2 Easy Way of Client Prospecting Using Facebook and Google Map

Every coach or virtual assistants have different techniques and strategies on how to hunt clients. Mine is the very common and obvious way but only a few people have discovered. May be because their Niche does not much or something but here it is.

Facebook groups and Google map is my favorite source of clients. You can see your clients profile on Facebook. You can tell their personality with their posts and pictures. On Google map, you can see the business’ pictures and reviews.

Is it much better to use Google map for client prospecting? Obviously, the reason why the business is on google map is because they are a verified business. Google map offers reviews and photos for business establishments. It provides you a clear view of the business growth. You can even charge your client based on how you see their business. If they are a small or medium sized business.

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Pinterest Marketing Tutorial 2019 – Pinterest Marketing 101 Strategy Course To Grow Your Followers

Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post

And that’s for good reason. If an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year (including Exxon Mobile, Wal-Mart, and Apple) isn’t an indication that your business should be joining the 250 million total users,

Contents From these Videos are oriniginally created by Surfside PPC

Whatever is discussed in the Video does not represent Virtual Kings.

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Introduction to Linkedin

For more Linkedin Training Videos Please check this Link:

Link Linkedin No Brainer Prospecting – How to Get Clients Using Linkedin

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How to Create a Linkedin Profile

How To Build A LinkedIn Profile in 2019 – GREAT LinkedIn Profile Example

Professor Heather Austin nailed everything you need to do to create a perfect profile. By following her instructions there’s no way prospect clients will ignore your proposal.

Read more:

Linkedin No Brainer Prospecting – How to get clients using Linkedin

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Linkedin No Brainer Prospecting – How to get clients using Linkedin

How to get clients using Linkedin

Linkedin Profile Audit

Linkedin Algorithm

Contents From these Videos are oriniginally created by Natasha Vilaseca

Whatever is discussed in the Video does not represent Virtual Kings.

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Facebook Ads for beginners

Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.

For example, a business may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they’ll choose images, text and an audience that they think will help them get that increase in visitors. Learn more about how Facebook ads work and how they differ from boosting a post.

To learn more about Facebook Ads, here’s Facebook beginner Guide.

5 Skills Social Media Managers Should Nurture

5 Skills Social Media Managers Should Nurture

  1. Visual Skills
  2. Customer Service Skills
  3. Content Skills
  4. Advertising Skills
  5. SEO Skills

You can read the who article here:

5 Skills Social Media Managers Should Nurture

5 Trends in 2019 on Social Media

Facebook Application Icon

The days are now gone when companies can treat social networks as a background or an additional marketing channel. Social media platforms today provide a company with an opportunity to show its value and to strengthen its voice consistently. Social networking is the perfect platform for customers to ask questions, give certificates and make air complaints. No company may ignore the importance of its presence in social media because it affects how people perceive its brand.

So what can you do to promote the success of your brand in 2019 via social media?

1. Personal branding is increasingly important for business branding

Setting a real human face to a brand name helps to build loyalty, especially in small businesses. A brand that is more related and has the human aspect naturally gains more trust, and trust is crucial to establishing relationships.

One way to humanize a brand is to encourage a company owner’s personal brand or a senior manager. This tactic has been used by many institutions through guest blogging, podcast, webinars and other publicity activities. This has become a key feature of many organisations. By helping your audiences learn about the character and expertise of company leadership, a company can build its reputation for its brand.

2. Long-form content to impact SEO

Word counts are not only the prominent impact of an article on the search engine results pages. However, SEO experts are in agreement that long-form content can provide an edge for you.

Although a high quality article with 1,600 words probably outranks an article with 500 words of a high-quality value, Google does not penalize blog posts if it fails to attain a certain amount of word count threshold. This is why I believe we see more publishers who require guest authors to submit articles with at least 1000 words or more.

I think we’re going to see more blogs that include long-form content and include them in their strategies for content. Thus, companies that have found no SEO traction in short articles could want to “go a long way” and add more comprehensive articles, rich with information and insight, both to attract readers and to give Google a more favorable reason to classify them.

3. Acceleration of personalized marketing

The pressure is stronger, as more companies dig into their data and use it to develop customized marketing campaigns that target the interests of people at different points in their purchaser journey.

Customers expect brands to customize special offers and discounts for their wishes and requirements. More enterprises need to think about targeted social media advertising and re-targeting campaigns in order to meet that expectation.

As the demand for individualized content increases, I expect that social platforms will continue to refine their targeting offers.

4. Promotion of video as the preferred content form

Live streaming continues to be a powerful way for people to participate in social media. Two thirds of all internet traffic in 2017 were streaming video, according to statistics compiled by Go-Globe. By 2020, video content is estimated to be 82% of internet traffic.

I see the prominence of the video closely linked with the first trend I mentioned–the influence of personal branding on the brand. Video enables an enterprise to face the company. It allows prospects and clients to know who is leading and operating in a company. Video provides companies with a chance not only to show what they are doing but also “who” they are.

5. “Pay to play” — the path to increased exposure

With the decreasing organic reach of business content, most businesses will need to invest in sponsored posts, boosted posts, and social media ads if they are to remain top of their minds.

Fortunately, publicity in the social media must not break the bank; a small sum of money can take a long way.

The only trend you can rely on year by year is for companies to change their approach to social media, to some extent, so that they can gain greater awareness and increase customer commitment.

The trend is that following them will not guarantee success — I advocate taking social media trends into account but evaluate them carefully and make sure you are always consistent with your brand and business efforts before leaping into your bandwagon before incorporating them in your marketing strategy.

7 Effective Social Media Marketing Plan Steps

Person Holding Iphone Showing Social Networks Folder

Social media for companies of all dimensions is a vital marketing channel. A few years ago, the common question, “Why should our company use social media?” Now is replaced by “how can social media marketing help our business to grow?”.

This makes me very excited as a social media marketer. What doesn’t inspire me is how many businesses still try without a documented strategy to market in social media. In this article, you will learn how seven steps your company needs to take to create an effective marketing strategy for social media.

Step 1: Audit your social presence today

Person Writing on White Book

Take a quick look at the location before you strategize where you are going. Some areas for auditing the presence of your company in social media are:

  • What networks do you currently operate?
  • You are optimized on your networks (photo and photo cover, bio, URL, etc.).
  • Which networks give you the most value at present
  • How do you compare your profiles to those of your competitors?

Step 2: Who is the ideal client

Two Man and Two Woman Standing on Green Grass Field

With this section you would like to be as specific as possible. For instance, if your target market was identified as parents it would be all right. However, you will have much more success if you identify your optimal client as a parent living in the United States, are 30-50 years of age, earn more than 70,000 dollars, mainly use Facebook and have an interest in outdoor activities.

If they market to the wrong audience, even the best marketers will fail. Reply to the questions below to help you find a highly focused buyer:

  • Age
  • Place of interest
  • Title of Job
  • Revenues
  • Pain points (which can be solved by your business)
  • The Social Network most used

Step 3: Declaration on Social Media

Four People Holding Mobile Phones

Your statement about your social media mission will drive your future activities, so make sure that you think about it. This statement shows exactly to what you plan to use your presence in social media and should reflect the identity of your brand. Beware of your ideal customer when you try to make this declaration.

An example of this could be: ‘ use social media to educate current and potential customers on digital marketing, with an emphasis on social media marketing. ‘ Once this statement is documented, you can decide what to share and create. It will make this statement simple.

If your mission statement doesn’t align with it, please forget. Corporations that randomly post without a leading task will fail. Experts and not generalists are followed.

Step 4: Key success metrics to identify

Person Typing on Laptop Computer Near Mug on Glass Table

How do you determine whether your efforts to market social media are successful? I don’t talk about just gaining more supporters; I’m talking about gaining cash. After all, spending time and money on something that does not improve the result is difficult to rationalize.

