Why are small companies benefiting from social media marketing?
You constantly seek new ways to get the brand of your company onto the the roster of potential customers. If you don’t, it’s a great way to engage and attract new customers using social media in business. In fact, small social media marketing strategies have an advantage compared to large companies. Why does it happen?
The effectiveness of social media leads to participation. If a company doesn’t engage in social media marketing, it will probably not succeed. Interacting in social media with consumers is a key marketing strategy for small enterprises.
The use of social media helps you to increase awareness of your brand and client base, as well as to connect with existing clients. In fact, one study showed that over 90 percent of marketers say that their businesses care about social media. 82 percent of participants in the survey worked in companies with less than 100 employees.
Small business owners can easily market through social media as long as you post actively on social media pages. Some of the common social media websites are Facebook, Twitter, Instagram, and LinkedIn. Set a schedule to contact your followers regularly in order to make effective use of social media for your company.
Advantages of social media marketing for small companies
The success of social media does not depend on the number of people a company has. Rather, it relies on the commitment of customers. These are several reasons why small enterprises can have more social media success than big enterprises:
1. Small companies are community focused and individual
There are several differences, such as the legal structure, the number of employees and revenues, between small and big companies. But companies nitty-gritty aspects are not the only differences between large and small ones.
Small companies tend to focus more on communities and individuals. Many small businesses decide to participate heavily in their communities, which leads to customer connections. It also benefits from connecting and sometimes partnering with other local businesses in the chamber of trade within their community.
Small companies can connect with their customers online when using social media. Small companies are more likely than larger companies to respond to their customers. As a small company, you can deal easily with the flow of customer comments, to ensure that you respond quickly.
For people to talk about products or services, social media is a great way. To increase customer participation, customers must post photos with the product of the company on social media. And welcome consumer reviews, questions, comments and concerns. You can easily build connections with people on social media, as a small business owner. Current and potential clients will have greater respect and appreciation for a company that responds promptly.
2. Low-cost advertising
While you can pay for certain advertising functions, such as on Facebook, social media is free of charge. You can target these ads to reach people within a certain range of your company. This means you will not end up paying out of your local customer base for publicity. Set a budget and choose your audience to start advertising on Facebook. Instead of spending thousands of dollars on social media marketing across the country, small enterprises have only to concentrate on their location. Social media is an excellent publicity tool without any additional characteristics. You can update your supporters on offers, sales, new products or even information related to the industry. Photos will also help clients see what they are offering.
You advertise to your existing customers through social media. However, by getting your brand out, you can also advertise potential customers. Your current customers are also great brand ambassadors. Small corporate owners usually know their customers themselves and share their social media experiences more naturally. Current customers can post on your products or services, raise their brand’s radars and attract new people to your business.
3. Joint Marketing in Social Media
Many small companies can work together on strategies for social media marketing. As a small business owner, you may work in your niche with neighboring small companies (not competitors).
You can post on your twitter, for instance, that if customers buy you and vice versa, they can get a discount coupon from another small business. Or, join in a social media gift or contest with a neighboring company. Winners may receive a prize which covers both companies ‘ products. On the websites of your social media, you can even showcase promotions for your neighboring business. You can build brand awareness together with other small businesses. You can take the radar of prospective customers and encourage people to purchase from both companies.
4. Personalized Care
Everything is about personalization for small companies. Some of them have a good shopping experience for small companies. A survey found that 53 percent of consumers want to go shopping in small enterprises because they want personalized service.
You can take the time to connect with individuals when customers are at the company. You can tell where your products originate, how long you have been in your business and how inspired you to start your business.
Individual attention is not only applied to consumers who are in your company. Small companies in social media can give customers more than scripted answers.
A large company selling all over the country has no time to give each customer a personalized response. On the other hand, a small company can write a real response to the situation of the customer directly. Small businesses have the benefit of social media marketing through this direct connection between consumers and brands.
5. Small companies can piggyback big ads
Some large companies organize events that small businesses can use in their marketing strategies for social media.
In the Philippines, for instance, Bazaars are all year round. Since consumers recognize that event, it is easier for small enterprises to take advantage of social media. Big companies could spend huge sums of cash on advertising, while small companies can benefit by posting that your company will participate.