Stress and Anxiety Management for Business Owners

woman biting pencil while sitting on chair in front of computer during daytime

You can be interesting, difficult and sometimes stressful as your own boss. You will feel mentally tired, stressed, anxious, or depressing for long hours, unpredictable cash flow, substantial changes in your sector and accountability for the staff. This in turn could affect your company capacity and affect your family, friends, staff, vendors and clients interactions.

You should observe a few changes building up. Paying attention to your mental health is very important so you deffinitely need support and help from the people around you. You should listen to feedbacks and comment from the people close to you.

Your business, employees and customers need you. Having a good mental health is important. Don’t be afraid to ask help.

Stress and anxiety are already attacking you when you are experiencing the following:

man wearing white top using MacBook

• Having difficulty concentrating or making decisions
• Incapable of understanding small issues
• You get angry easily
• Even on your own personal time, you keep on thinking about your work
• You don’t want to get out of bed
• Having difficulty finishing your daily tasks
• You spend less time with family and friends
• smoking and drinking alcohol excessively

Stress and Anxiety

Conditions of stress and anxiety can be diagnosed only by a medical specialist. Anxiety is not merely anxiety or anxiety. If you are under a pressure, however, it can be a sign of something more severe if such feelments do not occur for a apparent reason or proceed after the stressful event is over. The earlier you try to support the faster you will be on the way to recovery, the more effective treatments for angst and depression are accessible.

grayscale photo of person using MacBook

Here are the things you need to do to avoid Stress and Anxiety

  1. Priotity your sleep, exercise and healthy eating
  2. Choose a new exciting hobby that involves your community
  3. Yoga
  4. Focus on solutions not with the problem
  5. Follow break schedules and enjoy your family time every weekend
  6. Schedule and use calendar with your tasks, finish only what you can
  7. Don’t bring your work at home
  8. Business emails, text and calls should be off after office hours
  9. Join a business group or community for support
  10. It’s okay to say no

Good mental health is a state of well-being in which everyone realizes their potential, can deal with the ordinary pressure of life and operate productively and successfully, can contribute to their society.

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How to Target your Market Effectively

Given the present economic condition, it is more essential than ever to have a well-defined target market. Nobody can allow anyone to aim. By targeting a niche market, small companies can compete efficiently with big businesses.
Additional help: How to Launch your Business using Social Media

Many companies say they are targeting “anybody interested in my services.” Some say they are targeting small-scale business owners or mothers who live at home. All these objectives are too general.
Additional help: How to Have a Successful Business

Targeting a particular market does not imply that individuals do not meet your requirements are being excluded. Instead, the target marketing means that you can concentrate on a particular markets that are more likely to purchase your marketing dollars and brand message than any other market. This is a way to reach prospective customers and create company that’s much cheaper, efficient and effective.

For instance, an interior design company in Baton Rouge, Louisiana could market owners between the ages of 35 and 65 with revenue up to $150,000. The business can only focus on people who are interested in kitchen and bath renovation and traditional styles if it is to further describe the market. This market could be divided into two niches: the children’s boots

It is much simpler to determine where and how to market your business with a obviously specified target audience. Here are some tips for your target market to assist you define.

three person pointing the silver laptop computer

Identify and analyze your existing customers

Who are your existing clients, and why are they buying from you? Find prevalent features and interests. Who is the company with the most? Others such as them are very likely to profit from your product / service as well.

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Analyze your competition

Who are the targets of your rivals? Who are your clients today? Do not follow this same market. Do not follow the same market. You can discover an overlooking niche market.

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Products and Services

Enter a list of each product or service feature. List the advantages it delivers (and the advantages of each function). A graphic designer, for instance, provides high quality design services. The advantage is that the business picture is professional. More clients will be attracted by a professional picture as they see this business as professional and credible. The advantage of high-quality design is thus eventually that it makes more clients and more money.

Once your advantages have been listed, create your benefit fulfilling list of individuals who need it. For example, a graphic designer may choose to target companies that want to improve their customer base. Although this is always too general, you can now begin with a basis.

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Detailed Targeting

Identify not only who needs your product or service, but also who will purchase it most probably. Please consider the following:

•Location
•Gender
•Age

orange buyers of coins scrap gold and silver neon signage

Consider your target’s psychographics.

•Personality
•Values
•Attitude
•Lifestyle
•Interests

Determine how your product or service fits the lifestyle of your goal. How and when will the item be used by your goal? What are the most attractive characteristics for your goal? Which media is your goal for data? Does the aim of your journal read, search online or participate in certain activities?

If you find this article helpful, we highly suggest that you leave a comment about your thoughts. This article might also help you with your Business and Entrepreneurship career: The Millionaire Mindset

The Millionaire Mindset

The Millionaire Mindset

Virtual Kings

Mindsets that will help you grow your business

Stepping up from solo-preneur to a successful businessman requires a “Millionaire Mindset”. We always have this dream of being a Millionaire but it requires more skills, knowledge, hard work and mindset. But what if I told you that the wealth that you’ve been dreaming off is already at your fingertips? You, your self alone is the best asset on how to become a millionaire, you only need to learn to become the most effective you. Maximize your potential earnings and realize that your dream of being a millionaire will only happen if you make and take the right actions.

You can even earn more than what you are expecting if you adopt these habits of successful online entrepreneurs

1. Mindset

Successful entrepreneurs are not on top because of luck! They all started from the bottom, the only reason why they are on…

View original post 647 more words

Top 10 Hidden Secrets of a Millionaire Mindset

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We see many key differences when we look at the behaviors and attitudes of those financially successful and those who fight to build fortune.

However, there is a psychological characteristic that is shared by the rich and the poor. That’s what the self-serving partiality is called.

The self-serving distortion is any perceptive distortion that an individual has so that he can see himself in a positive light. That’s what we often see when we look at people who come from riches and seem to blindly attribute their success to their talents –some call it the silver spoon effect. It is incredibly frustrating to see these people show no signs of humility for those of us who don’t have such an excitement in life.

This self-serving prejudice goes in both directions. Most people looking at other people’s lives under-estimate their success and overestimate the value of talent, work ethics and thinking. We tend to consider other people’s failings as character defects rather than bad luck.

So what are we able to learn from that?

Well, while luck is a factor, it’s completely out of our control, so the only area we should focus on is our thinking. It can make us much more likely to earn this kind of money if we can take a millionaire attitude.

Well-off people are often going to tell you: everything is about mindset. And the truth is, yes, most of it is mentality.

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So here is a millionaire’s 10 hidden secrets …

1.Millionaires trust their unconscious minds.

The mind is erratic and untrustworthy. It changes its position on things constantly, raised objections and doubts which prevent clear and concise decision-making. The millionaire attitude requires us to rely on more than what we feel at the present time, something that goes beyond our fears and concerns. Others may say that they have faith in their unconscious minds to lead them in the right direction at the right time.

2. Millionaires start with absolute clarity.


One thing is to know what you want and another is to know what you want in the smallest detail. Millionaires often have very clear goals and plans to follow up until they reach their destination. We see the same thinking frequently in hyper-successful athletes who speak for years about their success visualizing it. You must define exactly what you want and know the experience intimately before it enters into existence if you want to have an idea of growth and abundance.

Person Holding Lens Focus Photography

3. Millionaires know their greatest asset is attention.

The average person is wasteful of time each day for hours and hours. Social media, TV, video games on phone, smoking cigarettes, and a list of things continues. The millionaire knows their attention is precious and does not waste it on activities that offer nothing. All they do is concentrated on their goal.

4. Millionaires never lose sight of their target.

It is important that you always keep your goal ahead of you in order not to waste any attention on trivial pursuits. One way to do this is to create a life in which people with similar goals are around you. You can also ensure that you celebrate the small wins constantly so you know exactly what you do.

5. Millionaires distort their money relationship.

This is what the millionaire mindset is most unusual. Most people never consider themselves to be unconscious about their inability to make money. We have had conditions for believing in the Hollywood version of the wealthy villain, so we believe that wealth gain means acting in a way which puts our moral integrity in question. You can make money and still help people, whether you’re a good person doesn’t relate to your bank account. Make sure you don’t have a conflicting money relationship and don’t have any moral doubts.

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6. Millionaires decide on things that have meaning in their lives.

You must decide that money is a precious asset for your life. You’ll never focus to pull up and go hunting for wealth–there are simply too many opinions when you listen to what everyone else says you care. You will be driven to success by your mind if you decide what is in your life and do not follow the herd.

7. Millionaires give better than they take.

It can be counter intuitive, but the millionaire attitude is more than necessary. You must be social in order to gain wealth and be successful in your relationships. Look always for something else, and you’re going to find something in return.

8. Millionaires are aware of their drive.

People may make a lot of money if their emotions are negative; anger, greed, insecurity. But that never will bring you the accomplishment you expect. If you are driven by a need to serve others, then money brings a sense of satisfaction. Know you’ve got the right motivations to get rich.

Money, Fund, Loan, Gift, Cash, Financial

9. Millionaires do not so personally take stuff.

Another aspect of millionaire thinking is that they do not personally take things. It’s hard to remain grounded and coherent in our actions when we look at our ups and downs as reflections of our self-worth. The wealthy see failure as a chance for growth. There are thousands of factors that control their achievements and failures. Take all the lessons you come to, not celebrate too long victories or ruminate about defaults.

10. Millionaires are risk-takers.

Everyone knows this, but how often do we see it in our own lives? You have to take risks if you want to succeed. It’s no other way around. If you want to be rewarded, you have to take chances. Consider that we will not be so scared of taking risks if we are able to take our failings as opportunities for growth!

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Conclusion

These ten hidden secrets show you the psychology of people who can generate great wealth. While this framework is not going to be adopted overnight, constant reflection results in changes in beliefs that cause changes in behavior. The creation of wealth is closer than you believe, requires knowledge, bravery and diligence.

5 Entrepreneurial Success Key Attitudes

In every business venture no contractor succeeds. At least once, if not twice, each successful entrepreneur fails. However, how entrepreneurs learn from and use their failures is important, because it is all about entrepreneurship.
Five key attitudes are conquered by every entrepreneur to run a successful business.

BRAVENESS

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Like everybody else, entrepreneurs feel fear. They are afraid that a well – conceived idea will not succeed or fearful that it can not be implemented.

However, you can’t define these fears of failure. You’re courageous. Their failure teaches them. You use your fear not to push yourself harder to work and to try to fix the mistakes that might have led you to fail.

Many entrepreneurs have to try to build a successful enterprise several times. It is courage that leads them to succeed.

PASSIONATE

man holding smartphone looking at productivity wall decor

Businessmen should be passionate about their ideas, their goals and their enterprises, of course. That is why they do what they do. This passion.

Some entrepreneurs love the adventure and enthusiasm of creating something new and once founded, they lose interest and move forward.

Other entrepreneurs have a passion for the product they build or their sense of achievement, because they know that they help others, help animals, or help the planet.

Whatever drives a person to achieve success lies in his / her passion, and that passion for entrepreneurship is essential.

FLEXIBLENESS

smiling man reading book while holding mug

Contractors are in reverse. On any journey, there are obstacles to overcome.

Not everybody deals well with change or deception. But entrepreneurs need flexible thinking so that they can change a course which appears to be heading for failure.

Flexible entrepreneurs should know that they may have to change the way they have set themselves in order to achieve their goal successfully or maybe even tweak the goal.

HONESTY

man facing a woman

Enterprises must demonstrate that they are genuine and honest to others. No matter what type of business you expect to set up, employees, vendors, customers and investors need to have confidence in you. It can’t be done — entrepreneurs must have confidence and confidence must be earned.

When a distrustworthy person is in charge, the best business idea in the world is likely to fail. Suppliers must be aware that payments will arrive on time for products they have shipped.

Customers must be aware that anything they have ordered for the product or service is delivered according to promise. Fellow Members must know that they are an important part of the success of the company. Investors must be aware that the company can grow.

Attitude is all in business life.

ETHIC TRANSFATE

woman using computer

From the ground up, it is not easy to become a successful owner. A new enterprise will take lots of hours of hard work, frustration, creativity and supervision.

How could you expect success if you’re not prepared to get up and work hard every day, probably seven days a week? No successful enterprise is established fast, easily or without conflict.

Companies do not work 9 – 5 days as standard and do not register 40 hour weeks of work. They work – build new ideas, create new products, design new processes, hire clever and talented people. they are always working.

Entrepreneurs constantly look forward and motivate themselves.


5 key tips in 2019 to make your business profitable

Stepping up from solo-preneur to a successful businessman requires a “Millionaire Mindset”. We always have this dream of being a Millionaire but it requires more skills, knowledge, hard work and mindset. But what if I told you that the wealth that you’ve been dreaming off is already at your fingertips? You, your self alone is the best asset on how to become a millionaire, you only need to learn to become the most effective you. Maximize your potential earnings and realize that your dream of being a millionaire will only happen if you make and take the right actions.

laptop computer on glass-top table
  1. Discuss your business with confidence to the right public

It is all about you authentically to identify the right audience for your company. You attract people of the same mind to your business by being yourselves. If you have a children’s clothing business, talk about the achievements and motherhood struggles. Tell your children in the morning to dress up and get ready. Discuss your children’s morals and practices. This will make your children’s clothes line successful.

2. Collaborative work

three people sitting in front of table laughing together

Look to work with people and brands who share the same ethics of work, vision, mission and integrity as you. I believe that the amount of love and vision people have for the brand determines a good working together. For instance, it will be harder if two people usually have a passion for the same thing. As an entrepreneur I speak to many women whose main concern is the lack of a partner’s work ethic. One works harder than the other (usually the person with a greater degree of passion for the vision of the brand) than the two do.

3. Host events in person

It is important to select a theme, topic and schedule for an event. I think what a holiday or a trend in the news is coming to help me choose a topic for my event. In February, for example, you can host an event that targets black women entrepreneurs or Single Women’s Valentine’s Day. March is World Women’s Day. What kind of event can you host?

Based on what my public wants, I choose discussion topics for my events. I have questions and suggestions from my guests to speak on general topics so that people go with full cups.

4. Make a daily list for your email

Some tips to help you create an email list include gifts, video descriptions and discount codes.

5. The “Millionaire Mindset”

Stepping up from solo-preneur to a successful businessman requires a “Millionaire Mindset”. We always have this dream of being a Millionaire but it requires more skills, knowledge, hard work and mindset. But what if I told you that the wealth that you’ve been dreaming off is already at your fingertips? You, your self alone is the best asset on how to become a millionaire, you only need to learn to become the most effective you. Maximize your potential earnings and realize that your dream of being a millionaire will only happen if you make and take the right actions.

Tips to attract your business to the right influencers

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The demand for influencers who have the necessary credentials to support your brand and make a real difference to your marketing continues to increase, but the most influential bloggers, vloggers and celebrities are often over – subscribed with invitations to publish products online.

You need to stand out from the crowd and attract their attention to secure the influencers you really want – in other words, you need to market your product to the people you want to help advertise your brand.

Quality

Quality is the key to effective marketing of influencers. This applies to your brand, product and even your partner influencers. Not only does your brand need to look attractive and unique, it also needs to meet expectations. A substandard product or one that does not correspond to the description will not be viewed favorably by anyone, while a top-quality product, which not only meets expectations but exceeds them, is likely to have your selected influencers in the future looking for more of your products.

Company reputation

If you are well known as a company, it is always easier to establish relationships with an influencer. The endorsement of a large-name brand gives the influencer valuable exposure and also raises its profile, so that both parties benefit. If you are not well known and want to establish yourself, you must use other means to attract the attention of adequately influential employers.

It is a good start to be able to demonstrate the integrity of your company – for example, to show that you have investors who believe in your company and that you have created a company that builds a good reputation, even if it is in its infancy.

Security

It is also a good idea to be able to show that customer data are protected by safe and secure systems. There are so many stories about data that even the biggest names in the business have stolen or lost. Data security is now a major concern for all consumers, including those who influence it. Influencers do not want to be associated with a company that is not secure, and it would be most unwelcome to hear about security breaches in a company they have endorsed.