Some measurement metrics are:

  • Rate of conversion
  • Achievement
  • Website time spent
  • Feeling
  • Mentions of Brand
  • Comprehensive shares

Step 5: Content Creation and Curation

Person Holding Black and Orange Typewriter

Unfortunately, many companies jump directly to this step. Hopefully, this post has shown that you have to take several vital steps to create and curate engaging content for your social media channels.

Now let’s talk about the fun part of posting to social media. You know who your ideal customer is and used it to produce your mission statement on social media. It should be easy to start creating and curating content with this information. So, exactly what is the content considered? Here are some examples of content that you can create:

  • Pictures
  • Videos
  • Posts Blog
  • News from Company
  • Graphics for information
  • E – Books
  • Answers to interviews

Step 6: Invest in a tool for managing Social Media

White Paper With People Diagram Print

Most marketers have a secret, leveraging tools to boost their productivity. Okay, perhaps it’s no secret, but marketers would have to cope with constant burnout without tools (sometimes even with tools). With social networks, you can easily scale your efforts by having a tool to manage social media.

The ability to schedule posts in advance is one of the main benefits of a social media management tool. Remember that you created the content calendar? Make sure you align your scheduled posts with your content calendar in your social media management tool.

Step 7: Tracking, Analysis, and Optimization

Flat View Photography of Four Persons Sitting Facing Laptop on Desk

This could be the biggest step in terms of social media success. Even the best marketers in social media rely on testing and error. It may seem fundamental, but it’s important to keep track of your results, analyze the data and then optimize them.

After having the time to analyze the results of your marketing efforts, each previous step must be re-assessed. Allow your data to drive. If it tells you that your most efficient channel is Facebook or Twitter, consider doubling.

A great strategy of social media is never stonewalled. It is an ongoing work which changes when required. So, get out of there, develop a strategy and optimize it as your business and your audience grow and know more about you.

Stay in a Digital World

It makes you step back and think and eventually realize that those who  follow us will be born into a purely digital society where eBooks and augmented reality have gone from exotic to everyday.
Thinking about what this means in the future is intriguing, but it’s equally interesting right here and now in 2013. Technology, software and the devices we use, have of course shaped our social and human behavior on a number of levels, from shopping, to leisure, to business. Lives are lived online, and the opportunity to have a live feed into the minds of those you care about is becoming a clearer reality. People are more willing to share and consume horizontally through their social networks, rather than vertically. The organic spread of ideas, relationships, and trade can now be observed and measured on scales of unprecedented detail.

people using smartphones

Humanizing business communications online

There is no doubt that as more and more businesses advertise, show and deliver online communications, they have had to adapt to a world of highly concentrated digital consumption. This, however, can provide opportunities through and alongside their digital marketing to show human connection. An online retailer, for example, can still bring visible human aspects to their business. They can:

1. Show the people within the business on their website people pages and social channels, e.g. LinkedIn profile page and Facebook.

2. Personalize your twitter with a unique or a range of social media staff administrators, giving a personal tone to the messages and responses provided.

3. Ensure that sales and support emails come from employee addresses and use appropriate signatures to show real people behind the aspect of customer service and gain confidence.

4. Deliver video and audio content, including staff, and connect to the audience in real terms and improve the personality of the brand.

5. Personalize marketing emails on the basis of preferences, both through whom they are addresses.


In the case of Twitter, a number of companies place images on their background image of their help team to show people what they look like.
It is a small move, but it is effective in demonstrating that there are people there who will engage with you, irrespective of the query. A high street retailer with an “inevitable” online presence can also humanize the digital experience of their consumer and at the same time complement the real experience in store by:

1. Promoting online special offers and promotions, but only available in store to drive footfall and human interaction.

2. Building online knowledge among employees to help deliver personal sales and consumer loyalty.

3. Use social media to help inform consumers about products, local teams and staff.

4. Have real employees actively engaged in online customer service and social media contexts.

5. Ensure that telephone numbers are clearly promoted online and customized to ensure more voice contact where possible.

I think we all know, out of necessity, the inevitability of an increased trend towards more digital consumption and communication, but that doesn’t mean we need to be any less human. It’s about equilibrium. We must continue to act, sound and appear human even online and I hope that the norm isn’t that we get lazy and devalue personal contact by default over a more convenient digital equivalent or alternative.

woman wearing black and grey jacket holding glass cup while drinking near body of water during daytime
How To Humanize Starbucks

I often refer to Starbucks as an outstanding brand that appears to be making all the right moves in terms of their digital brand strategy and in terms of humanizing their experience, they are actually doing the following very well.

1. Promote online a wide variety of special promotions in cafés.

2. They have a very personal and responsive presence on social media led by fans, not the brand.

3. They have a strong global presence, but they have great local content and activity online.

4. Starbucks on mobile for the benefit of the café.

5. Humanizing and content that is socially engaging and accessible.


A great example of this last point is in the “Join Us” section on the.co.uk website. The content on this page helps paint a picture of an inclusive, social and people -centric brand built on community. This is what their product and experience stands for yet here it is simply using social media and technology as the delivery mechanism. This avoids many of the big mistakes many brands make, by adopting technology and digital platforms, yet they have no brand supporting or strengthening content strategies.

For more social reasons, Google Glass and its competitors are another example worth noting. This product due to its launch in 2014 has the potential for us to be more human from the perspective of being able to consume our digital media consumption while interacting normally-connected to the real world. An argument to this, however, is that we can disconnect from the re as users of the product.

Related to this discussion from the perspective of social media is a really good Q&A worth checking out with Nicholas Christakis from the TED series, entitled: “Our modern, connected lives.” It’s interesting because it raises many points about our influence and behavior driven by our modern connected online social experiences. It is a well-balanced series of responses from a real world vs digital perspective to issues of friendship, social influence and even online.



group of people tapping hands

In Conclusion One thing is for sure, digital media has the potential to dehumanize our lives as we live our lives online, interacting with devices rather than with individuals. We do know that as inevitable as this is, from how it can help us connect instantly on a global scale with people, we can take positive steps. We can also be encouraged by brands ‘ activities providing people with digital content and engagement strategies that are centric and accessible, initiating and motivating personal and brand contact on a regular basis.

Social Media Marketing Training

The Integration of Facebook, WhatsApp, and Instagram Messaging

Facebook CEO Mark Zuckerburg announced recently plans to integrate Facebook, WhatsApp, and Instagram messaging capacities. This change will allow end to end user messages to be encrypted and enable them to communicate cross-platform between apps. Along with these three platforms, the underlying message infrastructure will continue to operate as independent apps.

The combined users of all three apps are brought together for 2,6 billion–giving Facebook more influence on user communication than ever before. Other competing messaging services such as Apple and Google will probably give Facebook a competing edge with a hyperlink. This advantage could lead to more time spent on Facebook-owned applications, which allow Facebook to recover popularity both from a user and from a publicity point of view after two years of scandal.

As many of us know, in recent years, Facebook has been the center of several controversies. Election interference, exposure of user data and data collection concerns all have damaged the reputation of the company. When integration was announced, many people immediately addressed the first question of safety.

Zuckerberg stated that they are working on adding end-to-end encryption to each of the services, which means that private messages can only be viewed by conversation participants. Enhanced encryption will help Facebook protect user data better, which is likely to help build trust among users who have been concerned about data privacy in the past.

Although the content of the actual message is safeguarded, there are still concerns about how these apps share data. For example, users of Facebook usually include personal data such as their full name, workplace, hometown or relationship status not included in WhatsApp and Instagram profiles.

