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Effective Business Presentation Tips

Effective business presentation tips

man standing beside wall


For more leads and sales, better learners’ retention, or for whatever reason you may have, it is a must to have the best and most effective presentation. In business, it is critical to prepare and have an effective delivery, for it may lead to more sales, close important deals, and higher revenue. Below are some important notes to take in order to give an effective business presentation:

Connect with your audience

two women looking at tablet


Your presentation must fit your audience and the occasion. Formal for high profile clients and lighter when presenting to friends, students and the like. To best connect with your audience, you can animate your presentation by putting in popular quotes and recent viral news. You can also engage your audience by asking them questions. Personalize your presentation that would best fit to the interests of your audience.

Frame a story and paint a picture

man drawing on dry-erase board


Pick the best images and visuals, especially those recent online viral pictures in your presentation. Connect those great images to your story about your business, products and or services. It will leave a longer impression to the minds of your audience. Visuals are great and easily shared in any of our social media platforms. Convey your thoughts clearly by putting relevant content in your presentation. Create a flow in your audience’s mind: Opening (get audience attention), Body (substance and purpose) and Closing (main points and highlights).

Great content

person using typewriter near white ceramic cup filled with coffee


Put all content that matters in your presentation, but be concise and not too wordy. Make sure content will appear to your audience’s interests and engagement. When you present, do emphasize, ask questions and elaborate more on the topic discussed. To give more emphasis, you can use charts and graphs based on historical data and statistics. Ensure it is align to the purpose of your presentation. Make all words, information and graphs easy to understand by your audience.

You are the presentation

grayscale photo of man walking on platform stage


You are the subject matter expert here, so stand up straight and sound confident in your presentation. Be mindful of your body language so that you will convey expertise and confidence to your audience.
Practice if need be, either in front of your mirror or with someone. Be knowledgeable of the subject, information and data that you will be presenting. And when you are presenting, dress appropriately, have a clear voice, pleasant tone and put emphasis on the most important topics.

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