By using an IT support service to manage your internal IT, you can ensure the security of your system, and the best way to protect your website is to use a managed hosting service such as Onyx, which takes care of all your security and provides a higher level of security than you could if you managed your website.

The same marketing tactics as selling to your target market are used to sell yourself to an influencer:

  • Finding suitable people
  • Know what they want
  • Provide them with a product that meets their needs
  • Show them why they should use your product

The more high-profile an influencer you can find to promote your brand, the more sales and exposure you gain, so it is good to invest time and effort to attract the right people to promote your products. This research is key to finding influencers of quality rather than accounts that just buy and like followers.

“Activate your followers, collect them not just like stamps.”

Top 6 Painful Business Mistakes to Avoid

Are you a new entrepreneur? If so, be prepared for all manner of challenges and obstacles you might encounter. The competition may be tough, funds may be lacking, costumers may be difficult, or even your own employees may give a headache. However, the most painful problems you will probably face are those which you have caused yourself, as result of a late decision or even poorly timed actions.

Mistakes will always be a part of your life; it is what makes you human. However, you can learn from others’ mistakes so that you don’t have to experience them. All you need to do is to equip yourself with wisdom from peers and plan ahead to deal with some of the most painful mistakes entrepreneurs make.

Agree or disagree, but below are six most painful mistakes that entrepreneurs committed throughout their whole career and how they successfully got around them.

Note: The numbers do not necessarily mean that one is more important that the other.

1. Blindly following advice

Newbie entrepreneurs do this almost all the time. Poor advice can come from a friend who owns business in another field or even a professional.

Yes, it is important to get professional advice, but it’s also more important to be more objective about it and always put your business in perspective. You see, what worked for him may not necessarily work for you as well

2. Right goals were not set

Another mistake that even veteran business make is not setting the correct goals.

As a principle, you always need to have two sets of goals – short-term or long-term.

A short-term goal means something you want to achieve at the soonest possible time. What do you want to achieve today, this week, this month, or maybe even this year? Do you want to make sales? Do you want to have talented employees? Do you want to have loyal costumers?

A long-term goal means something you want to achieve in the future. These goals are not possible within a week or in a year. These goals take a really long time to achieve. These could be getting on the front page of google, growing your social media following, or increasing your brand recognition and awareness.

Another principle that you need to learn is that you have to do your best that your short-term and long-term complement and leads up to each other. When you get this wrong, you will be wasting time thinking and not doing anything productive for your business.

3. Bias towards your own product

Naturally, you will fall in love with your product when you it. You deceive yourself in thinking that it’s the best in the market.

Well, that isn’t necessarily wrong, and it great for your ego and confidence. It’s also very important to look for things that could be done to make your product best as it can be.

At the same time, you should not also be seduced in the beauty of perfection.

You should look for a healthy balance in these aspects if you want to have a successful career as an entrepreneur.

4. Reluctance to spend on marketing

I find it surprising how marketing is often not being prioritized with new entrepreneurs. Unbelievable.

THIS IS HOW YOU GET MORE SALES!

Especially if you are new, always set aside some funds on marketing.

You may not a have marketing budget because you can’t figure out the ROI.

This can be solved if you begin with proper monitoring and reporting. Knowing your costumers makes it easy acquire new ones.

5. Failing to delegate your work

You will have a lot less headache if you and a lot more successful business if you learn to delegate.

You may be tempted to the little things like designing your own logo, doing your own accounting, it’s really a bad idea.

Even if you are excellent at it, you have to ascertain how to maximize the use of your time and energy.

6. Spending too much on things you don’t need

Until your company has a consistent track record of profits, it pays to be conservative in your expenses.

Avoid having fancy equipment, web hosting, software costs, office space that your business doesn’t need.

Avoid taking on debt, as well. Be wary on business credit card debt.


So these are the Top 6 Painful Business Mistakes to Avoid. Do you agree with these? Have you experienced the pain of making these mistakes? Did I miss a mistake that others made? Feel free to share your thoughts in the comment section below.

If you also enjoyed reading this article, let’s see each other on Facebook and Twitter.

Business Tips for a Successful Startup

First time you start a business and worry about failure? Give your new company the best chance of success with these top business tips, the best advice I have gathered for over a decade of business experience

First time you start a business and worry about failure? Give your new company the best chance of success with these top business tips, the best advice I have gathered for over a decade of business experience

BUSINESS TIPS

woman standing on metal bridge

1.) Start a business while you are still employed

How much time can the majority live without money? Just a short while. And your new business can make any real profit a long time before. When you start up a business, being employed means money in your pocket during the startup process. Don’t work right now or can’t keep up with your job? Read how you can reach the company

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2.) Do it with someone you trust

When you start a business (and then), you need a support system. It is invaluable to have a family member or friend that can bounce ideas and listen sympathetically to the latest start-up crisis. Still better, find a mentor or to apply for a start-up program like Futurpreneur Canada if you qualify. The best support system of all is when you start business guidance.

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3.) Create a business plan

When you think of starting a business, the main reason for doing a business plan first is that it can help prevent you from sinking your time to start a business that is not successful. See why a business plan is needed for other good reasons.) Remember, for each new business idea you come up with, you do not have to work through a comprehensive business plan; ask the five questions to find out if your business ideas are worthwhile.

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4.) Research

You will write an enterprise plan for a lot of research, but it’s just a start. You have to become a specialist in your industry, products, and services when you start a business if you’re not yet. Before you start your business, joining industry related or professional associations is a great idea.

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5.) Create a budget plan

If you’ve got to save up. Potential investment approach and lenders approach. Figure out our plan for your financial downturn. Don’t expect a business to start and then go to a bank to get money. Traditional lenders don’t like new ideas, and without proven track records they don’t like business. Look at 5 creative ways of raising your business money and options like crowdfunding.

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6.) Do it with passion

You don’t have to love (and probably shouldn’t) anything your business is all about, but you’ve got to be fired. It is important, then, that you really like what you do–whether it’s running fishing charters, creating potteries or providing financial advice–and spending lots of time and effort in starting a business and building it into a successful business. Make it yourself.

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7.) Lead Generation

Do not wait until you have officially set off your company because without them your company will not be able to survive. Make the network. Make contacts. Make your contacts. Sell your goods or services or even give them away. Too soon you cannot begin marketing. For tips, see 10 affordable marketplaces for your small business and seven best places for customers.)

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8.) Ask help from experts

On the other hand, it does not mean that you have to be an expert on everything simply because you start a business. If you are not an accountant, hire one (or both) if you are not an accountant. If you have to write a contract and you are not a lawyer, hire one. (These tips may be useful) You’re going to waste more time and maybe money, in the long run, to do things yourself.

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9.) Be professional

All about you and your business methods must inform people that you are a serious professional. This means receiving all information, such as business cards, a telephone, and a business email address. Never the less, treat all your employee professionally.

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10. ) Secure legal permits, certificates and taxes

After that, unraveling a mess is much harder and costlier. Do you have to register your business? Do you have a GST or PST charge? Do you need worker compensation insurance or payroll taxes? How will your chosen form of corporate ownership affect your income tax? Learn your legal and fiscal responsibilities before starting your business and doing so.

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11. ) Utilize and maximize the use of Social Media

Social Media Marketing is the future generation of businesses. Cheap and very easy to do. Social media platforms like Facebook, Instagram, Pinterest, Twitter, Reddit, LinkedIn, etch have millions of users. Unlike Tv and radio ads, it is cheaper and could also be free. Read here for more details: How can social media marketing help your business

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12.) Hire a Virtual Assistant

Most small business owners and entrepreneurs have considered the question of whether or not to hire additional help. Whether you are just starting out, looking to expand, or simply need to become more organized and efficient, the need to delegate common administrative tasks is a typical problem. Read here for more details: Why do you need to hire a virtual assistant?

Follow these business tips, the start of your new business will be smooth, less stressful process and will take a long way to ensure that you continue to do business.

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How to Increase ROI

Return of investment (ROI) is a term that you often hear in connection with business and finance. The objective (of course) is to maximize the return on the money you spend. The implications of this concept go much deeper when you begin to consider time rather than money as your primary investment. Everything you do is a time investment. When you watch TV you are investing in entertainment. You have made a bad investment and received a poor return for your time when you watch a show that sucks.

Time is more valuable in many ways than money. You will always have the chance to make more money, but once you spend time, it’s gone forever. If you consider time as a commodity and all your actions as investments, it changes the way you make decisions every day.

We spend time in a variety of ways: work, eating, sleeping, exercise, fun, etc. These are all important things. When we invest too much in one area and not enough in another, we create problems. The key is to invest our time in a way that balances each of these areas perfectly and forms a productive and pleasant life.

How to invest our time is a tremendous task. Unlike businesses, there are no reference percentages or spreadsheets. We have experience and intuition to rely on. I’m far from a master, but these are some of the main principles that I use to guide my decision making.

1. Search for Multiple Positives

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An activity with a positive result in more than one area is a multiple positive. This is great for ROI since it multiplies returns and causes fewer losses. I work on this website as one of my many best positive things. It contributes to a small (and steadily rising) stream of revenue and builds abilities that I can use throughout my entire life, such as writing, web design, and networking.

Each person will have different positive effects, the important thing is to find those who work for you. An open source or personal project could be a multifaceted positive for a software developer. It can be just as easy as playing basketball, a fun game that is great exercise too. Areas, where different positive actions intersect, are key to finding multiple positive factors.

2. Avoid Multiple Negatives

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Multiple negatives, except the opposite, are identical with multiple positives. These activities undermine many areas of life. One of my favorite faults is to drink. That hurts me in three ways: the time spent is not productive; drinks are expensive, and it usually destroys the effect of staying late and hungry the next day. This is basically the worst possible scenario if I don’t have a good time.

You must never go out and have a good time, I’m not saying. We need socialization and excitement in order to be happy. My point is that the negative effect of our activities should never be reduced. I try to make that by keeping the amount I drink to a minimum and only go out when I know it’s nice. We are often caught in a bad investment pattern. Over time, the benefits are lost and most of what remains is negative, but we do this on an unusual basis. This can be prevented if our behavior is analyzed regularly. Does this investment still be good or is it time for a change?

3. Utilize the Power of Compunding

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I’m sure everybody understands the compound interest power reading this. You earn interest when you invest money. Then you begin to earn interest on the money you earned. This continues to compound over many years and ultimately leads to a huge amount of money. Time is the same concept. You put yourself in a position if you invest time by working hard when you’re young.

Many people of my age do not understand this, in fact, until just recently, I did not, or at least I did not. The main reason is that we are caught up in childish thinking. As a child, all you have to do is entertain you. You do not have to worry about your time because Mama and Daddy are there and usually happy to take care of you while you are out of trouble. Many young adults are traveling through college right now. Following graduation, we should immediately take on the mentality of the adult (and the responsibility to invest our time). A lot of people don’t get it, and every year they waste trying to extend the college days is an opportunity that can never be replaced.

Many think their time isn’t valuable when they don’t work, so they discard activities that have low investment returns and don’t build for the future. The truth is until you do, no one else will consider your time worthwhile. If you want to acquire the wealth to give your ideal lifestyle the freedom to live, begin to think of every choice as an investment. There’s no meaningless thing.

One mental model that can help you make better decisions is imagining that your life is a corporation and you’re the only employee. If you were the CEO of John Doe Incorporated and were obliged to maximize profit on behalf of investors, what would you make yourself do? You’ll find that this sort of analysis simplifies many decisions and increases return on investment.

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How to Launch your Business using Social Media

How to Launch your Business using Social Media

Things become exciting. You evaluated your product idea carefully and finally found a product to sell online. After you searched low and high, you found your supplier, ordered samples and found that they were better than you expected. You have finally placed an order for your initial inventory and are waiting for it. Now what?

Well, you still have a great deal of work to do because you are in the pre-start phase. It is a critical time for every online store because it sets the tone for your company. Welcome to your grinding. Social media is an excellent way to develop a new product or business idea. You must include social media in the mix if you want to start the best online business possible.

You will also need to use a number of platforms, including:
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Quora
• Youtube

Create accounts on each site and choose the right platform to start with. Once you have done this and created a website, you want to start with a tactic that works very well: teaser campaigns.

  1. Create a campaign teaser

By nature, we are all curious. We want to know what’s going on around us and keep up to date with it all. If we are curious about something, we need to know more about it and find out what it is about. For this reason, teaser campaigns on the Internet or curious campaigns are excellent for attracting new users and launching new products.

The main goal of a teaser campaign is to create the curiosity of the user. Most of the time, such campaigns do not reveal the product, but always have a distinctive feature of the brand: typography, colors, style, etc.

Therefore, we can define an Internet teaser campaign as an advertising fragment that is often used as a foretaste of the main campaign and that usually provides minimal information in order to play with the mind and emotions and thus stimulates the curiosity of the users. It is an ideal tool for producing high expectations.

The good thing about Internet teaser campaigns is that they can be adapted to a communication platform of every kind. Social networks are very popular and also very cheap channel if you don’t have a large budget to start the campaign.

Basically, they are great campaigns for new products or services, because they can attract the attention of the customer and invite him or her to try something new. In addition, if the campaign is a good one and creates a good level of curiosity, it will spread among the users like wildfire.

2. Create your own Hashtags

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Hashtags will increase your visibility dramatically if you use them wisely. It can help you improve your e-marketing performance if your brand has its own hashtag that you use in your posts. Hashtags are an important part of all social media communication. If you have your own hashtag and it clicks, it will spread and more people will be reached by your brand. You have to make it your main business etiquette. Use it on every image you post. Feel free to use it in other social media too. When all your communication is marked with a particular hashtag, the chances that people like it and begin to use it in their own posts significantly increase.

Have you got a tagline? It’s a slogan? Now it’s your hashtag. If your name is sufficiently unique, turn it into a hashtag. Adweek has a great (and short) hashtag guide:

  • Brainstorming – The hashtag represents your brand, but it must be short and sweet as well. Think of some potential names, events, etc.
  • Research. Check whether it’s already in use. You want to build a community around your hashtag and begin fresh.
  • Promote. Write on all social media about your hashtag. Put it in your flyers and put it in your facility in a visible place.
  • Monitor. Use your hashtag to monitor what people tag and interact with them whenever it makes sense. Your community looks to you as the key communication pillar, so make sure that nothing goes unnoticed!

You will know how to make a decent personalized hashtag with these simple steps.

3. Create Count down for Giveaways and Prizes 

black laptop computer

So, you have encouraged users to visit your website and check your Cyber Monday deals, but how do you get them to buy once they arrive? A perfect way to get shoppers to hit the ” checkout ” button quickly is through countdowns to increase the sense of urgency. The shorter an item, the more people want it.

A clock that’s ticking down the minutes, like the one in the example below, is a visual cue that really gets shoppers moving.

You can easily add a countdown timer to your own e-commerce site using a tool like Shopify ‘s Hurrify-Countdown Timer. A plugin such as a Countdown Timer-Widget Countdown is a good option if your site is running on WordPress.

4. Regular Posting

person holding iPhone on table

As a social media manager, you want the best outcome from every social media post. There’s a good time to post, a bad time, right?

You give your audience a reason to come back for more if you post consistently. They are used to regularly checking in. Consistent posting is a fundamental building block for an increasing audience. There is also an SEO impact (in terms of blog posts).

Google likes fresh content, regularly updating a blog is one factor that Google looks at. The more frequently you post, the more pages you index in Google. If these pages begin to rank in search engines, more traffic will be driven.

More posts = Organic traffic increased

Marketing Professionals have a term for posts that drive long-term traffic, they are called compounding posts. In essence, you create a post that adds real value to a large number of people (do keyword research before you write the post) and then keeps an eye on the SEO page while posting.

The result is that you have a chance to increase traffic with a single post over time. Regular posting and high-quality content is an excellent recipe for success.

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How to Have a Successful Business

You must be flexible and have good planning and organizational skills to succeed in your business today. Many people start a business thinking that they are going to turn on their computers or open their doors and make money just to find that making money in a business is much harder than they thought. In your business activities, you can avoid this by taking your time and planning all the steps you need to succeed.