While it is not clear how much data (or how much) will be shared between platforms, these profiles may now be more publicly linked than once with your Facebook accounts. For anyone who wants to keep the apps separate, this is a major focus.

Facebook is now trying to understand how all of these applications – both alone and connected – support encryption from one end to another and how they communicate.

More marketing opportunities

Although this integration raises user concerns, it could offer marketers more opportunities to reach people across platforms more effectively. Mark Zuckerburg has said that it has no clear plan to monetize integration yet, but Facebook can be expected to build a better ad income from that change.

Facebook currently allows advertisers to display ads on Facebook Messenger, but not WhatsApp or Instagram. It is uncertain whether the integration feature of Messenger ads will continue, but we can expect that it will be implemented on all three platforms if it does.

The addition of this feature to Facebook will be a big win because Instagram and WhatsApp generate almost no more ad income than Facebook. In addition, we see increased engagement with these Messages-specific features with more users choosing the Messaging Platform as their primary communication source.

In this case, marketers can reach users without a Facebook account on Instagram or WhatsApp. Although data sharing between apps is a backlash source, marketers will likely benefit, because it provides a more holistic view of the user based on their behavior, improving ad-targeting capability.

Last but not least, although at the moment we do not have all the answers about the integration functionality or the ad opportunities it offers-Facebook knows that everybody watches. Based on its past controversies, we can assume that Facebook knows that it needs to do so successfully and to regain confidence from its foundation.

This is going to be quite a task on the technical side of the participating teams, but probably a huge payoff. If successful, we can examine the new communications hub that’s favored by users— as at least one profile is created by everyone— and it supports targeted marketers ‘ ads. This has the potential to alter the way messaging ads are effective-marketers should be sure to remain tuned to updates, with a whole range of new best practices.

Why are small companies benefiting from social media marketing?

You constantly seek new ways to get the brand of your company onto the the roster of potential customers. If you don’t, it’s a great way to engage and attract new customers using social media in business. In fact, small social media marketing strategies have an advantage compared to large companies. Why does it happen?

The effectiveness of social media leads to participation. If a company doesn’t engage in social media marketing, it will probably not succeed. Interacting in social media with consumers is a key marketing strategy for  small enterprises. 

The use of social media helps you to increase awareness of your brand and client base, as well as to connect with existing clients. In fact, one study showed that over 90 percent of marketers say that their businesses care about social media. 82 percent of participants in the survey worked in companies with less than 100 employees.

Small business owners can easily market through social media as long as you post actively on social media pages. Some of the common social media websites are Facebook, Twitter, Instagram, and LinkedIn. Set a schedule to contact your followers regularly in order to make effective use of social media for your company.

Advantages of social media marketing for small companies

The success of social media does not depend on the number of people a company has. Rather, it relies on the commitment of customers. These are several reasons why small enterprises can have more social media success than big enterprises:

1. Small companies are community focused and individual

There are several differences, such as the legal structure, the number of  employees and revenues, between small and big companies. But companies nitty-gritty aspects are not the only differences between large and small ones. 

Small companies tend to focus more on communities and individuals. Many small businesses decide to participate heavily in their communities, which leads to customer connections. It also benefits from connecting and sometimes partnering with other local businesses in the chamber of trade within their community.

Small companies can connect with their customers online when using social media. Small companies are more likely than larger companies to respond to their customers. As a small company, you can deal easily with the flow of customer comments, to ensure that you respond quickly.

For people to talk about products or services, social media is a great way. To increase customer participation, customers must post photos with the product of the company on social media. And welcome consumer reviews, questions, comments and concerns. You can easily build connections with people on social media, as a small business owner. Current and potential clients will have greater respect and appreciation for a company that responds promptly.

2. Low-cost advertising

While you can pay for certain advertising functions, such as on Facebook, social media is free of charge. You can target these ads to reach people within a certain range of your company. This means you will not end up paying out of your local customer base for publicity. Set a budget and choose your audience to start advertising on Facebook. Instead of spending thousands of dollars on social media marketing across the country, small enterprises have only to concentrate on their location. Social media is an excellent publicity tool without any additional characteristics. You can update your supporters on offers, sales, new products or even information related to the industry. Photos will also help clients see what they are offering.

You advertise to your existing customers through social media. However, by getting your brand out, you can also advertise potential customers. Your current customers are also great brand ambassadors. Small corporate owners usually know their customers themselves and share their social media experiences more naturally. Current customers can post on your products or services, raise their brand’s radars and attract new people to your business.

3. Joint Marketing in Social Media

Many small companies can work together on strategies for social media marketing. As a small business owner, you may work in your niche with neighboring small companies (not competitors).

You can post on your twitter, for instance, that if customers buy you and vice versa, they can get a discount coupon from another small business. Or, join in a social media gift or contest with a neighboring company. Winners may receive a prize which covers both companies ‘ products. On the websites of your social media, you can even showcase promotions for your neighboring business. You can build brand awareness together with other small businesses. You can take the radar of prospective customers and encourage people to purchase from both companies.

4. Personalized Care

Everything is about personalization for small companies. Some of them have a good shopping experience for small companies. A survey found that 53 percent of consumers want to go shopping in small enterprises because they want personalized service.

You can take the time to connect with individuals when customers are at the company. You can tell where your products originate, how long you have been in your business and how inspired you to start your business.

Individual attention is not only applied to consumers who are in your company. Small companies in social media can give customers more than scripted answers.

A large company selling all over the country has no time to give each customer a personalized response. On the other hand, a small company can write a real response to the situation of the customer directly. Small businesses have the benefit of social media marketing through this direct connection between consumers and brands.

5. Small companies can piggyback big ads

Some large companies organize events that small businesses can use in their marketing strategies for social media.

In the Philippines, for instance, Bazaars are all year round. Since consumers recognize that event, it is easier for small enterprises to take advantage of social media. Big companies could spend huge sums of cash on advertising, while small companies can benefit by posting that your company will participate.

The Leading Influencer Marketing Techniques

Influencer marketing is the next big thing in digital marketing. It’s not only the fashion, beauty, and lifestyle industries are benefiting from it, but also major healthcare, hotel and travel brands have gotten awesome results from their influencer marketing campaigns.

Influencers give a plethora of results like getting an influx of new followers, more brand awareness. They can also increase user acquisition, purchase, downloads or direct sales.

Here are 5 leading influencer marketing techniques that you absolutely must know in order to maximize the results of your marketing campaigns.

Coupon Codes

Unique promotional codes benefit both the brand and influencer. Codes stimulate influencers to share them because they allow them to offer something valuable to their followers. This kind of endorsement adds brand value towards the influencer’s followers.

These codes are merged in the content of influencers to reward and encourage customers to buy. It builds the influencer’s loyalty to the brand and helps to achieve other key campaign objectives such as increasing revenue and sales.

Blog Posts

Writing a blog post on your products and services increases brand awareness and makes your website even more popular. Users refer to posts of this type with brand-specific contents, so that they form an opinion about your brand or service.

In your marketing campaigns, blog posts are just as beneficial as social media posts. Brands rely on those influencers to give their audience recommendations and blogging is just one of the finest and most reliable ways to do this.

Brand Mentions

Did you know? Nearly half of Twitter users decide to purchase a product inspired by an influencer’s tweet. It is also a known fact that tweets from influencers along with brand tweets are five times more likely to be purchased. This is the effect of brand mentions on social media.

A mention of a brand on an influencer’s social media can also greatly increase brand awareness. According to studies by Tapinfluence and Altimeter group, the third most successful marketing techniques is indeed brand mentions.

Microsoft used the broad social media presence of National Geographic to launch the International Women’s Day campaign. The campaign “Make What’s Next” started in 2016 and resumed in 2017. This was aimed at promoting more girls in STEM(Science, Technology, Engineering and Math) professions.

