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4 Ways Small Business can Stay Competitive

4 Ways Small Business can Stay Competitive

Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors.

1. Narrow your focus and look for those willing to pay full price

It seems for many of us that there are too many things that need to get done and there is simply not enough time to complete all of it. The truth of the matter is there truly isn’t enough time to get all of the things on our never-ending list done. So how do we get all of it done? How do we meet all of our obligations? 

What I suggest to you is that you don’t even try to meet all of them. My suggestion is for you to focus on what matters the most. Many of us consider ourselves busy people, and for many of us, that may be true. In our society, there seems to be this culture of multitasking as a way to be more productive. 

A smart businessman in this day and age will narrow their focus to desirable, unique products with high margins, and low overhead costs to store them. 

Five Small Business Marketing Trends To Jump On This Year    2018 is almost over and business is going well. It is imperative to stay up-to-date and respond to the ever-changing market pressures to stay ahead of the competition. The marketing trends that may have worked well a few years ago may not necessarily help a business succeed in the future. The following are some of the upcoming marketing trends to support your business growth in 2018.    1. Enhance the Customer Experience  Businesses exist to cater to the customers. Thus, it is of utmost importance to understand the customer needs as well as to get their feedback to be on top of the marketing trends. ‘Chatbots’ and ‘live customer support’ are great ways to support customer queries and share information regarding new products, features and policies. One of the hottest marketing trends is social media; it is the summation of the know-how of business, including services offered, and live chats.     2. Use Location-Based Marketing  Geolocation or location-based marketing is another recent trend in small business marketing. With GPS technology, customers give away the information about their location via mobiles and laptops. Small business can utilize this information to understand the target customers in specific territories and promote their events, products, sale offers and news.    3. Add Livestream Video  A great way to create excitement about your brand nowadays is live streaming on platforms such as Facebook, Twitter, YouTube and Instagram Live. These are the next level interaction strategies—a marketing trend to engage with customers, answering their questions, and creating buzz around new products.    4. Use Micro-Marketing  Here is one cost-effective and time-saving marketing trend. It involves actively targeting customer needs to market products or services; thus, segmenting the customers into appropriate categories. Small business can give a huge shout-out to the right clientele using such a marketing strategy.    5. Collect More Data  While "big data" has been a buzzword, such data can be effectively used to understand, assess and collect information about customers. Small or large businesses both need data to cater to the customers in the right manner. Whether your business is web-based or brick and mortar, there are now more ways than ever to learn all about your customers - who they are, where they live and what they need.    The above mentioned 5 are top-notch marketing trends for small businesses. There are many other strategies out there, but it all depends on how you utilize these strategies and what you need to take your business to the next level in the future. For more information about marketing trends for small business, visit the source content on the Forbes website.     Need more assistance in helping our business grow? Let Health Connexions help you with its unique marketing tools to connect with your consumer base, market and help you manage your business effectively. To learn more about how we can help, contact us today at info(at)healthconnexions.com.

2. Don’t be a scrooge with transaction fees

It’s true, we all feel a little Scrooge-like at times, and that’s ok!

But it’s clear that this less-than-cheery attitude has absolutely no place in the business world. Even when business owners, marketers, and employees start to identify more with Ebenezer than with Buddy the Elf, they must put on a happy face and remember their top priority: The customer.

Sure, this is easier said than done, but businesses must maintain this ever-important perspective.

person holding black tablet computer

3. Be Santa and not a Grinch on shipping fees

It’s really just that simple. Don’t be a Grinch. No one likes a Grinch, not even the Grinch likes a Grinch. If that grouchiness invades your company culture, it can cause a high turnover, which is damaging, not to mention expensive. And when it invades your company culture, it’s only a matter of time until it invades your relationships with your customers. 

Engage Your Customers in Meaningful Conversation

4. Be a more engaging and present human being

The importance of engaging your customers and connecting on a more personal level to build trust and long-term loyalty. Social media and email marketing provide the perfect avenues to engage your customers in meaningful conversation. But engagement is a two-way street. Just sending out an occasional newsletter or social media post isn’t going to cut it. You’ve got to engage customers in real conversation just like you would if you were face to face or on the telephone. But it’s not as hard as you might think.
 

Conclusion

Some small business owners assume that their website needs to be perfect before they’ll benefit from their content marketing efforts. They worry that their site isn’t properly optimized, or isn’t user-friendly enough, or that their writing isn’t good enough. The 4 ways above prove that simply becoming a resource for your audience and spreading awareness of your resources, can get you on the path to stay competitive.
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