Be Creative

Always be creative to find ways to improve your business and to distinguish it from the competition. Recognize that you don’t know everything and that you are open to new ideas and new approaches.

Sacrifice

Prepare for sacrifices It’s hard work to start a business, but after you open your doors, your work just started. In many cases, you have to spend more time than you would if you worked for someone else, which can mean that you spend less time with your family and friends.

Focus

The old saying, ” Rome wasn’t built in one day, ” applies here. Just because you start a business doesn’t mean that you will start making money immediately. It takes time to let people know who you are, so focus on your short-term objectives.

Consistency

Consistency is a key component in business profitability. You must always do what is necessary to be successful day in and day out. This creates positive long- term habits that will help you make money over the long term.

Be Organized

You need to be organized to be successful in business. Organization will help you complete your tasks and stay tuned. This is a good way to create a to-do list every day. Check it off your list once you complete each item. This ensures that you do not forget anything and that you complete all the tasks that are essential for your company’s survival.

Save Files

Maintain detailed records All successful companies maintain detailed records. By keeping detailed records, you will know where the company is and what potential challenges you might face. Just knowing that gives you time to develop strategies to meet these challenges.

Customer Satisfaction

Providing great service Many successful companies forget that it is important to provide excellent customer service. If you offer your customers better service, they will be more likely to come to you the next time they need something instead of going to your competition.

Analyze Market Competitors

Analyze your competitors for best results. You can’t fear studying and learning from your competitors to be successful. After all, they can do something right that you can do to make more money in your company.

Risk and Rewards

The key to your success is to take calculated risks to help your company grow. A good question to ask is ” What’s the downside? ” You know what the worst scenario is if you can answer this question. This knowledge enables you to take the calculated risks that can generate enormous benefits.

This applies to all business categories. Make sure to like the article and follow our blog for more business tips. Please share the article using the share buttons below.

The Millionaire Mindset

Mindsets that will help you grow your business

Stepping up from solo-preneur to a successful businessman requires a “Millionaire Mindset”. We always have this dream of being a Millionaire but it requires more skills, knowledge, hard work and mindset. But what if I told you that the wealth that you’ve been dreaming off is already at your fingertips? You, your self alone is the best asset on how to become a millionaire, you only need to learn to become the most effective you. Maximize your potential earnings and realize that your dream of being a millionaire will only happen if you make and take the right actions.

You can even earn more than what you are expecting if you adopt these habits of successful online entrepreneurs

1. Mindset

Successful entrepreneurs are not on top because of luck! They all started from the bottom, the only reason why they are on top is Mindsetting. Entrepreneurs are very optimistic and they know that the best things will happen in the long run. They are determined to succeed despite all the obstacles against them. Their interpretation for “NO” is “Not right now”. They take a different path but still have the same goal.

2. Fearless

Entrepreneurs are fearless when it comes to taking risks. It doesn’t mean that they are blinded by the consequences but their goal is greater than their fear. They know their responsibilities and know how deep they will fall for uncalculated risks but this will not stop them from achieving their goals. When many people are afraid of trying new things or being embarrassed, successful entrepreneurs are researching fearful situations. They plan and develop game plans then jump into taking advantage of the opportunities.

3. Time Management

Successful entrepreneurs have awesome time management skills. They know that they will be productive if they plan and schedule ahead of time. They know how to immediately respond to their customers. Every entrepreneur starts with small-scale business and they know how to schedule responsibilities like marketing, accounting functions, operation works, promotions, and outsourcing for raw materials. They schedule their time wisely and which includes lots of phone calls prospecting, servicing customers, and performing day to day tasks. Every minute counts.

4. Use technological Tools.

Successful entrepreneurs are always updated when it comes to technology trends. They always take advantage of technology trends to achieve full business potentials like Social Media, Blogs, SEO, Virtual Assistants, Computers, Gadgets, Softwares and so much more. Successful entrepreneurs use all the tools of the trade.

5. Continues Learning

Successful entrepreneurs never stop learning. They are always open for opportunities to learn more and more each day. The world today is changing rapidly each day. Entrepreneurs never stop studying business trends, marketing, advertisement, lead generation, and outsourcing. As the world evolves it opens a lot of opportunities which gives an advantage to entrepreneurs because it is easier now to advertise and market products.

6. Communication Skills

Social media and internet are awesome tools but it is lacking human relationship and interactions. Successful entrepreneurs are masters of face to face communication. They know when to provide and present their products. They prefer physical and face to face interactions rather than emails and phone conversation for new business deals. That’s why you will find successful entrepreneurs attending trade shows, conferences, chamber of commerce meetings and social events. They will initiate a conversation and provide the full advantage of a product before they introduce it as their own business product. Some people are afraid or shy to do presentations or communicate with their prospective clients but successful entrepreneurs will always stand proud to present their products.

7. Resilience

In spite of being hopeful and valiant, fruitful business people realize firsthand that there are times when they will, metaphorically, get thumped down. Individuals will put down their thoughts, and rivals will take their clients or items. Indeed, even relatives may question when the following “payday” is coming.

Notwithstanding when looked with genuine snags, cash hardships, and annihilations, these intrepid business people will skip back. Frequently, this occurs again and again. However, they will in any case furrow forward, steadfast by the difficulties they experience. This never surrender disposition is the thing that really separates business visionaries from the group.

Whenever you are asking why different business people are more fruitful than you, search inside yourself. These characteristics are disciplines that are achievable with an alteration of outlook and frame of mind. When you acknowledge the test of these orders, you’ll see staggering outcomes. Truth be told, you will rapidly observe that you can acquire more when you receive the 7 propensities for fruitful online business people.

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How to Boost Your Web Traffic

Tips to help you grow traffic

The internet has opened a lot of new doors and opportunities to businesses today. It is leveraging people from around the world with great deal of opportunities. Nowadays, a subject matter expert can either provide quality writing services or start a blog and make money. With understand on how SEO works and how search engines rank your website, a blogger can rank higher in search results and generate a potential good money. Below are some helpful tips you need to follow and abide.

Quality content

white soft box and desk

Your website is nothing without quality content. It will get nowhere with search engine rankings if you don’t have quality content. Quality content does not merely means perfect grammar, correct spelling and informative content but more of keyword density. It is an important search engine matrix. A keyword density is defined by the number of times your keyword appears in a 100 word article. Spread the keyword sporadically throughout your website’s content and you will see a spick in traffic from search engines. Try to maintain at least 1.5% to 2% keyword density in all of your articles and blogs.
Also, add meta description to your every article on your website. It can do wonders, it will allow search engines to understand the article better and know about the topic of the article.

Create quality backlinks

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A backlink is counted when website A links to website B. Search engines recognize when one website links to another and therefore considers that website more worthy of appearing within your search results. You don’t have to have hundreds of backlink pointing towards your site, a few quality backlinks can do the trick and drive incomparable traffic. Choose powerful domains for such domains can increase the domain authority of your site with leaps and bounds, helping you to receive more traffic and helping you rank better.

Write long posts

book page on brown table

Today, millions of people are trying to be at the top rank for the same keyword, thus making it more difficult for the search engines to discern the best articles. You can help search engines by writing longer posts. It doesn’t mean that bloggers will have to manipulate and write fluffy stuff and expect to land the first page. It means writing an informative article and include as many information as you can. A study says that articles with 1900+ words have a higher chance of ranking on the first page.

Receive reviews

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There are a lot of factors involved in search rankings, customer reviews can be a strong signal to search engines. Receiving reviews from your customers can improve your search engine ranking. Like it or not, people trust reviews. SEO rankings have long been known to be influenced by click-through rates. Reviews play a vital part with click-through rates, especially if you’re generating glowing reviews regularly. By enticing clicks with high ratings, you’ll likely to see a boost in rankings too.

Spy on your competitors

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If you are not ranking on the first page even if you have tried writing good content, longer posts with proper keyword density and added a meta description, then it’s time to do some smart work. Start spying on your competitors with the help of some professional tools. This way, you will identify the keywords they are ranking for. You will also come to understand the varied methods they are using to rank. Use the spied information for making changes on your website. Target those keywords with longer content with proper keyword density and you will a drastic change in your web traffic.

How Retailers can Choose the Best Business Services Provider

How Retailers can Choose the Best Business Services Provider

 
person holding blue card
 


Opening a new business can be a daunting process for any individual. From selecting the right location to securing the inventory, the process involves layers of intricacy that helps in determining the success. Among different aspects of opening a new account, lays another important aspect, i.e., selecting a business service provider. With numerous best online business services to choose from, people get overwhelmed with the options. It is essential to choose the right service provider to avoid any complexity in the future. 

Though the credit card processing industry is difficult to understand initially, the business owners need to research a lot to find the right credit card processor for your business. Since every company charges a different amount for every transaction, your decision can have significant consequences for the success of a business.

Business Services Provider Facts

As the owner of a business, you need the facts on merchant services. Businesses that accept payment from clients via credit or debit card work with a merchant services provider. So what should you expect from your business service provider, and how do you know you have the payment solution that’s right for your business?

  • They allow you to accept credit and debit cards
  • They help you meet and maintain security standards
 

Meeting Security Guidelines of the Payment Card Industry

The PCI Standard is mandated by the card brands and administered by the payment card industry security standards council. The standard was created to increase controls around cardholder data to reduce credit card fraud. Validation of compliance is performed annually, either by an external Qualified Security Assessor or by a firm-specific Internal Security Assessor that creates a Report on Compliance for organizations handling large volumes of transactions, or by Self-Assessment Questionnaire for companies handling smaller volumes. 

The Payment Card Industry Security Standards Council (PCI SSC) was then formed and these companies aligned their individual policies to create the PCI DSS. MasterCard, American Express, Visa, JCB International, and Discover Financial Services established the PCI SSC in September 2006 as an administration/governing entity which mandates the evolution and development of PCI DSS. Independent/private organizations can participate in PCI development after proper registration. Each participating organization joins a particular SIG (Special Interest Group) and contributes to the activities which are mandated by the SIG.

The intentions of each were roughly similar: to create an additional level of protection for card issuers by ensuring that business meets minimum levels of security when they store, process, and transmit cardholder data.

person picking blue card

How to Choose the Best Business Service Provider

Choosing a business service provider can be confusing but with the right information, you can make a wise, informed decision.

  1. Find a provider with a proven track record.
  2. Investigate technical support options.
  3. Make sure the rates are reasonable.
  4. Consider the specific needs of your business.
  5. Make sure that your monthly processing volume is not capped.

Understand what will fit best for your retail business

How do you determine what merchandise is right for your store? How do you know if the vendor you’ve chosen will prove to be beneficial in the long run? What standards have you put in place to judge whether the merchandise you buy will be what customers want?

 

Consumers are no longer solely concerned just with the price point. Purchase decisions are now being made with more factors at play, things such as brand differentiation, reputation, and customer-centric return policies. But it’s hard to read a customer’s mind, and it’s also a challenge for retailers to figure out where they fit when compared with their competition. Especially for retailers just starting out, it may feel like a lot of decisions are made on guesswork or instinct. Market research can remove much of that uncertainty, by helping you understand your industry, your target customer, your competition, and your product. And when you understand all that, your chances of success are a lot greater.

Do your due diligence when choosing a merchant services provider

Thinking innovation is a must. Review the ratings and potentials of your business services provider and see what providers are getting the best reviews from their recent clients. Comprehend the service charges and fees upfront. 
 

Last, you need to get all the service charges and fees on the table to make the best decision for your business

If you are a newly established business, the budget may fall short and a secret fee or two could be a budget-buster. Convey with potential business services provider and guarantee you know the fee structure before signing on the dotted line.
 
grey laptop computer displaying 12:00 on table near coffee cup and eyeglasses

Conclusion

Choosing the best business services provider is really important to your retail business, whether you are managing an online e-commerce store, or opening a small business in your community. If you understand what you’re doing and know how to minimize the risks and challenges, the independence, personal satisfaction and financial rewards you can achieve as an entrepreneur mean that starting a small business could be the best decision you’ll ever make.

What is Budgeting?

Budget is an estimated revenue and expenses over a specified time. It is evaluated and forecasted on a periodic basis. A budget can be made for a person, family, group of people, business, organization, government or anything else that makes and spends money. 

Why is Budgeting Important?

•Budgeting helps you reach your goals
You’ll be able to prioritize the things that are most important to you. This may be finishing college, investing for a business, house, family, etc. 

•Budgeting helps you save money
When you budget your income, you forecast your spending which helps you prioritize the most important payable for the period. It is advised that you deduct your savings first before your payables.

•Budgeting helps you stop overspending
It limits you to spend money on things that are less important or unnecessary. You focus on limiting and decreasing your spending limit. You also eliminate unnecessary expenses like uber, gym, cable tv, etc.

Budgeting keeps your mind healthy
Once you forecast and categorize your spending, you become wise. You prevent your self from worrying about future problems. You become prepared for things that are scheduled and not. You have a budget for an emergency and you have a savings or investment for your future.

Budgeting increases your mental sharpness
Budgeting helps you become flexible. You’ll be able to forecast, prioritize, categorize or even limit your budget. It helps you think how to decrease each payable. Like electricity bill, you switch off or unplug electronic devices or anything that uses electricity when not being used.

Budgeting helps you create a better future
Budgeting helps you control your money. It helps you decrease your spending and increase your savings. You limit your spending on things you don’t need. It helps save and invest for your future.

Budgeting is very simple. You can do it by getting the percentages of your income to cover your expenses, savings, and bills. You simply track the money that you spend by categorizing, listing and prioritizing. You may decide to switch. minimize, limit, increase or decrease each category depending on your income. 



How to Run a Profitable Web-based Company

Tips on running a profitable web-based company

According to online business experts, only 10% of online-based business succeed after five years, not bigger than that. To ensure that your business is part of this small percentage, internet startups need to be aware of the various ways that can help them stay afloat and or be more successful for many years to come. Here’s some ways to ensure your company is useful online:

Solid value proposition

You have to let the prospective customers see the value they are getting when they buy your products and or services. The value that the customers will derive from making a purchase should be very evident as soon as they will interact with your website. Most of the times, the information provided on the landing page will make the customers continue to go through the site and make a decision to buy.

Excellent customer service

In today’s economic climate, the customer is more in charge than ever before. A quality product is simply not enough, you need to provide a great customer experience. And customers are looking for a great customer experience from the moment they discover your business online. Ensure that everyone from your team is well trained in customer service and always available both day and night to give feedback to inquiries.

Online marketing

The growth of a web-based business is determined by its ability to attract new customers and retain loyal customers. Putting a marketing campaign is important, leaving an online footprint in every possible online marketing avenues and web traffic increase pages. It is also equally important that you provide avenues to our customers for feedback, to allow you to meet the needs of your customers and make improvements whenever and wherever necessary.

Nowadays, majority of the businesses are being setup online, in a bid to reach out to more customers resulting in competition between businesses. Having a successful business on the web needs a lot of planning and strategy so as to stand out from the rest.

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How to Protect your Business from Account TakeOver

How to protect your employees and customers from account takeover

In today’s time of readily available online information and content, cyber security is all critical. There’s really nothing worse than getting hacked, leaking your company and or client passwords exposed to cybercriminals.
At a company level, this will set a panic mode to everyone. Before the hacker can lock you out of your accounts and steal invaluable data, everyone will frantically change all passwords.
At a customer level, it is very costly to recover from a hacked password and or customer account information, which may result to lawsuits.
Below are the 6 tips to help protect you from having your online accounts hacked and taken over:

Monitor your data

You’ll never know that a password exploits occurred until it’s too late. We have online tools like dark webmail API from SpyCloud that can save you a lot of aggravation and time. It has a scanning tool to discover password exploits often before hackers can get a lock on it, then informs you of ways to secure that data for good like imposing a strict password setting and resetting rules.

Use complex passwords that don’t make any sense

Hackers are good. They can come up with 10-20 good guesses as to what password might be by running a cursory search of you and your family online. In other words, don’t use your daughter’s name followed by her birthday. Instead, use a minimum 12-ish character password, using multiple letters, mixing in caps and non-caps, and use symbols that don’t form any sort of sensible pattern.