Several adventure photographers took 30 photos and were posted on National Geographic’s five Instagram accounts. A famous female scientist or adventurer was on each of these photos.

With 30 Instagram posts, Microsoft reached 91 million people.

Free Products

Offering free products and services to influencers in exchange for their opinions and experiences is a great way to reward their efforts and to use their influence for the benefit of your brand.

Football star Cristiano Ronaldo, who has over 120 million followers, is a very popular Instagram star. He regularly promotes brands and products on his social media platforms.

These extremely attractive promotions result in high conversion rates due to their huge popularity. From his social accounts between May 2016 and May 2017, Nike, Tag Heuer, Abbott Labs and Herbalife earned $936 million in media value.

Challenging Your Influencers

Do you know what motivates people to do great things? Competition. When these ambitious influencers are challenged to accomplish the most number of likes, sales, or impressions, they will be driven to win and make it to the top of the list. This often results in making the promotion even more enjoyable.


These 5 techniques have proved to help business get more leads and boost sales. The success of your influencer marketing campaign hinges upon you to make the right decision in choosing the best influencer and the appropriate platform and techniques for your brand’s messaging.

Why don’t you take the time to test each of these 5 techniques for your marketing mix?

Everything You Need to Know about Being a Social Media Manager

Everything You Need to Know about Being a Social Media Manager

 
Image result for social media manager
 

A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies. 

Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. 

The proposal is part of your sales process.

Vantage Point Performance and the Sales Management Association found that companies with a clearly defined sales process see 18% more revenue growth than companies that don’t.

What is a clearly defined sales process? It’s made up of stages, such as “prospecting” and “close.” It can resemble a pyramid, flowchart or even a circle.

Having a degree in Marketing or Communications will help you out immensely

Strong communication skills are essential in every industry, and one of the requirements you’ll most often see listed in job descriptions. This is because knowing how to communicate with your audience is a key factor to success  – from selling products to consumers to strengthening relationships with investors, clients, customers, and employees, as well as teaching, developing ideas and in many other aspects of a business.

Getting a degree in communications will allow you to package information to connect with diverse audiences effectively, with specific goals in mind. Graduates of communication degrees hold jobs at all levels in their respective companies – and in a wide spectrum of different domains.

Marketing is a discipline that guides companies as they develop products, target customers, set prices, develop a brand and choose distribution channels. A marketing plan includes tactics for communicating a company’s strategy, including public relations, advertising, social media, and promotions. In short, marketing can be considered business planning and strategy, while communications is the execution side of selling. 

You will always need to be careful about what you say on social media. Always.

 

Nowadays, social media are an important part of running a business. Most photographers use Facebook, Instagram, and other outlets to promote their business and build the audience – but few of them think about how their personal accounts can make them lose clients in an instant.

Just like the role of the media in informing, educating and entertaining we use social media no different from this role of media maybe unaware. It is important to be mindful of what we post or write on social media because it can have harmful consequences.

As we use Facebook, WhatsApp, LinkedIn, Instagram and other social media in communicating with friends and acquaintances we should be careful as to what we write because we can find us in deep trouble unaware or not even meant for harm. Since we own these Apps maybe we feel entitled to use them in whatever way we feel which is okay as long we don’t harm anyone. Companies can sue individuals for defamation over a social media post to correct and cure harm done to the reputation of the company. Companies spend a lot of money on PR building the reputation of the company and they won’t let anyone damage that reputation just over a silly post made by an individual on social media. 

To many of us, social media are an outlet to express opinion and feelings. But remember: don’t complain about your clients, even on your private social media pages. Social networks are a sort of a “public space.” Even if you control who sees what on your personal accounts, there are always people who can share if you post something inappropriate. And it can ruin your business in no time.

Conclusion

The Social Media Manager is the voice of your company and should be included in all matters which are customer-facing. With almost every business needing to develop their online presence in order to participate in today’s hyper-connected consumer buying process, it’s in your best interests to hire the best and track their progress. Your online reputation and future sales depend on it.

5 Skills Social Media Managers Should Nurture

5 Skills Social Media Managers Should Nurture

 
Content writing

Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon.

Fast forward a decade and every organization must have a social media manager, whether full time or part-time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in.

It can mean being always on and keeping tabs on your community. It involves being creative as an artist but also learning to be the “data scientist”. In a digital age, the geeks may indeed inherit the earth.

So here are the skills a social media manager should nurture without much ado:

Visual Skills

Social media managers should develop a flair for conceptualizing and creating eye-catching images for social media posts and blog posts. If anything, visual trumps content in the social space. It’s a known fact that articles with images receive more views than those without. Even Tweets with images receive 18% more clicks over those without them. The same goes for Facebook. In fact, photo posts on Facebook get 120% more engagement over non-photo posts.

Further, quality images are central to platforms such as Pinterest and Instagram.

Customer Service Skills

When most business publications talk about customer service skills, things like “being a people person” tend to take the spotlight.

It’s not that this trait is outright wrong, but it’s so vague and generic that it’s hardly a help to anyone looking to get involved in support positions within a company, and it certainly doesn’t help out entrepreneurs/founders who are looking for the right set of skills when hiring the all-important folks who will be taking care of their customers. 

Content Skills

With more and more social media platforms thronging the social media space, grabbing user attention has become a real challenge that brands need to master by gaining mastery over content.

So, if you are looking to make a career in social media, first find out what sort of content works in different social media channels and then implement them accordingly. Some of the checkpoints you need to be careful about include: No grammar errors. No spelling errors. All in all, you need to have good command over the language.

In short, you need to convey your ideas clearly in writing. For more ideas on social media content, get in touch with top content marketing companies, directly.

Social media space is flooded with all sorts of content. So, it’s not easy for brands to grab the eyeballs of the users’ in the social media space. Meaning, brands really need to think hard in terms of coming up with great content that resonates with the users. Images of cats and dogs might work sometimes, not always. You need to experiment. Provide value. Content, in every sense, should inform, entertain, save money, inspire and more.

Advertising Skills

Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carry the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideas and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts, and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings are done by the agency’s media buying unit.

SEO Skills

SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. Search engine optimization, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years. 

If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skill sets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and fewer roles require just one specific skill set.

Wrapping Up

While you might not need to be proficient in every single area mentioned above, being good at a few of them would make you a great social media manager and a valuable asset to your company.

How can Social Media Marketing Help your Business

Social Media Marketing for Business

woman using MacBook in front of people inside room

Every business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? SOCIAL MEDIA MARKETING. Social media marketing requires both strategy and creativity.

Social Media Marketing 101: What Is Social Media Marketing

Social media marketing refers to the process of gaining traffic through social media platforms. Social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytic tools, which enable companies to track the progress, success, and engagement of ad campaigns.

Social Media and Marketing: Start With a Plan/Strategy

First, you need to understand what a strategy is. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a practical plan that defines how the strategy will be delivered including the channels, resource, and budgets to achieve it.

person holding pen on table with notebook and iPhone

Here are some questions to ask when defining your social media marketing goals:

  • What do you desire to attain through social media marketing?
  • Who are your potential customers? 
  • Where do your potential customers usually hang out?
  • Which social media platforms have the right demographics?
  • How much time can you devote to a social network?
  • What personnel and skills do you have to work with?
  • Do you have the resources to create what’s needed?

1 – Building the strategy 

Below is a summary of key content to include in your strategy document.

1.1 – Strategy statement

A short, concise summary of what the strategy is aiming to achieve, broken down into bullet points. 

