Influencer marketing is the next big thing in digital marketing. It’s not only the fashion, beauty, and lifestyle industries are benefiting from it, but also major healthcare, hotel and travel brands have gotten awesome results from their influencer marketing campaigns.
Influencers give a plethora of results like getting an influx of new followers, more brand awareness. They can also increase user acquisition, purchase, downloads or direct sales.
Here are 5 leading influencer marketing techniques that you absolutely must know in order to maximize the results of your marketing campaigns.
Unique promotional codes benefit both the brand and influencer. Codes stimulate influencers to share them because they allow them to offer something valuable to their followers. This kind of endorsement adds brand value towards the influencer’s followers.
These codes are merged in the content of influencers to reward and encourage customers to buy. It builds the influencer’s loyalty to the brand and helps to achieve other key campaign objectives such as increasing revenue and sales.
Writing a blog post on your products and services increases brand awareness and makes your website even more popular. Users refer to posts of this type with brand-specific contents, so that they form an opinion about your brand or service.
In your marketing campaigns, blog posts are just as beneficial as social media posts. Brands rely on those influencers to give their audience recommendations and blogging is just one of the finest and most reliable ways to do this.
Did you know? Nearly half of Twitter users decide to purchase a product inspired by an influencer’s tweet. It is also a known fact that tweets from influencers along with brand tweets are five times more likely to be purchased. This is the effect of brand mentions on social media.
A mention of a brand on an influencer’s social media can also greatly increase brand awareness. According to studies by Tapinfluence and Altimeter group, the third most successful marketing techniques is indeed brand mentions.
Microsoft used the broad social media presence of National Geographic to launch the International Women’s Day campaign. The campaign “Make What’s Next” started in 2016 and resumed in 2017. This was aimed at promoting more girls in STEM(Science, Technology, Engineering and Math) professions.
Several adventure photographers took 30 photos and were posted on National Geographic’s five Instagram accounts. A famous female scientist or adventurer was on each of these photos.
With 30 Instagram posts, Microsoft reached 91 million people.
Offering free products and services to influencers in exchange for their opinions and experiences is a great way to reward their efforts and to use their influence for the benefit of your brand.
Football star Cristiano Ronaldo, who has over 120 million followers, is a very popular Instagram star. He regularly promotes brands and products on his social media platforms.
These extremely attractive promotions result in high conversion rates due to their huge popularity. From his social accounts between May 2016 and May 2017, Nike, Tag Heuer, Abbott Labs and Herbalife earned $936 million in media value.
Challenging Your Influencers
Do you know what motivates people to do great things? Competition. When these ambitious influencers are challenged to accomplish the most number of likes, sales, or impressions, they will be driven to win and make it to the top of the list. This often results in making the promotion even more enjoyable.
These 5 techniques have proved to help business get more leads and boost sales. The success of your influencer marketing campaign hinges upon you to make the right decision in choosing the best influencer and the appropriate platform and techniques for your brand’s messaging.
Why don’t you take the time to test each of these 5 techniques for your marketing mix?