The demand for influencers who have the necessary credentials to support your brand and make a real difference to your marketing continues to increase, but the most influential bloggers, vloggers and celebrities are often over – subscribed with invitations to publish products online.
You need to stand out from the crowd and attract their attention to secure the influencers you really want – in other words, you need to market your product to the people you want to help advertise your brand.
Quality is the key to effective marketing of influencers. This applies to your brand, product and even your partner influencers. Not only does your brand need to look attractive and unique, it also needs to meet expectations. A substandard product or one that does not correspond to the description will not be viewed favorably by anyone, while a top-quality product, which not only meets expectations but exceeds them, is likely to have your selected influencers in the future looking for more of your products.
If you are well known as a company, it is always easier to establish relationships with an influencer. The endorsement of a large-name brand gives the influencer valuable exposure and also raises its profile, so that both parties benefit. If you are not well known and want to establish yourself, you must use other means to attract the attention of adequately influential employers.
It is a good start to be able to demonstrate the integrity of your company – for example, to show that you have investors who believe in your company and that you have created a company that builds a good reputation, even if it is in its infancy.
It is also a good idea to be able to show that customer data are protected by safe and secure systems. There are so many stories about data that even the biggest names in the business have stolen or lost. Data security is now a major concern for all consumers, including those who influence it. Influencers do not want to be associated with a company that is not secure, and it would be most unwelcome to hear about security breaches in a company they have endorsed.
By using an IT support service to manage your internal IT, you can ensure the security of your system, and the best way to protect your website is to use a managed hosting service such as Onyx, which takes care of all your security and provides a higher level of security than you could if you managed your website.
The same marketing tactics as selling to your target market are used to sell yourself to an influencer:
- Finding suitable people
- Know what they want
- Provide them with a product that meets their needs
- Show them why they should use your product
The more high-profile an influencer you can find to promote your brand, the more sales and exposure you gain, so it is good to invest time and effort to attract the right people to promote your products. This research is key to finding influencers of quality rather than accounts that just buy and like followers.
“Activate your followers, collect them not just like stamps.”