1.2 – Context analysis

Set-out where you are in your social journey and where the business needs to be, and the reasons for this. For example, are you a global organization seeking to consolidate a fragmented approach to social media, or a startup looking to build a social presence from the ground up?

1.3 – Goals & Objectives

Use SMART criteria for objectives because they encourage you to think about the practicality of achieving each goal, rather than focusing on things that sound good but might not be feasible.

S = Specific in terms of what needs to be achieved

M = Measurable so that progress can be tracked and evaluated.

A = Achievable so that your team has a realistic chance of success

R = Relevant to your business so it’s aligned with overall business goals

T = Timeframe within which the objective must be satisfied

1.4 – Strategic challenges

Here you set out the business challenges for the social channel that need to be overcome, and the strategic activities that will enable this

1.5 – A Target audience

 For this, you need to understand your core audience (personas, profiles, demographics etc.) and identify any new customer types that you want to attract based on your products/services. 

*LOYAL

Regular customers who are already connected to you via social media. You want to retain them and increase their purchases and engagement with your social profiles.

*EXISTING

Customer who have shopped with you before but aren’t regular shoppers and haven’t connected on social media. You want to nurture them, bringing them closer to you online and therefore increasing purchase rates.

*POTENTIAL

People who have never visited the website or purchased from you but who are regular online shoppers, and users of social media. You want to use social media to bring them into contact with the brand, and ultimately move them to purchase

1.6 – Review

Your strategy shouldn’t be set in stone; it needs to be flexible to respond to changing market conditions.

Include an explanation of the review process:

  • > Who will lead the review (business sponsor)?
  • > How often will the review take place?
  • > What data/insights will be used to inform the review?
  • > What will the outputs be?
  • > How will outputs be measured/monitored?

Some people include social media guidelines in the strategy but we don’t think this is the best approach. Guidelines are part of the tactical execution, providing a set of rules for the business to adhere to. It’s not a strategic activity, so this content sits best within the tactical plan, or as a separate document referenced by the plan.

1.7 – Related documents

Make sure you include links to all other documents that are relevant to your social media strategy so that anyone new joining the business can find them and get the full picture.

2 – Creating your social media plan

2.1 – Deliverables

This provides a summary of all activities that need to take place to support the implementation of the plan. 

2.2 – Channels + activities

Here you will spell out what you’ll be doing for each social network to satisfy the goals of your social strategy. Be sure to include all tactical elements and any related, process, people and tools.

2.3 – Integration with other marketing

Note down how social will align with other marketing channels so that the people doing the work understand the wider picture. 

2.4 – Timelines

This is the ‘T’ in the SMART objectives – ensuring each activity has a time frame stamped on it so you can track progress. Timelines are critical because they give you a yardstick against which to measure your ability to implement the strategy. Activities without deadlines tend to drift and are often seen by others as less important. 

2.5 – Measurement

Start by defining the KPI’s (Key Performance Indicator) for your social strategy, which should break down into macro KPIs and micro KPI’s. You should align your KPI expectations with the metrics that you can track for each social network so that they can easily be measured. Then sense checks that your web analytics tools are configured correctly to capture all relevant data.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forward.

writing person beside glass filled with black liquid on turned off iPhone in front of turned on MacBook Air on table

9 Social Media Marketing Goals 

Social media isn’t only a marketing tool it can affect almost every area of a business. How can we ensure we’re getting as much value as possible from the time and resources we put into social media?

One way is by setting goals. If you want to stay motivated and achieve more results for your company through social media, science recommend setting goals. But which goals should you set?

Below is a list of 9 ultra-effective social media goals to help you maximize your returns from social media:

  1. Increase brand awareness
  2. Drive traffic to your website
  3. Generate new leads
  4. Grow revenue
  5. Boost brand engagement
  6. Build a community around your business
  7. Effective social customer service
  8. Increase mention in the press
  9. Never miss a mention through social listening

Best Social Media Marketing Tips

To help you out, here are a few social media marketing tips to help you use these platforms to grow your business. 

  • Social Media Content Planning –  Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals.
  • Great Social Content – a solid content strategy is more complex than that and also includes websites and even offline activities. It doesn’t put the medium but the customer, buying persona or audience at the center, in combination with the marketing goals.
  • A Consistent Brand Image – Consistency is the key to unlock brand success. As you develop your visual voice on social media and across your marketing strategy, creating a style guide for your visual elements and applying them consistently will help you build your brand like a pro.
  • Social Media for Content Promotion – Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content. We want to maximize the reach of our content through more clickthroughs, likes, and shares. This will help us gain an edge over our competitors.
  • Sharing Curated Links – Even something as simple as a link to a guide in a post for more information could be considered curated content. You’re finding content that you know your readers will be interested in and then connecting them to it. Almost all content marketers curate content in one way or another.
  • Tracking Competitors – Having a clear understanding of competitors’ business operations, such as what they are charging, what clients they have, and what new products and services they are offering, can help a company develop their own successful business models and strategies.
  • Measuring Success with Analytics – You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic. Going beyond keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business. Google analytics is one of the best tools for measuring your most prosperous social media marketing strategy.
  • Social Media Crisis Management – A communications crisis can strike at any time. It could be a faulty product, a lousy campaign, or a slip of the tongue from someone higher up. It doesn’t matter the industry you’re in, or how popular you’ve been to this point. Sometimes, it just happens. Whatever the case, you need to be prepared. If you’re going to put out a fire, you need a good hose.

Tips for a Successful Social Media Marketing

Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. With some planning, companies are more likely to reach and exceed the payoff that got them excited about social media marketing in the first place.


Follow these 10 easy tips to rock your social media marketing strategy 

  1. Identify your goals

It’s a smart business practice to start with goal setting before all new plans, and social media marketing’s no different. After all, you can be the best bicycle salesperson in the state, but still fail if you are supposed to be selling ice cream.

Use the SMART goal setting strategy to create the foundation for successful social media marketing.  

    2. Identify your audience

digital marketing strategy customer avatar

Your message won’t be effective unless it’s specifically designed for who you are trying to target. Developing a relevant buyer persona is essential for successful social media marketing.

3. Select the best platforms

person using black iPad

It’s usually a mistake to try to cultivate followers on half a dozen or more social media channels. The person managing the social media efforts gets overwhelmed, off track, and the results end up being puny.

   4. Employ a qualified manager

It takes unique qualities to be a savvy social media manager. One of the mistakes companies frequently make is to choose the person who has the lightest schedule or the cheapest per hour rate with no regard for whether or not they are “built” for the job.

   5. Deliver consistently

An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy.

   6. Woo influencers

Research from Twitter shows 49% of consumers rely on influencers to make purchase decisions. Find out who the experts are about the product or service you sell. The ones with a large following on social media are influencers.

   7. Grow your audience

The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service.

   8. Engage your audience

For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want.

   9. Measure your results

Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.

10. Lather. Rinse. Repeat

Metrics show you where you have been, and they also map out where you need to go. Companies need to take the metrics they gather and use them to massage their message. Does one type of content create more engagement? Is there a pattern of posts gaining more attention on certain days, or particular times of day? Does the content do better across one platform over another? Use this data to edit and hone the strategy. You will see even greater results from social media marketing efforts.

Successful social media marketing poses a variety of challenges to businesses, and it’s easy to take the wrong turn and end up with less-than-thrilling results. It’s also common to start out excited, and get burned out and lose commitment in the middle of your efforts.

How to Choose the Best Social Media Platforms for Marketing

Three Steps to Choosing the Right Social Media Platform for Your Business

Social media marketing is a must for any business looking to grow. Here are three steps to help you find the right platforms to focus on.

1. Seek Out Your Target Audience

Who is your target audience? On which platforms are they spending most of their time? When they are on these platforms, what are they doing? What are they seeking out? Who are they interacting with? How are they interacting with the platform? Look at the key demographics such as gender and location of the users and gain a general understanding of what each network is used for.