Never use the same password on any two sites or accounts

You can’t be lazy. If one source is hacked, and you use the same password over multiple accounts, all of your online and locally stored data are immediately at risk.

Change passwords often

Everyone knows about this already. Just keep in mind that the new password should be equally complex as the last. The more often you and your clients change passwords, the less chance a hacker can get in on your data. Set a script run that will prompt you and your clients to change password at least once a month.

Use two-factor authentication

It is always an added level of security getting a code that logs you into your account, aside from the usual password credential. Without your phone in their possession, your passwords are useless to hackers.

Use a reputable password manager

Password manager offers limitless password storage, and make changing passwords often very simple with one-click password generators, like LastPass, Dashlane, and others. They work really well and have the smartest hackers on the planet keeping their encryption near impossible to hack.

These simple tips help protect passwords and the data they hold access to. On a wider scale, it will help prevent data and identity theft online.

Top 5 Profitable Online Businesses

Top 5 Profitable Online Businesses

person wearing suit reading business newspaper


Whether they are targeting the mass market or restricting their business to particular niche markets, thousands of businesses are started online on a daily basis. There is some internet based business that seems to be more successful compared to others because of the value they offer to their customers. Some of these favorite businesses include:

Web Design

A website serves as a link between a company and their potential customers, that’s why the majority of the companies requires this. Sites are a great tool for selling products or services and getting feedback from their clients all over the world. As the mobile phone becomes the primary tool of communication, web designers are also developing websites that are quickly loaded on mobile phones for the benefit of users. Most of the web design companies offer their services to both individuals and as well as large organizations, making it a lucrative business.

Social media consultation

Social media has become the leading platform wherein companies and individuals communicate. Most of the time, companies need help in figuring out their social media strategy and often times consult the services of social media experts and or social media manager. The need for consultants is to drive more social media networks. The social media experts may be hired on a contract and or full-time basis, depending on the needs of the organization.

Review websites

There are a lot of products and services’ information being provided to many internet users on a daily basis, leaving them overwhelmed. It is for this reason that many online customers find time to search for review sites especially when they seek common feedbacks and or analysis on certain products and or services. These sites can review things across the board or focus on particular niches to attract a specific clientele. Websites such as The Top 10 Sites make information more accessible for those seeking well-researched information on popular brands.

Dating sites

Finding your other half has been quite a task for single people especially those who have plans of settling down very soon. For many of them, finding love at the comfort of their home or their office desk through dating sites is quite convenient and most welcome. Dating sites that offer added value like background checks and matches for those who signed up on the site are more likely to succeed. Also, niche sites that target individuals with unique needs are very successful across the globe.

Online shopping

The most successful online business nowadays is buying and selling goods online. It offers convenience to shoppers looking to make a purchase. That is why more and more are doing shopping online. Also, delivery services after items have been purchased makes the entire experience great for the customers, no matter where they are located.
In general, online businesses will succeed if they keep up with the trends and maintain attractive sites and focus more on providing a great customer experience.

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How to Make Smarter Decisions for your Business

Tips to Make Better Decisions for Your Business

three persons in front of table

Inside your business, there are three levels of decision-making.

The problem is, most entrepreneurs are unaware of this, so they simply make whatever decision they think is best. In the beginning, this is fine, because you build initial success and momentum through trial and error. 

It helps to be the entrepreneur who breaks things and innovates, but as you scale your business from six to seven figures, you need to evolve from an entrepreneur into a CEO. You need to own your business so it no longer owns you, which requires a different level of thinking.

Within your business there are three types:

  • Reactive decision-making- Every entrepreneur begins here. You wake up each morning and feel like a firefighter putting out one flame after another. You have no idea where the next one will spring up, but you know it will at some point. You react to everything around you, meaning you spend little time on the decisions you make. You never feel like you have enough time, and it’s hard to feel like you’re on top. Worse, you use a lot of your energy doing this, which means you have less of it to reserve for the things that matter within your business. So long as you base your decision-making on reactive thinking, you have a hustle, not a business.
  • Proactive decision-making- Depending on your business and initial success, you can move into proactive decision-making rather quickly. This is the stage where you think 90 days in advance. You no longer wake up each day putting out fires; instead, you wake up knowing what to do and when to do it. Entering the proactive decision-making stage is an important period for an entrepreneur because you now have enough time and energy to plan for the future. You begin to understand your cash flow, where you will be 90 days from now, and the general plan and process to get you from A to B. As an entrepreneur it’s vital you get to this level of thinking as soon as possible, because in this stage you can see what’s coming at you before it reaches you. This allows you to proactively deal with obstacles and stop mistakes from spiraling out of control.
  • Strategic decision-making- The truth is, few entrepreneurs get to this stage, and it can take those that do years to think at a strategic level on a daily basis. This is the promised land. Those who base their decision-making around strategic thinking are the ones who own the most impactful businesses, and those who enjoy true happiness, abundance, and freedom. What drives this growth is your mindset, and you can make huge strides today by simply thinking about all this. Be aware of where you are, and commit to this idea of becoming a strategic thinker.

In the beginning, most entrepreneurs base their decision-making on reactive thinking. You move at a fast pace, so it’s near impossible to strategize and come up with a plan.

Your aim is to elevate through these three levels until you base the majority of your decisions on strategic thinking. 

person holding pencil near laptop computer

What is Risk?

A probability or threat of damage, injury, liability, loss, or any other negative occurrence that is caused by external or internal vulnerabilities, and that may be avoided through preemptive action. 

Most decisions require information not only about risk but about other things as well. This additional information can include such things as cost, schedule requirements, and public perception. In risk-based decision making, all of the identifiable factors that affect a decision must be considered. The factors may have different levels of importance in the final decision. Therefore, an orderly decision analysis structure that considers more than just risk is necessary to give decision-makers the information needed to make smart choices. 

To fully understand your business risk, every business needs to focus on three things, which will vary based on your business model and customer base:

1. Measure the risk

2. Monitor the risk so you can react to it

3. Wherever possible, take actions to mitigate the risk

All three of these areas are important because no one of them is sufficient to run your small business. There are several resources available for business owners to help you evaluate and measure your business risk. There are also services to provide information on industry and customer sentiment. What’s more, there are advisors and tools at little or no cost through public agencies and universities to help you better understand and mitigate risk in your business. 

Understanding Short-Term vs. Long-Term Risk Impacts:

Short-term is a concept that refers to holding an asset for a year or less, and accountants use the term “current” to refer to an asset expected to be converted into cash in the next year or a liability coming due in the next year. The accounting profession uses current assets and current liabilities to perform analysis, and in the investing industry, a security with a holding period of one year or less is a short-term security.
Generally, a timeframe for investing in which an asset is held for at least seven to ten years. The measure of a “long-term” time frame can vary depending on the asset held or the investment objective. In business accounting measures, long-term can be a period of time that exceeds 12 months.


Cyclical Businesses

A cyclical industry is a type of industry that is sensitive to the business cycle, such that revenues generally are higher in periods of economic prosperity and expansion and are lower in periods of economic downturn and contraction. Companies in cyclical industries can deal with this type of volatility by implementing employee layoffs and cuts to compensate during bad times and paying bonuses and hiring en masse in good times.


The business cycle is comprised of four discrete phases. During the expansionary phase, productivity grows, unemployment shrinks and stock markets tend to rise. Because more people are employed during this phase and their investment portfolios are growing, they have more discretionary income and are less reticent about spending it. The peak follows the expansionary phase. At this point, the economy has reached the end of an expansion and subsequently begins its contractionary phase.

person using black laptop

Where Can Small Businesses Improve

Making consistent improvements to enhance your business is critical toward its success and sustainability. Things like monitoring cash flow consistently, utilizing social media for marketing and recognizing your strengths while asking for help in areas that are less so, can help you focus on improving areas of your business that offer the biggest gain.

How to Close a Sales Deal

5 Tips for Sales Success

two men shaking hands


It’s not easy to work in the sales industry. We really have to work hard, even harder.
How to become a better salesperson? You can use the following hints and tips:

Manage your time

Every salesperson needs to understand which sales take most of their time and which bring in the most money. There are lots of productivity apps available online to track your time which allows you to see at a glance what you’ve been spending your time on that day.

Prepare in advance

Being prepared is often the simple key to great sales. Do research about your customer and the company. Being able to confidently talk in terms of the customer’s interests and provide right answers will definitely matter on how the client perceives you and on their decision.

Be efficient

Customers would always want to buy from people who remember them and who always come in on time. Do not ever keep your clients waiting, time is indeed gold for both, you and your client. We have readily available online apps that will allow us to jot down all of the things you need to know about a client before going on that big meeting, like https://cove.com

Set goals

Goal setting is important in sales, it will guide you if you are hitting and or need you to push a little bit to hit your goals. There’s no limit on how far you would want to go. Just keep checking off your goals as you meet them. And level up to the next step and get even better.

Add value

Make it easy for your clients to make a decision. Tell them how your product or service will greatly benefit them rather than just give them a general overview. Personalizing the value that would fit their needs would mean a likelihood of a closed sale.

You are what you want to be. Use these tips and be the best salesperson in your company, its possible! For more business tips, please like and share the article. Hit the follow button for more upcoming articles and please support us by donating. Thank you.

Why Creating a Blog Could Benefit Any Small Business

Why Creating a Blog Could Benefit Any Small Business

person holding white Apple Magic Mouse beside iMac and keyboard

With the constant advancements in technology, it is becoming increasingly important for small businesses to develop an emphasized web presence. While having a highly optimized website is an essential component in the development of a comprehensive online marketing and branding strategy, the competitive nature of the global economy demands that businesses go further. One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging.

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers.

According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is critical to their business.

Boosting SEO

All of the major search engines are enamored for fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for offering this content. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.

flat photography of MacBook and boxes

Developing/Enhancing Relationships

Customer engagement is an immensely important element of online marketing and branding, and blogging provides the opportunity for you to connect with your existing and potential customers. Blogging is a good way to build trust with your target audience through high-quality content that they find relevant. With an active comment section, you will also be able to follow the visitors’ responses to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.
two people handshaking above table with laptop

Establishing The Business

It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry by providing content that will be viewed as valuable, expert information. In time, posting blogs that are helpful and informative on a regular basis can make you the “go to” resource in your particular niche within the industry, subsequently increasing leads and conversion rates.

Connecting People to The Brand

Brand awareness is an immensely important element of marketing and blog posting will allow you to show your followers a personal side of your business that existing and prospective customers will not readily recognize with outbound marketing mechanisms and techniques. Blogging will give others a lucid sense of the corporate standards, business character, vision and the personality of your company.

person reaching hands on each other

Getting Ahead of Competitors

One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog, creating the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.

If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy. When it comes to small businesses, blogging is virtually a must. If you don’t have the time, resources, or expertise to write blog content you can outsource the posts to a digital marketing agency like CBO who can craft unique, relevant and engaging content for your blog site.

4 Ways Small Business can Stay Competitive

4 Ways Small Business can Stay Competitive

Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors.

1. Narrow your focus and look for those willing to pay full price

It seems for many of us that there are too many things that need to get done and there is simply not enough time to complete all of it. The truth of the matter is there truly isn’t enough time to get all of the things on our never-ending list done. So how do we get all of it done? How do we meet all of our obligations? 

What I suggest to you is that you don’t even try to meet all of them. My suggestion is for you to focus on what matters the most. Many of us consider ourselves busy people, and for many of us, that may be true. In our society, there seems to be this culture of multitasking as a way to be more productive. 

A smart businessman in this day and age will narrow their focus to desirable, unique products with high margins, and low overhead costs to store them. 

Five Small Business Marketing Trends To Jump On This Year    2018 is almost over and business is going well. It is imperative to stay up-to-date and respond to the ever-changing market pressures to stay ahead of the competition. The marketing trends that may have worked well a few years ago may not necessarily help a business succeed in the future. The following are some of the upcoming marketing trends to support your business growth in 2018.    1. Enhance the Customer Experience  Businesses exist to cater to the customers. Thus, it is of utmost importance to understand the customer needs as well as to get their feedback to be on top of the marketing trends. ‘Chatbots’ and ‘live customer support’ are great ways to support customer queries and share information regarding new products, features and policies. One of the hottest marketing trends is social media; it is the summation of the know-how of business, including services offered, and live chats.     2. Use Location-Based Marketing  Geolocation or location-based marketing is another recent trend in small business marketing. With GPS technology, customers give away the information about their location via mobiles and laptops. Small business can utilize this information to understand the target customers in specific territories and promote their events, products, sale offers and news.    3. Add Livestream Video  A great way to create excitement about your brand nowadays is live streaming on platforms such as Facebook, Twitter, YouTube and Instagram Live. These are the next level interaction strategies—a marketing trend to engage with customers, answering their questions, and creating buzz around new products.    4. Use Micro-Marketing  Here is one cost-effective and time-saving marketing trend. It involves actively targeting customer needs to market products or services; thus, segmenting the customers into appropriate categories. Small business can give a huge shout-out to the right clientele using such a marketing strategy.    5. Collect More Data  While "big data" has been a buzzword, such data can be effectively used to understand, assess and collect information about customers. Small or large businesses both need data to cater to the customers in the right manner. Whether your business is web-based or brick and mortar, there are now more ways than ever to learn all about your customers - who they are, where they live and what they need.    The above mentioned 5 are top-notch marketing trends for small businesses. There are many other strategies out there, but it all depends on how you utilize these strategies and what you need to take your business to the next level in the future. For more information about marketing trends for small business, visit the source content on the Forbes website.     Need more assistance in helping our business grow? Let Health Connexions help you with its unique marketing tools to connect with your consumer base, market and help you manage your business effectively. To learn more about how we can help, contact us today at info(at)healthconnexions.com.

2. Don’t be a scrooge with transaction fees

It’s true, we all feel a little Scrooge-like at times, and that’s ok!

But it’s clear that this less-than-cheery attitude has absolutely no place in the business world. Even when business owners, marketers, and employees start to identify more with Ebenezer than with Buddy the Elf, they must put on a happy face and remember their top priority: The customer.

Sure, this is easier said than done, but businesses must maintain this ever-important perspective.

person holding black tablet computer

3. Be Santa and not a Grinch on shipping fees

It’s really just that simple. Don’t be a Grinch. No one likes a Grinch, not even the Grinch likes a Grinch. If that grouchiness invades your company culture, it can cause a high turnover, which is damaging, not to mention expensive. And when it invades your company culture, it’s only a matter of time until it invades your relationships with your customers. 

Engage Your Customers in Meaningful Conversation

4. Be a more engaging and present human being

The importance of engaging your customers and connecting on a more personal level to build trust and long-term loyalty. Social media and email marketing provide the perfect avenues to engage your customers in meaningful conversation. But engagement is a two-way street. Just sending out an occasional newsletter or social media post isn’t going to cut it. You’ve got to engage customers in real conversation just like you would if you were face to face or on the telephone. But it’s not as hard as you might think.
 

Conclusion

Some small business owners assume that their website needs to be perfect before they’ll benefit from their content marketing efforts. They worry that their site isn’t properly optimized, or isn’t user-friendly enough, or that their writing isn’t good enough. The 4 ways above prove that simply becoming a resource for your audience and spreading awareness of your resources, can get you on the path to stay competitive.

The best way to communicate with your customers

man shaking the hands of woman

The best way to communicate with your customers

Communicating with your customer in the best possible way will provide a huge impact on customer experience. It will lead to customer satisfaction and if it does, these customers will start marketing your business. They will be your affiliate and will start sharing your business with their friends. Here are the best ways to communicate with your clients:

Always Listen

woman in front of desk

Communication starts with listening. You need to be a good listener for you to be able to understand your customer’s concerns. Listening to every detail of the customer’s can concern can help you create the perfect solution for your customer’s needs. Listening is not only about listening. You need to understand the gravity of the scenario. You also need to understand how this problem is impacting your customer. You need to use your body language while communicating. Eye-contact, nodding, facial reactions, and hand gestures will let the customer know that you fully understand his/her concern.

