How to Run a Profitable Web-based Company

Tips on running a profitable web-based company

According to online business experts, only 10% of online-based business succeed after five years, not bigger than that. To ensure that your business is part of this small percentage, internet startups need to be aware of the various ways that can help them stay afloat and or be more successful for many years to come. Here’s some ways to ensure your company is useful online:

Solid value proposition

You have to let the prospective customers see the value they are getting when they buy your products and or services. The value that the customers will derive from making a purchase should be very evident as soon as they will interact with your website. Most of the times, the information provided on the landing page will make the customers continue to go through the site and make a decision to buy.

Excellent customer service

In today’s economic climate, the customer is more in charge than ever before. A quality product is simply not enough, you need to provide a great customer experience. And customers are looking for a great customer experience from the moment they discover your business online. Ensure that everyone from your team is well trained in customer service and always available both day and night to give feedback to inquiries.

Online marketing

The growth of a web-based business is determined by its ability to attract new customers and retain loyal customers. Putting a marketing campaign is important, leaving an online footprint in every possible online marketing avenues and web traffic increase pages. It is also equally important that you provide avenues to our customers for feedback, to allow you to meet the needs of your customers and make improvements whenever and wherever necessary.

Nowadays, majority of the businesses are being setup online, in a bid to reach out to more customers resulting in competition between businesses. Having a successful business on the web needs a lot of planning and strategy so as to stand out from the rest.

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How to Protect your Business from Account TakeOver

How to protect your employees and customers from account takeover

In today’s time of readily available online information and content, cyber security is all critical. There’s really nothing worse than getting hacked, leaking your company and or client passwords exposed to cybercriminals.
At a company level, this will set a panic mode to everyone. Before the hacker can lock you out of your accounts and steal invaluable data, everyone will frantically change all passwords.
At a customer level, it is very costly to recover from a hacked password and or customer account information, which may result to lawsuits.
Below are the 6 tips to help protect you from having your online accounts hacked and taken over:

Monitor your data

You’ll never know that a password exploits occurred until it’s too late. We have online tools like dark webmail API from SpyCloud that can save you a lot of aggravation and time. It has a scanning tool to discover password exploits often before hackers can get a lock on it, then informs you of ways to secure that data for good like imposing a strict password setting and resetting rules.

Use complex passwords that don’t make any sense

Hackers are good. They can come up with 10-20 good guesses as to what password might be by running a cursory search of you and your family online. In other words, don’t use your daughter’s name followed by her birthday. Instead, use a minimum 12-ish character password, using multiple letters, mixing in caps and non-caps, and use symbols that don’t form any sort of sensible pattern.

Never use the same password on any two sites or accounts

You can’t be lazy. If one source is hacked, and you use the same password over multiple accounts, all of your online and locally stored data are immediately at risk.

Change passwords often

Everyone knows about this already. Just keep in mind that the new password should be equally complex as the last. The more often you and your clients change passwords, the less chance a hacker can get in on your data. Set a script run that will prompt you and your clients to change password at least once a month.

Use two-factor authentication

It is always an added level of security getting a code that logs you into your account, aside from the usual password credential. Without your phone in their possession, your passwords are useless to hackers.

Use a reputable password manager

Password manager offers limitless password storage, and make changing passwords often very simple with one-click password generators, like LastPass, Dashlane, and others. They work really well and have the smartest hackers on the planet keeping their encryption near impossible to hack.

These simple tips help protect passwords and the data they hold access to. On a wider scale, it will help prevent data and identity theft online.