You may also want to check out which platforms your competitors have successfully engaged with their audience on. A simple Google keyword search can help you see which social media network your market is most active on. 

2. Define Your Objective on Social Media

What are your social media marketing goals? Are you trying to grow your audience, spread word of mouth, or engage with your current customers on social media? Perform an audit of your business: start with identifying gaps in your current marketing plans. Do you need to:

-Grow your base?

-Improve your customer service and build customer loyalty?

-Create a channel for customer feedback?

-Update your customers on new products, services, or deals?

–Increase traffic to your website?

-Conduct informal market research?

Initially, rather than defining your goals in terms of the number of fans or followers you want to reach, think about which platforms will help you increase engagement with your audience. The number of followers you have is simply a vanity metric that doesn’t indicate business success. It’s important to keep in mind that with social media, a larger audience doesn’t necessarily convert to real results for your business, while a highly engaged audience will. Align the objectives of your social media marketing plan with the platform that will complement your goals.

3. Identify Your Resources and Skills

What types of resources and skills are needed to execute a successful social media marketing plan for the different types of networks? We already know now that each platform is unique in terms of how you can engage your audience, but each platform also complements different sets of skills and require different resources to execute. It’s not only important to align the needs of your business with the right social network, but it’s also vital that you have the skill set and resources to effectively use it.

There are also a number of free marketing tools online to help you create content that’s optimized for each type of social media network. Think about what your strengths are and research what type resources or skills are involved to be successful on each network.

Choosing the right platforms and adopting a plan for your social media marketing is vital to saving you time and resources in the long run.

What is a Social Media Influencer?

Image result for alodia gosiengfiao vlogger

What is an influencer? 

It is a person who can influence people to buy something thru his/her knowledge, videos, experience, and designation. Influencers are normally focused with 1 or 2 Niche and it is very rare for them to transition to different Niches.

What is a Social Media Influencers? 

They are the people who are able to grow a huge number of followers thru Social Media. They were able to build a reputation from their knowledge and expertise on a particular topic. They create their own posts regularly and interact with their followers.

What is Influencer Marketing?

Influencer Marketing is the process of endorsing a brand, business, website, service, and a place thru Social Media Influencers. Depending on the type of Influencers, it is far cheaper than Television Ads. All of the Social Media Sites have Millions of people signed up which means they can have thousands or even million impressions for each post. It is also easier to share and tag someone with Social Media Advertisement.

Types of Influencers

  1. Celebrities
  2. CEOs, Businessmen, Millionaires,
  3. Bloggers and Content Creators
  4. Micro Influencers

Celebrities

Image result for celebrity social media page

It is easier for celebrities to use their influence thru social media because they are already famous and a lot of people already know them. There are Pros and Cons with Celebrity Influencers. 
Pros – They will be able to get millions of impressions with endorsements.
Cons– They may lack credibility with a product’s target audience

CEOs, Businessmen and Millionaires

They are the most respected and reputable social media influencers because of their achievements and experience. They are popular because ordinary individuals like us wish that someday we’ll be as successful and rich as they are. Their audiences always wait for their posts, Motivational, sales, business or marketing tips, we all wait for it hoping that we might learn from their experience and enforce it with our knowledge.

Bloggers and Content Creators

man taking photo of hot air balloons

blogging has been associated with influencer marketing for years already. There are hundreds or even thousands of influential blogs. Once a product or a brand is mentioned positively in a blog, it can lead to blogger’s supporters, positive reviews and sales.

Bloggers also focus with 1 or 2 Niches. They can max it to 3 or 4 Topics depending on the relativity of the Niches. Many bloggers have already build a huge number of followers. Most of the popular Niches are personal development, finance, health, fashion, travel, food, music, business, sports, and esports.

When a blogger writes something about recommending your products, then you can participate in guest posting. If you can grab a guest posting spot on a large blog, then you have the authority to control the blog, you can control the content and you can add a link to your site in your author bio.

There are blogs that are very influential, you can buy a sponsored post on their site. This will allow you to post or let the blogger post a content about your business or brand. This is different from mentions which are normally just a glimpse of your brand/product. This sponsored post is a reserve spot brands and business and have a full control about the content.

Blogging is not the only popular content on the internet. Another popular type of content is video. Content creators do not post videos on their website, they post their videos on Youtube because content creators can monetize from Youtube.

Micro Influencers

They are normal people who have been known for their knowledge of some niches. They were able to gain 1,000 to 100,000 followers by only posting and focusing with 1 or 2 Niche. It is not just the number of followers that dictates their influence but the relationship and engagement of the micro influencers with their followers.

Small business loves to team up with Micro influencers because they are cheap and approachable. They are easy to negotiate because Micro influencers handle their accounts themselves. Micro Influencers are normally location based. They are popular with 1 or 2 Niches But mostly their followers are within their city or country.

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New Generation of Shopping

woman using phone

Holidays are the best season for shopping. Sales, Promos, and Discounts are everywhere. The competition is heavy especially if you have a product that is very similar with other merchants You have to look for shoppers who are “mobile-driven and social media influenced“. This holiday will be the best season since 2005, with 85% of the consumers says they’ll be spending more than the amount they spent the previous years.

Small business owners need to think of multichannel to maximize their sales capabilities. 75% of internet users shop online. Online shoppers are very wise. They will check reviews, images, specifications, delivery time and lifespan of the product before they purchase an item. They will also compare products from different stores like Lazada, Shopee, Shopify, Amazon, Alibaba, etc. So as a retailer you have to make sure that you know the trends and pricing of your competition.

Another way to attract customers is to offer a website link to your website so you can support your product with the complete specifications, details, demo, video, and pictures. You can create your own website that should also be mobile friendly. You also need to make sure that the cash-on-delivery option is available.

Social shopping is one of the best sales and marketing tools. It opens a lot of possibilities and options. You can target specific customers and locations. With Facebook, you can target specific people by joining Facebook groups. You also need to be aware of group’s rules and regulation, though you can target specific people there are rules in some group in which selling is not allowed. So make sure that your posts will be something that will lure your audience to your website.

With Twitter, You need to make sure that you use the most effective and relevant hashtags. Twitter is very link-friendly so you can add the link of your website with all your posts. To support your posts and make it eye-catching, add the best picture of your products and of course don’t forget the most important tool, “the hashtags”.

Instagram is not link-friendly. You can’t add links to your posts because they will be useless as they are not clickable. You can add your website link to your Instagram bio. It is the only space where the link functions so make sure that your posts are very engaging and luring the audience to click your bio and the link.

There are courier companies who offer cash-on-delivery options so you can maximize your sales. Imagine how easy it is to sell online. No more hassle for adding an employee, no more store-rentals, no more utility bills, no more extra taxes, and bills.

You can relax and make money while on a vacation. Everything is a click away and next thing you know, your customer receives your items and the payments have been deposited to your account.

This is the New Generation of shopping and for more tips and tricks to maximize your sales and marketing strategy. Please like the post, leave a comment, share it with your friends and make sure to hit that follow button to get updated with our new articles.

 

Duties and responsibilities of a Social Media Manager

What is a Social Media Manager?

Social media managers are the people that that is assigned to handle all the social media accounts of their clients.

They are provided with immediate, daily, weekly, monthly, and quarterly tasks. They are responsible for providing summary reports for each task. Their main goal is to boost traffic and attention to their clients brand, business, website, social media pages, and revenue.

What are their tasks? 

Their tasks depend on the agreement they had with their clients but here are most of the tasks that they are provided.