Never Interrupt

Image result for interrupt from talking

Interrupting your customers while talking is a sign of disrespect. We don’t want our customers to feel that they are being disrespected because this will cause a huge impact on our business. One negative comment, review or feedback can change your whole company’s graphs. Always wait for your customers to finish what they are trying to say. Listen and address detail by detail of their concerns. Show them that you care. Show them that you are also human and not a company who never cares at all.

Avoid using Jargons

woman sitting in front of laptop

You might be one of the managers, engineers, architects or even the CEO of your company and mastered technical details, names, and phrases but you should deliver this words in a way your customer will understand it. If you sound so wise or technical your customers will never appreciate your efforts. You should level your understanding with your customers. You don’t want to confuse your customers as well. If you fail to let your customer understand what your product or policy is, then this will be another expense for your company and will cost you a bad reputation, negative feedback, comments, and reviews.

Practice Phone Etiquette

Image result for calling from office

Make sure that you sound natural and human when answering phone calls. Avoid sounding so scriptive and robotic. You should sound like you are talking face to face. Make sure that your voice sounds clear, greet them, compliment them for doing the troubleshooting on their own, thank them for being so patient. They are your customers whatever happens. Never let that one call ruin your whole company’s reputation and always be at your best when answering phone calls.

For more business tips please like and share the article. Follow the blog for more updates, and we are accepting donations. Thank you

How to stay on top of success

gray coupe on parking area

Planning and Management are the crucial duos of any business platforms, Whatever the business’ size, capital, value or industry. Unfortunately, there are business owners who are not familiar with these elements. They are very good at starting the company. Amazing Sales and Marketing skills but could not maintain achieving objectives.

Here are the strategies that will help all types of companies from whatever industries whether it’s a big or small scale company.

Build a strong Corporate Culture

man standing beside wall

Corporate Culture refers to employee-engagement. It is how management interacts with their employees.  It is how companies handle outside business transactions. A strong corporate culture is the backbone of your company. Your employees are your best asset, not your office, products or even your money. 

Once you have a strong corporate culture, your employees’ productivity will increase, performance will increase. In the long run, your business will grow. Same people, No additional manpower, No additional cost.

Evaluate ROI

woman holding silver iPhone 6

The most effective planning before starting your business it to evaluate ROI. Measure your long-term success ahead of time and potential profitability. Plan and do realistic forecasting so you can foresee what will be your cost, inventory, sales, and ROI, Then compare your planned, forecasted and actual performance. 

If your business is having a problem handling your own reports, inventory and accounting maybe it’s the right time to consult for a third-party expert for help. Try inFlow

Create a Cloud Accounting Software

turned on monitoring screen

Cloud is a memory where you can access anywhere and many businesses have already adapted to this technology. 85% of the companies around the world have cloud accounts.  

If you are unsatisfied or not yet convinced why it can help your company 100% then here’s why:
•You can access it anywhere
•Your employees can update their department’s reports
•You can have real-time reports
•You can have your presentation from your cloud.
•You can avoid stolen reports with missing flash drives
•Your company’s information is protected and safe
•Employees can only access what they are allowed to.
•Real-time inventory and accounting reports

Continues Process, Planning and Management Improvements

“Best customer service” is the ultimate goal for all the business. Complete work in a timely and efficient manner, and reduce costs to earn more profits that’s the second goal. The right planning and management can help continuously business achieve all these goals and more.

Make sure to continuously evaluate your process, planning, and management. Make changes, evolving and harness the power of new technology. They are essential to reaching your objectives and goals.

Once you have that goal for your business, make sure to take care of it. Plan ahead of time, forecast the possible threats and obstacles you might encounter in the future. It is always best to seek help from someone who has experience. Look for a mentor that is already successful and has good business reputation. Learn from their experience, learn from their success and most especially learn from their mistakes.

For more business tips please like and share the article. Follow the blog for more updates and we are accepting donations. Thank you.

How to apply for a Credit Line from your Suppliers

6 Steps to Getting Credit With Your Suppliers

 
person holding white retractable pen

Most established companies get payment terms from suppliers. This arrangement means they can buy goods or services while paying for them on net-30 terms. Clients usually demand terms from suppliers because it improves their cash flow. They get to use the supplier’s services or products for a few weeks before they have to pay for them. Unfortunately, many small business owners can’t get credit from their suppliers. They are too small or simply don’t qualify for it. Instead, they have to pay when they receive an invoice, or worse, pay in advance. This requirement puts them at a financial disadvantage with their competitors.

Establishing Vendor Credit

If you’ve ever been on the market for a consumer loan, such as a home loan, you’ve probably got a handle on your personal finances. You know where your personal credit score stands month-to-month and how personal credit impacts your ability to qualify for financial products. But as a new business owner, you might not know anything about your startup’s business credit rating—why this is important, what your rating is, or how to establish and build a business credit history.

If you’ll ever need credit for your business in the future—with a small business loan or business credit card, for example—then your business can’t just get by with a strong personal credit score. That definitely will help, but you also need to establish a positive business credit history.

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       Determine your credit rating 

Lenders typically assign interest rates based on what bracket your score falls into. But credit scores aren’t just used by banks. Increasingly, insurance firms, landlords and even employers are using credit scores as a proxy for figuring out how responsible you are.

 

         Improve your Credit Score

As you begin the process of improving your credit score, keep in mind that it’s a marathon and not a sprint, but improving your score is worth the effort. A poor credit score can potentially cost you tens of thousands of dollars over the course of a lifetime. It can also become a source of serious stress, making you feel like you just can’t leave the mistakes of the past behind and move on. Luckily, you’re not alone. Plenty of people struggle to improve their credit scores, and there are numerous ways to build good credit — and reap the rewards that come with having a good credit score.

         Talk to the mid-sized to larger companies you work with.

 Most people you meet and talk will tell you to join a big company, a famous brand.

People believe, a good career is built around big companies. Most of us, at least, while starting a career, dream to be a part of glamorous sounding, fortune 500 company. These big companies have limited high paying jobs and senior roles. These roles are filled by ivy league college grads and experienced professionals, rest of the roles are mid and lower management roles in which most of us fit in.

          Start with smaller amounts of credit.

Many people put off investing because they think you need a lot of money—thousands of dollars!— to start investing. This just isn’t true. You can start investing for as little as $50 per month.

The key to building wealth is developing good habits—like regularly putting money away every month. If you make investing a habit now, you’ll be in a much stronger financial position down the road.

    Pay discriminately.

Pay on time. Pay ahead on time. Pay ahead of time when you can. Be careful about who you pay. 

           Ask for more.

After paying all your credits, you can ask your creditor and request better terms. You can ask for an increase to your credit limit, longer payment time, or both.

man holding stamp

Let the borrower beware

With the national real estate market slowing, fewer people are seeking loans. And with subprime lending standards tightening significantly, fewer people qualify for them

The combination has resulted in less business for lenders and brokers, which in turn means that prospective borrowers should tread carefully. 

People shopping for loans must always exercise vigilance against unscrupulous lenders. But analysts and industry executives say that in the midst of the current shakeout, borrowers should be especially cautious about the loans they are considering. In other words, to make a larger fee, the unscrupulous broker will qualify someone for a loan he or she really shouldn’t get. Doing so is unethical at best and fraudulent at worst.

How to gain your employees’ trust

group of man standing in hallway

9 ways for leaders to gain employees’ trust

In today’s era of content and information, successful businesses and effective leadership styles have shifted steadily toward employee engagement and influence.

It’s critical to build strong relationships with our employees to ensure highly motivated and productive teams. Relationships are built on trust. And trust drives revenues.

Now, how much do your employees trust you?
If the answer is some variation of “probably not enough”, then consider the following nine tips to strengthen the bond:

  1. Be Transparent – leaders are exposed to confidential information on a daily basis. There are things better kept within the leadership team, and employees do get that. But your staff also want transparency as much as possible, especially for things that matter and have a direct impact on them
  2. Practice the Golden Rule – true to the saying, leaders should their staff the way they wanted to be treated. Be consistent in your words and actions in giving your commitment, support, respect, and recognition. Be sincere.
  3. Know your staff – you spend more time in the office than at home. Sooner or later, workmates will be like a family. Know them on a personal level, talk to them in terms of what really matters to them. Personal connections can help establish a stronger bond and improve engagement
  4. Work Harder – staff nowadays are a bit wiser, nobody wants a lazy boss. Work harder, show your staff how much dedication and value you put on your role and in your job. The tendency is staff will be more comfortable working and following you.
  5. Be Result Oriented – working hard is one thing, delivering results is another thing. A leader knows his own weaknesses and strengths. He/she should spend more time prioritizes tasks that ensure achievement of objectives. Getting greater results means more trust from your staff that you are indeed the man in charge
  6. Don’t Gossip – leaders should avoid engaging themselves in spreading negative thoughts about anything and anyone. Communicates very well with others, organizes his/her thoughts and expresses himself/herself in a clear and understandable way. Promotes an atmosphere where all team members feel comfortable sharing and discussing their ideas, takes the lead in offering valuable information to the team
  7. Be consistent – be straightforward and consistent. Words have meaning. Always choose your words carefully and mean what you will say. Employees will trust you if you will follow through on your word
  8. Talk Less – listen more to your staff, use listening skills to encourage your staff to be more open and share ideas, and help them in turning them into reality
  9. Be accountable – your staff will show more respect if you own any shortcomings and choose to look for ways to resolve them rather than do a finger point blaming game. A leader should also rapidly accepts accountability for his/her own actions and able to get results through his/her staff.

In order to take your business and your goals to the next level, it’s a must to make a conscious effort in developing your leadership qualities that would, in turn,  hold a stronger bond, more engagement and more trust from your staff.
In order to take your company to the next level, it’s imperative to hold the trust of your staff. When you make a conscious effort to change your leadership qualities, your employees will grow to trust you that much more. Your business will be stronger.

How can Social Media Marketing Help your Business

Social Media Marketing for Business

woman using MacBook in front of people inside room

Every business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? SOCIAL MEDIA MARKETING. Social media marketing requires both strategy and creativity.

Social Media Marketing 101: What Is Social Media Marketing

Social media marketing refers to the process of gaining traffic through social media platforms. Social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytic tools, which enable companies to track the progress, success, and engagement of ad campaigns.

Social Media and Marketing: Start With a Plan/Strategy

First, you need to understand what a strategy is. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a practical plan that defines how the strategy will be delivered including the channels, resource, and budgets to achieve it.

person holding pen on table with notebook and iPhone

Here are some questions to ask when defining your social media marketing goals:

  • What do you desire to attain through social media marketing?
  • Who are your potential customers? 
  • Where do your potential customers usually hang out?
  • Which social media platforms have the right demographics?
  • How much time can you devote to a social network?
  • What personnel and skills do you have to work with?
  • Do you have the resources to create what’s needed?

1 – Building the strategy 

Below is a summary of key content to include in your strategy document.

1.1 – Strategy statement

A short, concise summary of what the strategy is aiming to achieve, broken down into bullet points. 

1.2 – Context analysis

Set-out where you are in your social journey and where the business needs to be, and the reasons for this. For example, are you a global organization seeking to consolidate a fragmented approach to social media, or a startup looking to build a social presence from the ground up?

1.3 – Goals & Objectives

Use SMART criteria for objectives because they encourage you to think about the practicality of achieving each goal, rather than focusing on things that sound good but might not be feasible.

S = Specific in terms of what needs to be achieved

M = Measurable so that progress can be tracked and evaluated.

A = Achievable so that your team has a realistic chance of success

R = Relevant to your business so it’s aligned with overall business goals

T = Timeframe within which the objective must be satisfied

1.4 – Strategic challenges

Here you set out the business challenges for the social channel that need to be overcome, and the strategic activities that will enable this

1.5 – A Target audience

 For this, you need to understand your core audience (personas, profiles, demographics etc.) and identify any new customer types that you want to attract based on your products/services. 

*LOYAL

Regular customers who are already connected to you via social media. You want to retain them and increase their purchases and engagement with your social profiles.

*EXISTING

Customer who have shopped with you before but aren’t regular shoppers and haven’t connected on social media. You want to nurture them, bringing them closer to you online and therefore increasing purchase rates.

*POTENTIAL

People who have never visited the website or purchased from you but who are regular online shoppers, and users of social media. You want to use social media to bring them into contact with the brand, and ultimately move them to purchase

1.6 – Review

Your strategy shouldn’t be set in stone; it needs to be flexible to respond to changing market conditions.

Include an explanation of the review process:

  • > Who will lead the review (business sponsor)?
  • > How often will the review take place?
  • > What data/insights will be used to inform the review?
  • > What will the outputs be?
  • > How will outputs be measured/monitored?

Some people include social media guidelines in the strategy but we don’t think this is the best approach. Guidelines are part of the tactical execution, providing a set of rules for the business to adhere to. It’s not a strategic activity, so this content sits best within the tactical plan, or as a separate document referenced by the plan.

1.7 – Related documents

Make sure you include links to all other documents that are relevant to your social media strategy so that anyone new joining the business can find them and get the full picture.

2 – Creating your social media plan

2.1 – Deliverables

This provides a summary of all activities that need to take place to support the implementation of the plan. 

2.2 – Channels + activities

Here you will spell out what you’ll be doing for each social network to satisfy the goals of your social strategy. Be sure to include all tactical elements and any related, process, people and tools.

2.3 – Integration with other marketing

Note down how social will align with other marketing channels so that the people doing the work understand the wider picture. 

2.4 – Timelines

This is the ‘T’ in the SMART objectives – ensuring each activity has a time frame stamped on it so you can track progress. Timelines are critical because they give you a yardstick against which to measure your ability to implement the strategy. Activities without deadlines tend to drift and are often seen by others as less important. 

2.5 – Measurement

Start by defining the KPI’s (Key Performance Indicator) for your social strategy, which should break down into macro KPIs and micro KPI’s. You should align your KPI expectations with the metrics that you can track for each social network so that they can easily be measured. Then sense checks that your web analytics tools are configured correctly to capture all relevant data.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forward.

writing person beside glass filled with black liquid on turned off iPhone in front of turned on MacBook Air on table

9 Social Media Marketing Goals 

Social media isn’t only a marketing tool it can affect almost every area of a business. How can we ensure we’re getting as much value as possible from the time and resources we put into social media?

One way is by setting goals. If you want to stay motivated and achieve more results for your company through social media, science recommend setting goals. But which goals should you set?

Below is a list of 9 ultra-effective social media goals to help you maximize your returns from social media:

  1. Increase brand awareness
  2. Drive traffic to your website
  3. Generate new leads
  4. Grow revenue
  5. Boost brand engagement
  6. Build a community around your business
  7. Effective social customer service
  8. Increase mention in the press
  9. Never miss a mention through social listening

Best Social Media Marketing Tips

To help you out, here are a few social media marketing tips to help you use these platforms to grow your business. 

  • Social Media Content Planning –  Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals.
  • Great Social Content – a solid content strategy is more complex than that and also includes websites and even offline activities. It doesn’t put the medium but the customer, buying persona or audience at the center, in combination with the marketing goals.
  • A Consistent Brand Image – Consistency is the key to unlock brand success. As you develop your visual voice on social media and across your marketing strategy, creating a style guide for your visual elements and applying them consistently will help you build your brand like a pro.
  • Social Media for Content Promotion – Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content. We want to maximize the reach of our content through more clickthroughs, likes, and shares. This will help us gain an edge over our competitors.
  • Sharing Curated Links – Even something as simple as a link to a guide in a post for more information could be considered curated content. You’re finding content that you know your readers will be interested in and then connecting them to it. Almost all content marketers curate content in one way or another.
  • Tracking Competitors – Having a clear understanding of competitors’ business operations, such as what they are charging, what clients they have, and what new products and services they are offering, can help a company develop their own successful business models and strategies.
  • Measuring Success with Analytics – You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic. Going beyond keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business. Google analytics is one of the best tools for measuring your most prosperous social media marketing strategy.
  • Social Media Crisis Management – A communications crisis can strike at any time. It could be a faulty product, a lousy campaign, or a slip of the tongue from someone higher up. It doesn’t matter the industry you’re in, or how popular you’ve been to this point. Sometimes, it just happens. Whatever the case, you need to be prepared. If you’re going to put out a fire, you need a good hose.

