.
Bloggers and Content Creators
blogging has been associated with influencer marketing for years already. There are hundreds or even thousands of influential blogs. Once a product or a brand is mentioned positively in a blog, it can lead to blogger’s supporters, positive reviews and sales.
Bloggers also focus with 1 or 2 Niches. They can max it to 3 or 4 Topics depending on the relativity of the Niches. Many bloggers have already build a huge number of followers. Most of the popular Niches are personal development, finance, health, fashion, travel, food, music, business, sports, and esports.
When a blogger writes something about recommending your products, then you can participate in guest posting. If you can grab a guest posting spot on a large blog, then you have the authority to control the blog, you can control the content and you can add a link to your site in your author bio.
There are blogs that are very influential, you can buy a sponsored post on their site. This will allow you to post or let the blogger post a content about your business or brand. This is different from mentions which are normally just a glimpse of your brand/product. This sponsored post is a reserve spot brands and business and have a full control about the content.
Blogging is not the only popular content on the internet. Another popular type of content is video. Content creators do not post videos on their website, they post their videos on Youtube because content creators can monetize from Youtube.
They are normal people who have been known for their knowledge of some niches. They were able to gain 1,000 to 100,000 followers by only posting and focusing with 1 or 2 Niche. It is not just the number of followers that dictates their influence but the relationship and engagement of the micro influencers with their followers.
Small business loves to team up with Micro influencers because they are cheap and approachable. They are easy to negotiate because Micro influencers handle their accounts themselves. Micro Influencers are normally location based. They are popular with 1 or 2 Niches But mostly their followers are within their city or country.
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