Immediate task:

  • Respond to social media negative comments, reviews, and messages

Daily tasks:

  • Respond to messages
  • Find and engage with potential customers
  • Create conversation with brand advocates / social media influencers
  • Monitor and respond to brand mentions, reviews
  • Look for the latest trends and create a marketing plan that will increase revenue
  • Load calendar with marketing plans
  • Post 3 to 5 times on Twitter
  • Post 1 to 2 times on Facebook
  • Post 1 to 2 times on Google+
  • Post 1 to 3 times on Instagram
  • Post 1 time on Linkedin
  • Study products and services and review incoming products
  • Monitor the competition
  • Create and schedule blog post 3 to 5 times a week

Weekly:

  • Analyze and create a report for added followers
  • Create a summary report for reviews and mentions
  • Engage with the client about how Social Media Pages went thru
  • Provide suggestions for improvements
  • Engage with social media influencers

Monthly:

  • Audit your strategy
  • Attend local events that will expose your clients brand and business
  • Collaborate with the client
  • Clean the social media pages
  • Detox social media pages

Quarterly:

  • Adjust quarterly goals
  • Evaluate team performance
  • Evaluate key performance indicators

How to measure ROI from Social Media Marketing

What is Social Media ROI?

ROI stands for “return on investment.” What that means for your social media strategy depends on your organization’s objectives (brand awareness, revenue, customer satisfaction, etc.). But, generally speaking, social media ROI is the sum of all social media actions that create value. After all the time, money, and resources put in—what’s the return?

If you were measuring ROI by revenue, for example, a simple formula to do that looks like this:
Revenue/investment (people hours, ad budget, etc.) X 100 = social media ROI (as a percentage)
So, if you made $1,000 in revenue from social media on a $500 investment, your profit is $500 (remember: profit = revenue – investment). And then your calculation would be: $500 profit / $500 investment X 100 = 100% return on your investment.

But that’s not a catch-all formula for proving social ROI. Again, there isn’t one definition (here are a few more common social ROI formulas).

Not every organization will be able to attribute revenue directly to social media. Nor should they. Value isn’t always measured in dollars and cents. Tethering ROI to such a strict definition prevents you from identifying other ways an investment might be paying off.

If your goal is to drive brand awareness, you would measure success against metrics such as audience reach and engagement, not profit.

If you’re not sure what to measure, ask yourself what kinds of things your target audience did after exposure to your campaign. Did these actions align with your goals? Where did they fall short? How can they be improved for next time?

If you need another way to consider your social media ROI, think about the ratio between gain and cost, which includes things such as:

•Labor
•Training
•Development
•Social media technology
•Agencies and consultants
•Social media advertising budget
•Business overhead

To calculate the value of certain actions (purchases, page views, downloads, sign-ups, etc.) look to analytics to determine which ones came from social media. This helps you define your social media ROI and prove the value to your organization.

Why you need to prove ROI

Talk is cheap. Sure, you could tell your stakeholders or clients about the value of social and why they must invest in it—but nothing will convince them more than data.

When there are measurable and specific outcomes, people take notice.

Measuring social media ROI is important for many reasons, including, but not limited to:

Can change the perception of social within your organization
Shows the potential impact social can have across the business (not just marketing)
Shows you where your efforts and resources are being used most effectively
…And when they’re being wasted, so you can shift tactics as needed
Helps you better understand your audience (what they care about, what they respond to, etc.)

How to measure social media ROI

While it’s great to set social media goals and act on them, your job isn’t done until you’ve proven the value of your efforts.

Social media spending in the United States alone is expected to hit $17.34 billion in 2019. Still, only a fraction of marketers say they are able to prove its value.

To do it yourself, you need to follow three simple steps.

Step 1: Have clear objectives

Brand awareness created by social media (shares, likes, followers etc.) is valuable, but not always enough.

According to Altimeter, only 34 percent of organizations feel that their social strategy is connected to business outcomes. To show value, you need to set social media objectives that are aligned with business and departmental goals.

Your social media objectives could be based on:

Business conversions (such as customer acquisition or lead generation)
Brand awareness or perception
Customer experience
Security and risk mitigation

Step 2: Set smart goals

Your objectives represent what social media will help your organization achieve. Once those are established you need to set goals, which represent how and when you’re going to achieve it.

Here are a few simple examples:

Objective:

  • Business Conversion: Provide our sales team with high-quality leads through social media
  • Brand Awareness: increase awareness of our new product before it launches and takes attention away from our competitors
  • Customer Experience: Turn our customers into loyal brand advocates by improving customer service.
  • Security and Risk Mitigation: Protect our customer and organization from threats on social media

Goal:

  • Drive 30 email sign-ups per month
  • Boost our social share of voice by 10 percent by end of year
  • Reduce average response time on social media to 1 hour
  • Increate detection speed of potential social media PR increase by 20 percent by end of the year

For example, rather than saying that you want to improve customer service on social media, set a number and a deadline. So, for example: ‘We will speed up our first response time by 10 minutes by the end of the year.’

If your objective is to grow conversions, a good goal might be a specific number of leads you want to drive via social for the quarter.

Another example of a business conversion goal would be increasing landing page conversions by 10 percent. You would measure this by tracking the conversion rate of people who land on the page from social channels.

Whatever the goal, be sure to measure past performance to establish benchmarks. And then set targets for improvement.

Step 3: Track the right performance metrics
You need social media metrics to determine whether you’re achieving objectives and meeting your goals.

So-called “vanity” metrics—such as likes, comments, and shares—get a bad rap, but they have value. Use them to gauge the overall health of your social presence, measure yourself against competitors, and determine what content is resonating with your audience. They should only be considered “vanity” metrics if they don’t align with your business objectives.

Other metrics you could track to prove ROI include:

  • Reach
  • Audience engagement
  • Site traffic
  • Leads generated
  • Sign-ups and conversions
  • Revenue generated

When deciding what metrics to use, ask yourself:

  1. Does it align with my objectives?
  2. Does it help me make decisions (what to do more of, what to do less of, etc.)?
  3. Do I have the capacity to measure it effectively?

Step 4: Know how much you’re spending on social media

You need to be clear about the scope of your investment in social media if you hope to determine whether you’re getting a good return. There are four key things you need to measure you return against.

‹Cost of tools and platforms

Most networks are free to use, but do you pay for a premium version of a social media management platform? If you’re measuring the ROI of a campaign that only lasts half a month, for example, you’ll need to take the monthly cost of the tool and divide it by two when doing your calculations.

Budget allocated to social ad spends

This is the easiest thing to track as the cost of each boosted Facebook post or Instagram carousel ad will be recorded in the platform’s ad dashboard. If you’re running ads across multiple networks, you can use a tool like Hootsuite Ads to manage each campaign and measure ROI from a single platform.

Content creation

How much did it cost to produce the materials you shared on social during a specific campaign? Did you have in-house writers create blog posts? How much does the writer make an hour? How many hours did it take to produce that blog post? Make sure you also account for any meetings—or portions of meetings—that went into the ideation and creation of the content.

Time spent by employees responsible for social media

How much time does your team spend on social media? From meetings to creating and promoting content to running ads—add it all up. You can do this for a specific timeframe to determine the ROI of a campaign, or calculate how much time your business spends on social media every month or year.

Once you’ve added up all the above, you can measure it against the goals and metrics you committed to in steps two and three.