Tips for a Successful Social Media Marketing

Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. With some planning, companies are more likely to reach and exceed the payoff that got them excited about social media marketing in the first place.


Follow these 10 easy tips to rock your social media marketing strategy 

  1. Identify your goals

It’s a smart business practice to start with goal setting before all new plans, and social media marketing’s no different. After all, you can be the best bicycle salesperson in the state, but still fail if you are supposed to be selling ice cream.

Use the SMART goal setting strategy to create the foundation for successful social media marketing.  

    2. Identify your audience

digital marketing strategy customer avatar

Your message won’t be effective unless it’s specifically designed for who you are trying to target. Developing a relevant buyer persona is essential for successful social media marketing.

3. Select the best platforms

person using black iPad

It’s usually a mistake to try to cultivate followers on half a dozen or more social media channels. The person managing the social media efforts gets overwhelmed, off track, and the results end up being puny.

   4. Employ a qualified manager

It takes unique qualities to be a savvy social media manager. One of the mistakes companies frequently make is to choose the person who has the lightest schedule or the cheapest per hour rate with no regard for whether or not they are “built” for the job.

   5. Deliver consistently

An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy.

   6. Woo influencers

Research from Twitter shows 49% of consumers rely on influencers to make purchase decisions. Find out who the experts are about the product or service you sell. The ones with a large following on social media are influencers.

   7. Grow your audience

The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service.

   8. Engage your audience

For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want.

   9. Measure your results

Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.

10. Lather. Rinse. Repeat

Metrics show you where you have been, and they also map out where you need to go. Companies need to take the metrics they gather and use them to massage their message. Does one type of content create more engagement? Is there a pattern of posts gaining more attention on certain days, or particular times of day? Does the content do better across one platform over another? Use this data to edit and hone the strategy. You will see even greater results from social media marketing efforts.

Successful social media marketing poses a variety of challenges to businesses, and it’s easy to take the wrong turn and end up with less-than-thrilling results. It’s also common to start out excited, and get burned out and lose commitment in the middle of your efforts.

How to Choose the Best Social Media Platforms for Marketing

Three Steps to Choosing the Right Social Media Platform for Your Business

Social media marketing is a must for any business looking to grow. Here are three steps to help you find the right platforms to focus on.

1. Seek Out Your Target Audience

Who is your target audience? On which platforms are they spending most of their time? When they are on these platforms, what are they doing? What are they seeking out? Who are they interacting with? How are they interacting with the platform? Look at the key demographics such as gender and location of the users and gain a general understanding of what each network is used for.

You may also want to check out which platforms your competitors have successfully engaged with their audience on. A simple Google keyword search can help you see which social media network your market is most active on. 

2. Define Your Objective on Social Media

What are your social media marketing goals? Are you trying to grow your audience, spread word of mouth, or engage with your current customers on social media? Perform an audit of your business: start with identifying gaps in your current marketing plans. Do you need to:

-Grow your base?

-Improve your customer service and build customer loyalty?

-Create a channel for customer feedback?

-Update your customers on new products, services, or deals?

–Increase traffic to your website?

-Conduct informal market research?

Initially, rather than defining your goals in terms of the number of fans or followers you want to reach, think about which platforms will help you increase engagement with your audience. The number of followers you have is simply a vanity metric that doesn’t indicate business success. It’s important to keep in mind that with social media, a larger audience doesn’t necessarily convert to real results for your business, while a highly engaged audience will. Align the objectives of your social media marketing plan with the platform that will complement your goals.

3. Identify Your Resources and Skills

What types of resources and skills are needed to execute a successful social media marketing plan for the different types of networks? We already know now that each platform is unique in terms of how you can engage your audience, but each platform also complements different sets of skills and require different resources to execute. It’s not only important to align the needs of your business with the right social network, but it’s also vital that you have the skill set and resources to effectively use it.

There are also a number of free marketing tools online to help you create content that’s optimized for each type of social media network. Think about what your strengths are and research what type resources or skills are involved to be successful on each network.

Choosing the right platforms and adopting a plan for your social media marketing is vital to saving you time and resources in the long run.

What is a Social Media Influencer?

Image result for alodia gosiengfiao vlogger

What is an influencer? 

It is a person who can influence people to buy something thru his/her knowledge, videos, experience, and designation. Influencers are normally focused with 1 or 2 Niche and it is very rare for them to transition to different Niches.

What is a Social Media Influencers? 

They are the people who are able to grow a huge number of followers thru Social Media. They were able to build a reputation from their knowledge and expertise on a particular topic. They create their own posts regularly and interact with their followers.

What is Influencer Marketing?

Influencer Marketing is the process of endorsing a brand, business, website, service, and a place thru Social Media Influencers. Depending on the type of Influencers, it is far cheaper than Television Ads. All of the Social Media Sites have Millions of people signed up which means they can have thousands or even million impressions for each post. It is also easier to share and tag someone with Social Media Advertisement.

Types of Influencers

  1. Celebrities
  2. CEOs, Businessmen, Millionaires,
  3. Bloggers and Content Creators
  4. Micro Influencers

Celebrities

Image result for celebrity social media page

It is easier for celebrities to use their influence thru social media because they are already famous and a lot of people already know them. There are Pros and Cons with Celebrity Influencers. 
Pros – They will be able to get millions of impressions with endorsements.
Cons– They may lack credibility with a product’s target audience

CEOs, Businessmen and Millionaires

They are the most respected and reputable social media influencers because of their achievements and experience. They are popular because ordinary individuals like us wish that someday we’ll be as successful and rich as they are. Their audiences always wait for their posts, Motivational, sales, business or marketing tips, we all wait for it hoping that we might learn from their experience and enforce it with our knowledge.

Bloggers and Content Creators

man taking photo of hot air balloons

blogging has been associated with influencer marketing for years already. There are hundreds or even thousands of influential blogs. Once a product or a brand is mentioned positively in a blog, it can lead to blogger’s supporters, positive reviews and sales.

Bloggers also focus with 1 or 2 Niches. They can max it to 3 or 4 Topics depending on the relativity of the Niches. Many bloggers have already build a huge number of followers. Most of the popular Niches are personal development, finance, health, fashion, travel, food, music, business, sports, and esports.

When a blogger writes something about recommending your products, then you can participate in guest posting. If you can grab a guest posting spot on a large blog, then you have the authority to control the blog, you can control the content and you can add a link to your site in your author bio.

There are blogs that are very influential, you can buy a sponsored post on their site. This will allow you to post or let the blogger post a content about your business or brand. This is different from mentions which are normally just a glimpse of your brand/product. This sponsored post is a reserve spot brands and business and have a full control about the content.

Blogging is not the only popular content on the internet. Another popular type of content is video. Content creators do not post videos on their website, they post their videos on Youtube because content creators can monetize from Youtube.

Micro Influencers

They are normal people who have been known for their knowledge of some niches. They were able to gain 1,000 to 100,000 followers by only posting and focusing with 1 or 2 Niche. It is not just the number of followers that dictates their influence but the relationship and engagement of the micro influencers with their followers.

Small business loves to team up with Micro influencers because they are cheap and approachable. They are easy to negotiate because Micro influencers handle their accounts themselves. Micro Influencers are normally location based. They are popular with 1 or 2 Niches But mostly their followers are within their city or country.

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Things you need to avoid to be successful

For us to be successful we need to have a path that we need to follow. We also need to set boundaries for roads we should not take.

  • Hold grudges
man sitting on sofa against wall

Elon Musk is cited saying, “Life is too short for long-haul hard feelings”. While it’s difficult to relinquish something that once contrarily affected your life, the more you turn it over in your psyche, the more vitality it takes from what’s extremely vital.

You’ll see that fruitful individuals like Oprah and Bill Gates,  in general, take the more ethical route on most issues throughout everyday life. In pretty much every meeting or explanation, they’re putting forth a thoughtful expression of exhortation or a positive prod for inspiration. Feelings of spite are the only antagonism, so the sooner you freed yourself of them, the better your point of view will be.

“Powerless individuals exact retribution. Solid individuals pardon. Astute individuals overlook.” – Albert Einstein.

  • Think small
Image result for negativity

When Richard Branson and his better half found their trip to Puerto Rico had been dropped, they apparently didn’t have an excessive number of alternatives. While the other stranded travelers were griping, Branson booked a little plane and sold each seat for $39 to his kindred travelers to pay for the rental.

Planning for an impressive future is just what effective business people do. While every other person is scrabbling to offer a lower cost or a marginally preferred administration over the rest, huge masterminds are centered around making altogether new things that can change the world.

Figuring out how to have a similar outlook as a superstar business visionary doesn’t work out easily for the vast majority of us, however, you can prepare your cerebrum to realize totally new possibilities. Steve Jobs prodded his imaginative reasoning by jumping into a wide range of disconnected subjects, just to develop years after the fact with a creative thought. “Inventiveness is simply associating things,” he’d state.

  • Whine and accuse others
Image result for office argument

Profoundly effective individuals will in general trust that they are hundred percent responsible for their lives and griping just debilitates their capacity and self-esteem. They save no time for griping about what turned out badly or accusing others.

Tony Robbins once stated, “Pioneers invest 5% of their energy in the issue and 95% of their time on the arrangement. Get over it and smash it”.

There’s likewise a really decent logical motivation behind why you should simply, “get over it and pulverize it”. As indicated by The Huffington Post, grumbling really revamps your cerebrum to see everything contrarily and furthermore expands the pressure hormone cortisol. As you probably are aware, a push is just a snag and can actually harm your wellbeing.

So scrap habitual pettiness and the protestations to clear a path for less pressure and a splendid demeanor. Life will never go as you expect and all the better you can do is take advantage of the hand you’re managed.

  • Stay in your comfort zone
brown dog lying on beige mat

Here’s a timeless statement from Eleanor Roosevelt, “It takes as much vitality to wish as it does to design.”

With constantly and vitality you’ve spent envisioning about what you could achieve, you most likely could’ve used to really achieve them at this point. The truth of the matter is, remaining inside what you’re as of now alright with is an incredible method to keep everything precisely the equivalent. Now that is simply exhausting.

Very effective individuals like our most loved Elon Musk are continually ready to bet everything, once in a while gambling everything to get to the following level. Tesla or SpaceX could never have been made whether Musk had halted to figure, “I shouldn’t do this since I’m not a specialist on electric vehicles or reusable rockets yet.”

So figure out how to leave your usual range of familiarity. Go up against new difficulties, look for new encounters, and effectively take part in uneasy situations that can conceivably result in enormous results.

How to start a business with zero investment?

How to start a business with zero investment?

There are so many ways to make money from home. You can do affiliate marketing, virtual assistance, blogging, freelancing, etc. For me, I can say that the best way to make money is thru Reselling. There are different ways to do reselling. Once you mastered it. You will find yourself earning thousands of dollars every month.

Reselling is very easy. I created a step by step procedure on how to do it since I have already mastered it. I’ve been doing reselling for a decade already. I even quit my job since I am making more money with reselling and take note, I have no investment and I make money with zero capital.

Image result for empty wallet

But how do we sell something if we are only at home? That’s a great question. We will use the power of Social Media.

Here are the step-by-step instructions on how to do it.

  1. Stick to your Passion – your products represent you. You will be the main influencer of your own products. Hmm? Confusing? Here’s How to figure out what your products should be. For example, You love Basketball. Most of your social media posts are about your basketball games, NBA updates, your new sneakers, etc. Then your products should be basketball related like Basketball jerseys, shoes, sports apparel, protein shakes, stamina boosting supplements, etc. Or Let’s say that you are into Fashion. You love to be beautiful and gorgeous all the time like your social media posts. Then your products should be make-ups, lipstick, sandals, shoes, clothes, dress, beauty soap, vitamins, whitening lotion. etc.

Now that you have already figured out what your products should be. Let’s now go ahead and figure out how to find your products. Take note, our main goal is to start a business with zero capital.

2. Find an established business that sells your products – Find stores that sell the products that you have selected. Google Map can help you find stores near you. Google map also have basic information of the stores that you will find like address, contact details, store-hours, email address, website, social media page, and pictures. Find a small business or a start-up business because

Image result for basketball jersey store on google map

Once that you have listed all the stores that sell the products that you have selected then your negotiation skills will do the rest. I highly suggest that you do these next steps because I already made thousands of dollars by doing it. I was able to make money for my self and I was also able to help small businesses.

3. Negotiate – Ask the owner for the lowest price they can offer for the products that you have selected. If you think the discount will not be enough for your effort then you need to be straightforward. Inform the owner that you would like to resell their products. You will help them increase their sales and they will help you get your commission. Once you have agreed with the pricing then you already have a business.

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4. Start taking pictures –  take pictures of the products you have selected. Make sure that you have the best camera angles and positions. Make sure to take at least 5 pictures per product.

Image result for taking picture of sneakers in store

5. Be the influencer of your own product – create a video review for the product that you are selling. Promote the benefits and highlight all the positivity your customers could get if they will avail the product.

Image result for product video review

5. Create a Social Media Business Page – post all of your pictures and videos on your Social Media Business Page. Add caption and details for each product. To target specific customers you can check that here at New Generation of Shopping. You can leave the price blank so that people will be curious and competition cannot easily go down your price.

Image result for facebook sports apparel business page

6. Delivery – Depending on your negotiation with the business owners, you can direct your customers to the store giving them codes to use so you know how much your total sales is. You can also send the products thru cargo shipping and charge it cash on delivery. You can also have a payment first policy and ask payment thru Paypal, money remittance, etc. and once you receive the money you can pay the owner of the business so you can get the product and have it shipped to your buyer.

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Those are the 6 easy steps in reselling. These may apply to all the products you have in mind. Whether it’s a car business and real estates, For more business tips please like the post, leave a comment, share it with your friends and make sure to hit that follow button to get more updates with our new articles.

How to be a successful businessman

man wearing watch with black suit

For a poor man, a rich man is lucky. For a rich man, a poor man is lazy. Yet, both shares one key thing in common, “LIFE”

We all know there is no elevator to success. There is no fire button to become a millionaire and no time-machine to go to the rich you. We all need to go thru the process. Employment will not let you become a millionaire, not unless you are one of the boards of directors. Even a managerial position will not let you earn a million within 5 years or more.

The fastest way to become a millionaire is to become a businessman. 2018-2019 is the year where you can start your own business without investing any capital. It is the time where all you need to invest is time, effort and patience. You need to be wise in selecting the right business. Once you find the right business for you then reinforce yourself with the tips below.

