Social Media Marketing

5 Skills Social Media Managers Should Nurture

5 Skills Social Media Managers Should Nurture

 
Content writing

Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon.

Fast forward a decade and every organization must have a social media manager, whether full time or part-time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in.

It can mean being always on and keeping tabs on your community. It involves being creative as an artist but also learning to be the “data scientist”. In a digital age, the geeks may indeed inherit the earth.

So here are the skills a social media manager should nurture without much ado:

Visual Skills

Social media managers should develop a flair for conceptualizing and creating eye-catching images for social media posts and blog posts. If anything, visual trumps content in the social space. It’s a known fact that articles with images receive more views than those without. Even Tweets with images receive 18% more clicks over those without them. The same goes for Facebook. In fact, photo posts on Facebook get 120% more engagement over non-photo posts.

Further, quality images are central to platforms such as Pinterest and Instagram.

Customer Service Skills

When most business publications talk about customer service skills, things like “being a people person” tend to take the spotlight.

It’s not that this trait is outright wrong, but it’s so vague and generic that it’s hardly a help to anyone looking to get involved in support positions within a company, and it certainly doesn’t help out entrepreneurs/founders who are looking for the right set of skills when hiring the all-important folks who will be taking care of their customers. 

Content Skills

With more and more social media platforms thronging the social media space, grabbing user attention has become a real challenge that brands need to master by gaining mastery over content.

So, if you are looking to make a career in social media, first find out what sort of content works in different social media channels and then implement them accordingly. Some of the checkpoints you need to be careful about include: No grammar errors. No spelling errors. All in all, you need to have good command over the language.

In short, you need to convey your ideas clearly in writing. For more ideas on social media content, get in touch with top content marketing companies, directly.

Social media space is flooded with all sorts of content. So, it’s not easy for brands to grab the eyeballs of the users’ in the social media space. Meaning, brands really need to think hard in terms of coming up with great content that resonates with the users. Images of cats and dogs might work sometimes, not always. You need to experiment. Provide value. Content, in every sense, should inform, entertain, save money, inspire and more.

Advertising Skills

Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carry the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideas and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts, and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings are done by the agency’s media buying unit.

SEO Skills

SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. Search engine optimization, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years. 

If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skill sets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and fewer roles require just one specific skill set.

Wrapping Up

While you might not need to be proficient in every single area mentioned above, being good at a few of them would make you a great social media manager and a valuable asset to your company.

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21 replies »

  1. These are definitely important skills for all of us to have but especially, anyone who calls themselves a social media manager.

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  2. All of these skills are definitely necessary, and they all need to be practised and nurtured. It’s whether people have the opportunities to do so when first starting out. Thanks for sharing.

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  3. So true. I’ve met so many social media managers who lacked one (or more) of these skills and I personally saw hos this affects their ability to actually do better at their job. Not everyone can be a good social media manager.

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  4. I think I have to improve my SEO skills but I’m happy to say that the others are already in the process of improvement. 🙂

    Like

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