So, if you’re using social media to drive website traffic—to support a business objective of increasing brand awareness, for example—you can determine the cost of each visit with a simple formula:

“Profit” (in this case website visits via social) / total investment (people hours, ad budget, etc.) X 100 = ROI (as a percentage)

How to become an influencer of social media in ten simple steps

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To become a social media influencer, I have developed a ten-step strategy based on my experience and observation that could help:

 

  1. Discover your specialty. Something you’re extremely intrigued by and you’re ready to tell individuals something new, new as well as unprecedented. Be a specialist here.
  2. Presently pick two, three, or four (most extreme) web-based social networking channels that you’ll cover. Is it true that you are great with recordings or would you say you are more composed substance arranged? Consider the sort of substance you need and can make and distribute. More Facebook (different of kinds of media)? Instagram (for the most part pictures)? or then again YouTube (the most difficult however most encouraging in the event that you feel you’re great at it)?
  3. Make a substance system. What are your steady data needs? For what reason will individuals be anxious to tail you? It must have an esteem.
  4. When you have an arrangement for a few months out, get ready it and begin distributing!
  5. Do it always. Your substance must draw in individuals; make it considered and steady. You realize what message you need to go along, so stick to it constantly, yet in addition search for something new in the meantime!
  6. Contact other individuals and brands in your industry. Talk, trade likes, remarks, possibly thoughts? Be noted.
  7. Fabricate your locale. Welcome new individuals. Go to gatherings, gatherings, fan pages, and so on connected to your industry.
  8. Advance yourself. I’m not looking at gloating. The great substance dependably protects itself; you simply need to direct the group of onlookers to it. Offer your substance wherever where it may appear to be fascinating.
  9. Offer some incentive. Continuously.
  10. Develop and attract consideration regarding your work. At that point to yourself as its creator. Except if you will likely turn into a big name, at that point you can overlook all the past focuses. Simply remain and sparkle.

Individuals will begin to hear you out and tail you. The more individuals that are with you, the more grounded your position will get. Keep in mind, the pointer demonstrating how powerful you are isn’t managed by you. It is your locale who chooses when you’re an influencer. Regard it and sustain.

One final thing: For individuals who mark themselves as influencers, somebody once said: “When you say you are unobtrusive, you quit being.” In my conclusion, the equivalent applies here.

This inquiry initially showed up on Quora – the place to pick up and share information, enabling individuals to gain from others and better comprehend the world. You can pursue Quora on Twitter, Facebook, and Google+. More inquiries:

Web based life: Has LinkedIn helped you land a position?

Influencer Marketing: What are probably the best models of influencer promoting?

Innovation: Where would you be able to procure the best web and versatile application engineer with ease?

What is Social Media Marketing?

What is social media marketing?



Social media marketing refers to exposing a brand, blog, business, person, and content to different social media platforms to gain attention or traffic.

Social media sites have a huge number of people. It is easier to gain leads thru social media sites. Posting your business or brand to social media can easily gain an impression. It is easier and cheaper to post business advertisements on social media sites because everyone can share, repost or retweet their content. All they need to do is make sure to create one strong content that will relate to their target audience. Websites and blog owners also post links of their websites to social media sites to gain web traffic. Instead of paying for google ads or advertising on tv they take advantage of the influence they have by creating an account on social media sites.

 

How to boost your sale thru social media marketing

How to boost your sales thru Social Media Marketing

We focus too much on selling properties to our fellow Filipinos because we are in the Philippines and prospect clients are easier to find which means we are missing a 3 to 5% of sales revenue yearly. This is not a small fraction in the world of real estates. We are talking about hundreds of millions of Pesos. And that’s not just it. They are foreigners which means we are missing 3 to 5% CASH SALES!
We all know that the Philippines is one of the countries in South East Asia that has the most numbers of tourist spots. Because of that, we attract foreigners from Europe, North America, Australia, and even our fellow Asian. These tourists give opportunities to us Filipinos because they bring investments, employment, experience, learnings, etc. Every time they visit the Philippines they spend thousands of dollars staying in a 5-star hotel. The reason for this is not because they are rich. The reason for this is because These hotels have websites that the customers are able to access from abroad. They were able to make reservations ahead of time before flying to the Philippines. Just like us, before we go out of town we make sure that we already have a place to stay.

This is where the power of our website and social media marketing comes in. This is not our ordinary facebook marketing strategy. Let’s go ahead and learn it piece by piece. We have a website and once we log in we will see on the middle right portion “My Website Link” This link is the URL (Uniform Resource Locator) of Bachelors Realty and Brokerage Inc. but is locked with our profile

This URL is what we are going to share with Social Media Sites so that our prospective customers will be able to select the property that they prefer.  But the questions are “What are the Social Media Platforms that we are going to use?”, “How do we share our URL to Social Media Sites?” How do we get a lot of people to see it?”
We will share it on Facebook, Twitter, Instagram, and Linkedin. But 1st let us go ahead and study what are the main purpose of these Social Media Sites.
Facebook ‘s latest mission statement is that people use Facebook to stay connected with friends and family, discover what’s going on in the world and share and express what matters to them
Twitter Sharing information directly with a person or group of people as a means of broadcasting information
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc.
Linkedin is a business and employment-oriented service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
There are different ways to target our audience. The most common way like everyone does is we post on Facebook groups. Posting on Facebook groups let you target a specific audience. It could be based on demographic, item, brand, etc.
This next topic is the most effective way of sharing our posts. It targets everyone around the world. Most of the people who use this is looking for information, picture, people, tips, brand, business and many more.
 It is called the “Hashtags”. Hashtags make us easier to find, share and curate content on social media platforms, can be an invaluable tool in our marketing arsenal. But there are rules in using hashtags. Hashtags do not support special characters and space. For example #social-media and #social media, it will only target and will show on search as #social. Hashtags are used incorrectly in the Philippines. People thought it is there only because it is trending. Like for example #panomonasabe #walanafinishna #abugbugberna. Hashtags are used to find and target a specific brand, idea, demographic, people, groups, etc. For example, if you search #travel on Social Media platforms. You will see people, business, brands, tourist spots, and different locations.  Let’s check with specific Social Media Platforms.
Facebook lets you search for posts, people, photos, videos, marketplace, pages, groups, apps, and events that have the hashtag #travel
Twitter lets you search for Top posts, latest, people, photos, videos, news and broadcast that has the hashtag #travel
Instagram is a website that focuses on Pictures so it will let you see how many posts are made within the day and there are currently 338,485,902. They are segregated with Top posts and Most recent.
Linked in lets you search for people, jobs, companies, schools, and groups that have the hashtag #travel
Now that we have learned how people from around the world search for specific and relevant hashtags let’s go ahead and check why this is very important to us as a real estate agent.
Early morning around 5:30am I posted to all the social media platforms that I mentioned. We will go ahead and see how many people saw my posts with the trending and relevant hashtags that I used. Before we proceed let me inform you in advance that we have different time zones and different Social Media Platforms have different rules with regard to posting.
Hashtags are not commonly used in Facebook that is the reason why the post that I created only reached 11 people. This is the main reason why we need to join and post to Facebook groups to target our audience.
Hashtags are very powerful with twitter that is the reason why the post reached 884 impressions and 11 engagements. Impressions mean these are the people who saw my post and engagement means that these are the people who clicked and checked our website. We can also see that 2 people liked my post and 1 person retweet the post.

I was also able to make 39 impressions and 22 interactions (likes) and 2 comments from Instagram. Note: The people who liked and comment on my post are not my followers. They are not Filipinos, and they are all from abroad.
As we expect we only able to reach 6 views from Linkedin because this is a professional website which means the people that are using the website are focused on using the website from 9am to 5pm Eastern Standard Time or 9pm to 5am Manila Time.
With only 5 to 10 minutes of posting and 5 hours of posted time we were able to reach 938 people from abroad. If we do this constantly we will be able to get inquiries like what we do with facebook marketing via facebook groups. We are opening opportunities not only for our personal sales but also to our company. We are engaging people around the world thru our Social Meda Marketing.
Jomar Allen Enecio