  1. Face reality, there is no work-life-balance! There is only work-life-choices. Everything has a consequence. If your earnings will still be more than five million even if you’ll not work within 5 years then that’s the time you can have an excuse.
  2. Eagles fly alone Successful businessman are dedicated to learning and to open opportunities. You don’t see them at the mall, concerts or parties.
  3. It’s bloody hard, failure is always a part of a success if you find obstacles and challenges during the process then you are on the right path. All you need to do is be strong and don’t force anything to happen. If you did not get it, then let it be. Find another way but make sure that the goal will never change.
  4. Burn your ships stay focus with one goal. Don’t let other opportunities take your attention. One of the biggest mistakes businessmen do is invest with too many businesses without maximizing the full potential of their main business.
  5. You can accomplish anything with sacrifice. We all know that the more time and effort we give to a business, the greater the reward we get.
  6. Don’t let your emotion kill you! Everyone will criticize you as you start your business. Everyone will not appreciate your effort. Even your family members will not believe nor appreciate your own product but you have to be strong. Prove everyone that they are wrong.
  7. Dress to kill Always dress up and show up. Whether it’s a small meeting or a small business presentation, always present the best you. Never cancel an appointment just because you’re lazy.
  8. Be selfish! life is a battle of survival. You don’t need to please anyone.
  9. Don’t read about taking actions! do it!
  10. Make yourself accountable If you feel that your boat is sinking then you need to save your ship. No one will help you only but you!
  11. You don’t have to be an alpha male Most high-performance businessmen today fall on the second end of the spectrum.
  12. Do whatever it takes! Focus and be the definition of success.
  13. Develop a system management and planning will be your main tool. Invest some of your time creating the best strategy and make it better every month.
  14. Find something you can’t live without You know you will never be called a king without a queen. 😉
  15. Be wise and careful about the mentor you pick Your mentor must have already obtained the level of success you wish to acquire. If they haven’t, you’re wasting your time.
  16. Stop seeking constant approval from others Make your own boss. You are the President and CEO of your own self. Never let anyone tell you what to do.
  17. Time matters more than money Time is very important. Whatever your age is, it’s never too late to be successful.
  18. Be a strong leader and a good listener Be the best leader you could possibly be, never let your emotions bring you down. Listen for at least 15-30 minutes to your employees. They do the job so they know how to make it better.
  19. Build your team You might be the sole owner and investor of your business but everyone needs a team. Successful companies like Microsoft, Apple, Coca-Cola, etc. have a team. What made them successful is the cooperation they have.
  20. Perfection is paralysis Don’t waste time on things you cannot change. Don’t be trapped focusing on minimizing your cost. Economical change happens, focus on your sales and marketing strategy.
  21. Never underestimate how wrong you can be Never let small problems hang for days or weeks. Resolve it within an hour or a day. Small problems can be a parasite that will destroy your business little by little.
  22. Kiss a lot of frogs Love all your problems, they make you stronger. Love all your employees, they are your number one fan and they represent you and your business. If they are well treated and paid they perform at their best.
  23. Double your effort when times are difficult Tough times don’t last, businessmen do. Every time you experience difficulty it only means you need to double your effort.
  24. Pay yourself and your employees first Respect yourself and your employees pay them first before you invest to something else. Or both of your investments will fall down.
  25. Know how to negotiate Respect the gentleman on the other side of the table. He’s not as stupid as you may believe, and you’re not as clever as you think.
  26. All ideas are worthless until put into action You miss 100% of the chance you do not take.
  27. Always investigate people before you go into business with them Do a background check, Review their credentials, business permits, legalities, etc. Your employees future rely on you.
  28. Establish a client credit having a credit line is like having a zero investment because you only pay once you’re also paid by your consumer.
  29. Don’t worry about the money focus with the deal All companies or businesses grows after some time. It doesn’t matter if you have a small deal, it will grow eventually.
  30. Success in selling is smiling and dialing Successful deals only happens with the right conversation and smiles. Practice yourself in front of the mirror every morning before having a meeting.
  31. The market decides how much your business is worth Your competition will bring you down once they are cheaper. It doesn’t matter if you are the pioneer as long as the products have the same functions. So make sure you stand out so you can declare your price.
  32. Start today! Now or Never!

For more business tips, please like the post, leave a comment, share it with your friends and make sure to hit that follow button to get more updates with our new articles.

New Generation of Shopping

woman using phone

Holidays are the best season for shopping. Sales, Promos, and Discounts are everywhere. The competition is heavy especially if you have a product that is very similar with other merchants You have to look for shoppers who are “mobile-driven and social media influenced“. This holiday will be the best season since 2005, with 85% of the consumers says they’ll be spending more than the amount they spent the previous years.

Small business owners need to think of multichannel to maximize their sales capabilities. 75% of internet users shop online. Online shoppers are very wise. They will check reviews, images, specifications, delivery time and lifespan of the product before they purchase an item. They will also compare products from different stores like Lazada, Shopee, Shopify, Amazon, Alibaba, etc. So as a retailer you have to make sure that you know the trends and pricing of your competition.

Another way to attract customers is to offer a website link to your website so you can support your product with the complete specifications, details, demo, video, and pictures. You can create your own website that should also be mobile friendly. You also need to make sure that the cash-on-delivery option is available.

Social shopping is one of the best sales and marketing tools. It opens a lot of possibilities and options. You can target specific customers and locations. With Facebook, you can target specific people by joining Facebook groups. You also need to be aware of group’s rules and regulation, though you can target specific people there are rules in some group in which selling is not allowed. So make sure that your posts will be something that will lure your audience to your website.

With Twitter, You need to make sure that you use the most effective and relevant hashtags. Twitter is very link-friendly so you can add the link of your website with all your posts. To support your posts and make it eye-catching, add the best picture of your products and of course don’t forget the most important tool, “the hashtags”.

Instagram is not link-friendly. You can’t add links to your posts because they will be useless as they are not clickable. You can add your website link to your Instagram bio. It is the only space where the link functions so make sure that your posts are very engaging and luring the audience to click your bio and the link.

There are courier companies who offer cash-on-delivery options so you can maximize your sales. Imagine how easy it is to sell online. No more hassle for adding an employee, no more store-rentals, no more utility bills, no more extra taxes, and bills.

You can relax and make money while on a vacation. Everything is a click away and next thing you know, your customer receives your items and the payments have been deposited to your account.

This is the New Generation of shopping and for more tips and tricks to maximize your sales and marketing strategy. Please like the post, leave a comment, share it with your friends and make sure to hit that follow button to get updated with our new articles.

 

How to measure ROI from Social Media Marketing

What is Social Media ROI?

ROI stands for “return on investment.” What that means for your social media strategy depends on your organization’s objectives (brand awareness, revenue, customer satisfaction, etc.). But, generally speaking, social media ROI is the sum of all social media actions that create value. After all the time, money, and resources put in—what’s the return?

If you were measuring ROI by revenue, for example, a simple formula to do that looks like this:
Revenue/investment (people hours, ad budget, etc.) X 100 = social media ROI (as a percentage)
So, if you made $1,000 in revenue from social media on a $500 investment, your profit is $500 (remember: profit = revenue – investment). And then your calculation would be: $500 profit / $500 investment X 100 = 100% return on your investment.

But that’s not a catch-all formula for proving social ROI. Again, there isn’t one definition (here are a few more common social ROI formulas).

Not every organization will be able to attribute revenue directly to social media. Nor should they. Value isn’t always measured in dollars and cents. Tethering ROI to such a strict definition prevents you from identifying other ways an investment might be paying off.

If your goal is to drive brand awareness, you would measure success against metrics such as audience reach and engagement, not profit.

If you’re not sure what to measure, ask yourself what kinds of things your target audience did after exposure to your campaign. Did these actions align with your goals? Where did they fall short? How can they be improved for next time?

If you need another way to consider your social media ROI, think about the ratio between gain and cost, which includes things such as:

•Labor
•Training
•Development
•Social media technology
•Agencies and consultants
•Social media advertising budget
•Business overhead

To calculate the value of certain actions (purchases, page views, downloads, sign-ups, etc.) look to analytics to determine which ones came from social media. This helps you define your social media ROI and prove the value to your organization.

Why you need to prove ROI

Talk is cheap. Sure, you could tell your stakeholders or clients about the value of social and why they must invest in it—but nothing will convince them more than data.

When there are measurable and specific outcomes, people take notice.

Measuring social media ROI is important for many reasons, including, but not limited to:

Can change the perception of social within your organization
Shows the potential impact social can have across the business (not just marketing)
Shows you where your efforts and resources are being used most effectively
…And when they’re being wasted, so you can shift tactics as needed
Helps you better understand your audience (what they care about, what they respond to, etc.)

How to measure social media ROI

While it’s great to set social media goals and act on them, your job isn’t done until you’ve proven the value of your efforts.

Social media spending in the United States alone is expected to hit $17.34 billion in 2019. Still, only a fraction of marketers say they are able to prove its value.

To do it yourself, you need to follow three simple steps.

Step 1: Have clear objectives

Brand awareness created by social media (shares, likes, followers etc.) is valuable, but not always enough.

According to Altimeter, only 34 percent of organizations feel that their social strategy is connected to business outcomes. To show value, you need to set social media objectives that are aligned with business and departmental goals.

Your social media objectives could be based on:

Business conversions (such as customer acquisition or lead generation)
Brand awareness or perception
Customer experience
Security and risk mitigation

Step 2: Set smart goals

Your objectives represent what social media will help your organization achieve. Once those are established you need to set goals, which represent how and when you’re going to achieve it.

Here are a few simple examples:

Objective:

  • Business Conversion: Provide our sales team with high-quality leads through social media
  • Brand Awareness: increase awareness of our new product before it launches and takes attention away from our competitors
  • Customer Experience: Turn our customers into loyal brand advocates by improving customer service.
  • Security and Risk Mitigation: Protect our customer and organization from threats on social media

Goal:

  • Drive 30 email sign-ups per month
  • Boost our social share of voice by 10 percent by end of year
  • Reduce average response time on social media to 1 hour
  • Increate detection speed of potential social media PR increase by 20 percent by end of the year

For example, rather than saying that you want to improve customer service on social media, set a number and a deadline. So, for example: ‘We will speed up our first response time by 10 minutes by the end of the year.’

If your objective is to grow conversions, a good goal might be a specific number of leads you want to drive via social for the quarter.

Another example of a business conversion goal would be increasing landing page conversions by 10 percent. You would measure this by tracking the conversion rate of people who land on the page from social channels.

Whatever the goal, be sure to measure past performance to establish benchmarks. And then set targets for improvement.

Step 3: Track the right performance metrics
You need social media metrics to determine whether you’re achieving objectives and meeting your goals.

So-called “vanity” metrics—such as likes, comments, and shares—get a bad rap, but they have value. Use them to gauge the overall health of your social presence, measure yourself against competitors, and determine what content is resonating with your audience. They should only be considered “vanity” metrics if they don’t align with your business objectives.

Other metrics you could track to prove ROI include:

  • Reach
  • Audience engagement
  • Site traffic
  • Leads generated
  • Sign-ups and conversions
  • Revenue generated

When deciding what metrics to use, ask yourself:

  1. Does it align with my objectives?
  2. Does it help me make decisions (what to do more of, what to do less of, etc.)?
  3. Do I have the capacity to measure it effectively?

Step 4: Know how much you’re spending on social media

You need to be clear about the scope of your investment in social media if you hope to determine whether you’re getting a good return. There are four key things you need to measure you return against.

‹Cost of tools and platforms

Most networks are free to use, but do you pay for a premium version of a social media management platform? If you’re measuring the ROI of a campaign that only lasts half a month, for example, you’ll need to take the monthly cost of the tool and divide it by two when doing your calculations.

Budget allocated to social ad spends

This is the easiest thing to track as the cost of each boosted Facebook post or Instagram carousel ad will be recorded in the platform’s ad dashboard. If you’re running ads across multiple networks, you can use a tool like Hootsuite Ads to manage each campaign and measure ROI from a single platform.

Content creation

How much did it cost to produce the materials you shared on social during a specific campaign? Did you have in-house writers create blog posts? How much does the writer make an hour? How many hours did it take to produce that blog post? Make sure you also account for any meetings—or portions of meetings—that went into the ideation and creation of the content.

Time spent by employees responsible for social media

How much time does your team spend on social media? From meetings to creating and promoting content to running ads—add it all up. You can do this for a specific timeframe to determine the ROI of a campaign, or calculate how much time your business spends on social media every month or year.

Once you’ve added up all the above, you can measure it against the goals and metrics you committed to in steps two and three.

So, if you’re using social media to drive website traffic—to support a business objective of increasing brand awareness, for example—you can determine the cost of each visit with a simple formula:

“Profit” (in this case website visits via social) / total investment (people hours, ad budget, etc.) X 100 = ROI (as a percentage)

Step by step instructions to Make Passive Income Online Without Investing

What is Passive Income?

Automated revenue is income gotten from an investment property, constrained organization, Online business or different ventures in which a man isn’t effectively included

In basic words, automated revenue is something that places cash in your pocket regardless of whether we quit working or work for a base time span.

Who wouldn’t prefer to carry on with an actual existence like that?

Simply Travel the world with a PC in your grasp, fundamentally “A workstation Lifestyle” where you have only 4 hrs Work Weeks (This book and rich father poor father are my motivation)

In any case, Building an easy revenue stream takes a considerable measure of work forthright and furthermore some upkeep en route. It resembles a tree that we are developing, we need to initially plant a seed and water it consistently to have its natural product later on.

It could likewise give us a chance to leave our place of employment by paying us considerably more than our occupations would ever pay. I, for the most part, prescribe to every one of my companions who have a have an occupation and work 9-5 to begin a side hustle which could enable them to make diverse pay streams and they won’t depend just on their business to pay them.

Make diverse salary streams to be rich was made reference to is the book Rich father poor father which was the principal money related book I at any point read and from that point onward, I have been centered around doing only that.

An ever-increasing number of individuals are currently understanding the estimation of easy revenue and have begun to work for it, even the children of 16 years old have begun to do this so what are you sitting tight for?

1. Affiliate Marketing

Subsidiary Marketing is fundamentally offering another person’s item for a commission.

That commission could extend somewhere in the range of 5% as far as possible up to 75% per item you offer. At that point there comes the month to month membership subsidiary item which is really the gold mine.

On the off chance that you figure out how to get somebody on a month to month or yearly enrollment program you will get a commission each time the individual restores their membership, that could be each month or consistently.

Most well-known partner advertising commercial center is Amazon member.

Best element about this program is that if the individual comes to Amazon through your connection and didn’t purchase your suggested item however purchased something different inside multi-day you will get the commission of that item.

Or then again even better if the individual purchased your prescribed item and furthermore added 5 different things to the aggregate you will get a commission on all the item the individual purchased in multi-day.

The main drawback of Amazon subsidiary is their bonus rate is low it ranges from 5% to 15% which isn’t the best.

Another extremely famous offshoot commercial center is Clickbank. They just manage advanced items like eBooks, Video courses and so on however their bonus rate is stunning, we could acquire from half as far as possible up to 75% which is a hellfire parcel.

Be that as it may, at last, everything comes down to picking the correct item and doing some examination. Not every one of the items you advance will offer.

2. Begin/Buy a Blog

Blogging is a standout amongst other wellsprings of easy revenue and it can possibly make a great many dollars on the web.

You can truly begin a blog on anything until the point when it has a crowd of people yet in the event that you need your blog to profit I have recorded 7 most productive blog specialties which can possibly make a great many dollars on the web.

There are 2 choices, you can either begin a blog sans preparation or purchase a blog and begin to chip away at it.

Beginning a blog without any preparation is a simple assignment all you require is a Domain name, Hosting and WordPress, that is it now you can begin composing blog entries different things you would require is a subject and modules you can begin with a free topic in the event that you need yet purchasing an exceptional one will dependably prove to be useful.

A large portion of the modules additionally has a free form which limits you to its maximum capacity yet trust me you can work admirably with free ones. I for one utilize just 3 paid module which came to me as a package when I purchased the X topic and after that, I cherished the modules and chose to pay the engineers for making astonishing modules.

Beginning a blog would cost you around 60$ – 70$ including the area name 10$ which is accommodated free in the event that you get facilitating with Bluehost only for 3.75$/Month and some extra charges in the event that you chose to purchase a topic.

Whereas purchasing a blog can be somewhat costly in light of the fact that it’s as of now been set up and it has articles composed on it.

You can purchase/offer web journals at Filippa. It is a bartering-based site where on the off chance that you like a specific space you should offer on it or you can likewise straightforwardly get it with the venders’ ideal cost. In the wake of getting you should utilize your own facilitating and keep on developing the blog.

So I would propose you to begin your own blog starting with no outside help as it will be a decent ordeal and considerably less costly than buying one.

3. Begin a YouTube Channel

YouTube has made a huge number, Last year a gamer made it to the best by acquiring 16M$ in 2017 pursued by 2 more amusements.

Same as the blog you can begin a youtube channel on anything you like however to profit you have to target something semi-expansive, similar to Comedy is exceptionally wide yet comes up short is semi-wide you should figure something semi-wide to get a considerable measure of perspectives.

There are 2 different ways you could profit with youtube. one is with advertisements and another is with member promoting or offering own items.

