Everything You Need to Know about Being a Social Media Manager
A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies.
Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.
For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow.
The proposal is part of your sales process.
Vantage Point Performance and the Sales Management Association found that companies with a clearly defined sales process see 18% more revenue growth than companies that don’t.
What is a clearly defined sales process? It’s made up of stages, such as “prospecting” and “close.” It can resemble a pyramid, flowchart or even a circle.
Having a degree in Marketing or Communications will help you out immensely
Strong communication skills are essential in every industry, and one of the requirements you’ll most often see listed in job descriptions. This is because knowing how to communicate with your audience is a key factor to success – from selling products to consumers to strengthening relationships with investors, clients, customers, and employees, as well as teaching, developing ideas and in many other aspects of a business.
Getting a degree in communications will allow you to package information to connect with diverse audiences effectively, with specific goals in mind. Graduates of communication degrees hold jobs at all levels in their respective companies – and in a wide spectrum of different domains.
Marketing is a discipline that guides companies as they develop products, target customers, set prices, develop a brand and choose distribution channels. A marketing plan includes tactics for communicating a company’s strategy, including public relations, advertising, social media, and promotions. In short, marketing can be considered business planning and strategy, while communications is the execution side of selling.
You will always need to be careful about what you say on social media. Always.
Nowadays, social media are an important part of running a business. Most photographers use Facebook, Instagram, and other outlets to promote their business and build the audience – but few of them think about how their personal accounts can make them lose clients in an instant.
Just like the role of the media in informing, educating and entertaining we use social media no different from this role of media maybe unaware. It is important to be mindful of what we post or write on social media because it can have harmful consequences.
As we use Facebook, WhatsApp, LinkedIn, Instagram and other social media in communicating with friends and acquaintances we should be careful as to what we write because we can find us in deep trouble unaware or not even meant for harm. Since we own these Apps maybe we feel entitled to use them in whatever way we feel which is okay as long we don’t harm anyone. Companies can sue individuals for defamation over a social media post to correct and cure harm done to the reputation of the company. Companies spend a lot of money on PR building the reputation of the company and they won’t let anyone damage that reputation just over a silly post made by an individual on social media.
To many of us, social media are an outlet to express opinion and feelings. But remember: don’t complain about your clients, even on your private social media pages. Social networks are a sort of a “public space.” Even if you control who sees what on your personal accounts, there are always people who can share if you post something inappropriate. And it can ruin your business in no time.