To profit with advertisements you require a great deal of perspectives and it likewise relies on the specialty which you are in and different other factor on the off chance that you utilize the Adsense program given by Google themselves. Adsense pays you a couple of pennies or dollars each time somebody taps on any promotion appeared on your recordings and furthermore pays you by impression i.e. you would get 1$ for each 1000 or so sees alongside the advertisement click cash.

In the event that you would prefer not to utilize Google Adsense to adapt you youtube recordings you could likewise utilize supported advertisements where you would get paid from an organization to advance their items in your recordings. Doing supported promotions will get you a Fix sum paid yet in the event that you utilize Adsense you will keep on making cash as long as your recordings are getting sees.

You can likewise profit with partner advertising with the assistance of youtube recordings. Simply make a survey video about an item and connection the correct item into the portrayal with your partner interface and on the off chance that somebody purchases the item through your connection you will get the commission.

I have been making curated entertaining youtube recordings and have a made more than 30 recordings up until this point. Those recordings have been adapted with adsense and they acquire nearly 1M join sees every month and somewhere close to 700$-1000$.

4. Digital books

Digital books are a stunning wellspring of easy revenue. You simply need to compose the book once and offer it again and again and profit.

Yet, numerous individuals make it confused by believing that you must be a specialist to compose a book.

The main thing you have to compose a book is an expertise regardless of on the off chance that you are not the best at it but rather have at least attempted it and know the nuts and bolts of how it’s done.

There are numerous individuals on this planet who haven’t ever attempted it yet you have. You simply need to scribble down a couple of focuses on how it’s done and expand on it and make it a 10-20 page Ebook and offer it for 2.99$ on Amazon encourage.

Amazon takes 35% of your income if your books cost is underneath 2.99 and takes 70% on the off chance that you cost it at anything over that.

You could even List your book at Clickbank Marketplace for a half 60% commission rate and let the members make deals for you as opposed to positioning for pursuit terms on amazon ignite.

5. Make an Online Course

Like composing a digital book making an online course isn’t that difficult. You simply need to know something that others need to know regardless of whether its essential.

An ever-increasing number of individuals are getting pulled in to recordings since it is significantly less demanding to watch than to peruse, and in view of that the majority of the video courses are of considerably higher incentive than the digital books so you could truly rake in huge profits with offering your item.

Numerous individuals would believe that you need to demonstrate your face in the recordings however it’s not the case each time particularly if you are making something identified with PC.

I have by and by paid 99$ in 2013 to learn google adsense and in the entire course the individual never demonstrated their face. I can’t review the name of the individual and the course either, however, all there was a screen recording of his PC and a voice over clarifying what he is doing.

You could essentially do only that there are a lot of individuals who need to learn Photoshop, After Effects and numerous different things, you know the fundamentals you can make a video course and pitch it to the general population.

You can likewise list your course at Clickbank and let the associates take the necessary steps of offering for you. Be that as it may, for the associates to pick your course over the others it needs 2 things great esteem and furthermore high commission rate.

6. Offer Your Photos

On the off chance that you are an expert picture taker or even possesses an expert camera you can practically take in substantial income by offering your photographs.

Stock photo sites like Shutterstock and Getty pictures require an ever-increasing number of good quality photos added to their gathering and they pay you around 30% to 40% of whatever your pictures make.

This is a decent automated revenue stream on the grounds that simply like different streams you just need to tap the photos once and after that send it to these organizations and they will offer it for you however just if it’s sufficient.

You can likewise click some decent stock pictures with your telephone as the majority of the most recent advanced cells are furnished with top of the line tech a cell phone can deal with making it a wonderful route for you to profit.

However, before clicking pictures you have to do look into on what kinds of pictures are really offering and snap in like manner. The greater part of the stock pictures are purchased by organizations so remembering that Start clicking.

7. Patreon

Patreon is simply astounding. In the event that you are a maker and have a group of people who values your work, you need Patreon.

Patreon is a membership-based site where your supporters can pay you to get additional from you on a month to month premise.

You can put anything on the offer like your specialty piece, up and coming music, recordings on the best way to draw, behind the scene whatever you may like or your gathering of people need.

In spite of the fact that it’s not totally automated revenue but rather you are getting paid for what you want to do, which is the best thing ever in this world.

8. Sell Instagram Shoutouts
Instagram is getting into the trend, more and more people are getting onto Instagram.

Which is the best time to leverage Instagram and make good money? Businesses often look out for influencers who have a decent following and pay them to promote their brand.

Although this is not a completely passive income stream it could really get you a lot more than just money like free stays in 5 stars hotels or a special discount on Flight bookings and many other things in return for a shoutout.

Building up an Instagram following does takes time if not some money for shoutouts. But once you understand the algorithm of Instagram you can quickly scale to 100K or even a Million.

 

 

What is a sales funnel?

person showing black coffee grinder

The definition of the sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead costumers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model. One common sales process is divided into seven phases including:
•Awareness Phase – in which prospects become aware of the existence of a solution
•Interest Phase – in which prospects demonstrate an interest in a product by conduction product research.
Decision Phase – in which a final decision is reached and negotiation begins.
Purchase Phase – the prospective customer will finally make a purchase and will provide you a sales.
Referal Phase – in which a customer will refer you to their friends, family or anyone that will be looking for the same product that you are offering.

The Most Essential Homebuyer Tips

1. Get a Home Inspection
Get a home inspection to evaluate the safety, overall condition of your new home.
91.4% Say this is a very important tip | 0.54% Don’t recommend this tip
2. Get Preapproved for a loan
    Before you start house hunting, get preapproved for a mortgage loan.
89% Say this is a very important tip | 0.78% Don’t recommend this tip
3. Communicate Through Your Agent
When you want to ask or tell the seller something, always go through your real estate agent.
     89% Say this is a very important tip | 0.27% Don’t recommend this tip
4. Put the Deal Into Writing
    Get the seller to put every component of the deal and any verbal agreement into writing.
87.5% Say this is a very important tip | 0.83% Don’t recommend this tip
5. Include Contingencies with Offer
    Include important contingencies, such as financing and property inspections with your offer.
83% Say this is a very important tip | 0.78% Don’t recommend this tip
6. Develop a Wish List
    Come up with a realistic wish list. Find out what you can afford in terms of house size, neighborhood, and amenities.
82.4% Say this is a very important tip | 0.27% Don’t recommend this tip
7. Know Your Local Market
    Know as much about the local market as you can. Use your agent’s knowledge to learn about the selling price of comparable homes and the strength of the local real estate market
75.6% Say this is a very important tip | 1.7% Don’t recommend this tip
8. Prioritize!
    Decide what’s most important to you before the negotiation so you know what parts of your offer you’re most comfortable giving up.
68.5% Say this is a very important tip | 1.11% Don’t recommend this tip
9. Look Into Government Programs
    Look into programs for first-time homebuyers. See if you qualify for the lower interest rates, low down payment options and down payment assistance programs some banks and governmental organizations offer first-time homebuyers.
57.7% Say this is a very important tip | 1.36% Don’t recommend this tip
10. Research Real Estate Agents
Don’t just work with the first real estate agent you come across. Do your homework and find one you’re comfortable with.
54.7% Say this is a very important tip | 7.61% Don’t recommend this tip
11. Keep Other Houses in Mind
When you begin negotiating on a specific property, know of other houses you’d be interested in buying. You don’t want to be so desperate to buy a certain house that you give in to whatever the seller wants.
43.9% Say this is a very important tip | 5.8% Don’t recommend this tip
12. Be Smart With Your Contingencies
    Avoid including unnecessary contingencies in your offer. Doing so will make it less attractive
40.6% Say this is a very important tip | 9% Don’t recommend this tip
13. Keep Negotiation Short
Avoid long, drawn-out negotiations, which can negatively affect the chances of your offer being accepted.
39.8% Say this is a very important tip | 4.8% Don’t recommend this tip
14. Shop around for Mortgages
Shop around for at least several mortgage quotes before choosing one.
37.9% Say this is a very important tip | 4.7% Don’t recommend this tip
15. Ask for more than you want
Ask for more than you want during negotiations, without asking too much. You can “give in” t the seller without actually giving up the things you want.
32.1% Say this is a very important tip | 10.1% Don’t recommend this tip
16. Scope out Neighborhoods, Neighbor
    Talk to neighbors to get the inside scoop on what it’s like to live in the neighborhood of homes you are interested in. While doing so, gauge if you would like to live next to these people for the foreseeable future. Bad neighbors can affect your property’s value.
31.9% Say this is a very important tip | 7.1% Don’t recommend this tip
17. Connect With the Sellers
    Establish a connection with the sellers. You may be able to get a better deal if the sellers see you as a person, not just an opportunity.
24.9% Say this is a very important tip | 27.5% Don’t recommend this tip

Why do you need to hire a virtual assistant?

Why do you need to hire a virtual assistant?

Most small business owners and entrepreneurs have considered the question of whether or not to hire additional help. Whether you are just starting out, looking to expand, or simply need to become more organized and efficient, the need to delegate common administrative tasks is a typical problem.

Knowing you need help is the easy part, but making the decision of how to get that help is a little more daunting. Is it better to hire in-house or do you need a Virtual Assistant? Is a VA cost effective? What are the real benefits to the business and the user if you hire a Virtual Assistant?

We’ve honed in 5 important reasons you should hire a Virtual Assistant and the positive impact it will have on your business and your work-life balance

1. Using a Virtual Assistant Actually Saves You Money

Your time is valuable, and we mean that literally. For example, if you make $100 per hour and you are using your own time to take care of small repetitive tasks instead of paying someone else $25 an hour to do them, you are losing money.

Your time should be spent on the important work that moves your business forward and can’t be done by anyone else. The average salary for a personal assistant is $39K per year, but using a Virtual Assistant service is only around $4 to $16K per year which is a substantial savings! And, once you have offloaded those time-consuming tasks to your VA, the potential increase in productivity and sales can have a meaningful impact on your business and budget.

2. Using A Virtual Assistant Saves You Time

You only have so many hours in a day, are you spending them on the most productive tasks, or is your time eaten up by endless emails and scheduling?
The Harvard Business Review did a 3-year study that shows delegating repetitive, less productive tasks can save up to one-fifth of your productive time per day. That makes it a saving of one full working day in a week. What would you do with an extra day each week?
You could use that time making more sales or connecting with more people. Or maybe you could bring more balance to your schedule by having time for personal priorities like going to the gym or spending time with family and friends. Delegating the small stuff allows you to choose the best use of your precious time.

3. A Virtual Assistant is Less Hassle Than Hiring In-House

There are times when you need to hire someone to work in your office. But if you don’t need physical tasks done like changing the toner in the printer, or signing for the UPS delivery, going with a Virtual Assistant may be the easier choice.
 

Often, finding the right person involves a tedious cycle of recruiting, hiring, training, and firing which you repeat until you get the right fit. This is extremely costly both time and money wise and can have a negative impact on your office culture and your clientele.

With a Virtual Assistant you are free from the worries of payroll costs or offering benefits, and there’s no need for office space or equipment. Using a Virtual Assistant service gives you all the benefits of the help you need without the hassles you don’t.

4. You Can Use a Virtual Assistant As Needed

Many small businesses and entrepreneurs don’t have enough tasks to keep a full-time employee busy. Others might need more help during busier times of the year, but then little or no help during the slower months. Some may only need help for the duration of a specific project.

So, why pay someone a salary to work 40 hours a week if you only need them some of the time? With a Virtual Assistant service you have the option to use time with them for a couple of hours per week, or several hours per day. And, you can adjust the amount as your business needs change.
Having the flexibility to customize the amount you use your Assistant at any point ensures you are only paying for what you need.

5. Having A Virtual Assistant Increases Your Productivity and Helps Avoid Burn Out

When you run a small business you wear a lot of different hats, and being responsible for such a wide variety of tasks can leave you feeling stretched too thin. If you often end the day feeling like you got very little accomplished even though you are exhausted, it’s likely your productivity is being bogged down by too many small tasks.
What if there was a way to skip the tedious and time consuming part, and just make the important decisions?
For example, if you need to take a trip for a business conference, having a Virtual Assistant do all the searching for the best flight and hotel options (and book them for you) leaves you free to focus on preparing for the conference and the connections you’ll want to make there.
Or if you needed research done for a blog article, having your Assistant find you the most relevant and current information means you don’t get distracted or waste time with anything you can’t use.

Having someone else to do the small initial steps of larger tasks allows you to focus on the big picture and saves you from decision fatigue, so you can be more productive and feel less stressed.

————————————————————–

For your Virtual Assistance, we offer the following:

☆ Administrative Support ☆ Lead Generation ☆ Data and Product Entry ☆ Database Management ☆ Office Management ☆ Email Marketing ☆ Transcription ☆ SEO (Backlinking) ☆ Social Media Marketing ☆ WordPress Management ☆ Blogging ☆ Logo Designing ☆ Craigslist Posting ☆ Inventory Management


Please contact:

Jomar A. Enecio Email: jomar.enecio.je@gmail.com Whatsapp: +639171236114 

 

ONLINE BUSINESS 101

1

Define your product or service. Starting an online business gives you the benefit of having access to millions of customers, but you also have a lot more competition. No matter what you’re trying to sell, you can bet that hundreds more online retailers have a similar idea. What differentiates your product from other similar products? To help your product stand apart from the rest, you’ll need to find a niche.[1]

  • Let’s say you make jewellery—but so do a few million other people. What makes yours different? If one-of-a-kind jewellery (or another product) is your gig, make sure it’s truly original.
  • Offer expertise in an area. Even if the product itself isn’t very unique, your expertise might be a strong selling point. If you’re selling a line of skincare products, for example, it helps if you have a degree in a field related to skin health.
  • Check into the competition. Figure out what isn’t already being offered, and find a way to fill the hole with your product.
Create a stylish and functional website. Elegant or funky, classical or hipster, your online store should reflect what you’re selling. No matter what your style is, it’s important to give off a professional air. Since you won’t be able to earn people’s trust in person, your website will have to do the selling for you. Your site should be engaging, and most importantly, easy for customers to use when they’re ready to make a purchase.[4]

  • Make sure your site design matches your product. For example, if you make traditionally styled diamond jewelry, having a website that looks like shredded cardboard with edgy fonts and images taped to the cardboard would tend to drive away your potential customers.
  • Consider setting up an online portfolio. Whether you are a programmer who specializes in Javascript, a graphic designer who works on commissions, a plumber who is on call 24/7, or a copywriter who will write about anything at all, having an exemplary website where potential clients can evaluate your work is crucial to your online business success.
  • You don’t have to design the website yourself—there are professional designers who are more than up to the task, plus ecommerce websites will offer dozens of appropriate templates for you. If you know in advance what you want, you’ll make selecting a designer or a template that much easier.
  • When designing your site you need to remember to focus on what is important. Your ultimate goal is to make your site simple and easy to use.
  • Your customers should have to make no more than 2 clicks in order to land on the page where they can make a purchase.
  • The top of every page should have a link to your shopping cart if its an ecommerce store
  • Buttons should be large and clear to read and input boxes should be large and easy to enter your information
  • Less is more. Don’t be wordy when you don’t need to on payment pages
  • Make sure your logo at the top of the page always links to the homepage
  • If you have dark backgrounds use light text and vice versa.
Be social. Whatever your business, whatever your venue, keeping your name in the the air is key to internet success. Have a business account on Facebook, Twitter, and LinkedIn. If your business is graphically oriented, have accounts on Flickr and Tumblr as well. Whenever there is news of any kind—a new contract, a new page, a new entry, a new photo—cross-post it to all your social media sites. Also make sure those sites link back to your main website, and that your website has links to all of them.
Set up a merchant account. Service businesses in the past had to generally rely on cash or check—setting up an entire credit card processing system was a thankless, expensive task at best. Using a service such as PayPal makes it possible to accept virtually any form of credit or debit card for your services, and includes dispute resolution should the need arise (and it will arise).

 Add Google AdSense advertisements to your blog or website. Google’s AdSense is a revenue-sharing opportunity for small, medium and large web sites that places ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages. In turn, you get paid a small amount when the ad is either displayed on your page, or clicked on.