How to Target your Market Effectively

Given the present economic condition, it is more essential than ever to have a well-defined target market. Nobody can allow anyone to aim. By targeting a niche market, small companies can compete efficiently with big businesses.
Additional help: How to Launch your Business using Social Media

Many companies say they are targeting “anybody interested in my services.” Some say they are targeting small-scale business owners or mothers who live at home. All these objectives are too general.
Additional help: How to Have a Successful Business

Targeting a particular market does not imply that individuals do not meet your requirements are being excluded. Instead, the target marketing means that you can concentrate on a particular markets that are more likely to purchase your marketing dollars and brand message than any other market. This is a way to reach prospective customers and create company that’s much cheaper, efficient and effective.

For instance, an interior design company in Baton Rouge, Louisiana could market owners between the ages of 35 and 65 with revenue up to $150,000. The business can only focus on people who are interested in kitchen and bath renovation and traditional styles if it is to further describe the market. This market could be divided into two niches: the children’s boots

It is much simpler to determine where and how to market your business with a obviously specified target audience. Here are some tips for your target market to assist you define.

three person pointing the silver laptop computer

Identify and analyze your existing customers

Who are your existing clients, and why are they buying from you? Find prevalent features and interests. Who is the company with the most? Others such as them are very likely to profit from your product / service as well.

person sitting on chair holding iPad

Analyze your competition

Who are the targets of your rivals? Who are your clients today? Do not follow this same market. Do not follow the same market. You can discover an overlooking niche market.

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Products and Services

Enter a list of each product or service feature. List the advantages it delivers (and the advantages of each function). A graphic designer, for instance, provides high quality design services. The advantage is that the business picture is professional. More clients will be attracted by a professional picture as they see this business as professional and credible. The advantage of high-quality design is thus eventually that it makes more clients and more money.

Once your advantages have been listed, create your benefit fulfilling list of individuals who need it. For example, a graphic designer may choose to target companies that want to improve their customer base. Although this is always too general, you can now begin with a basis.

woman standing on food counter

Detailed Targeting

Identify not only who needs your product or service, but also who will purchase it most probably. Please consider the following:

•Location
•Gender
•Age

orange buyers of coins scrap gold and silver neon signage

Consider your target’s psychographics.

•Personality
•Values
•Attitude
•Lifestyle
•Interests

Determine how your product or service fits the lifestyle of your goal. How and when will the item be used by your goal? What are the most attractive characteristics for your goal? Which media is your goal for data? Does the aim of your journal read, search online or participate in certain activities?

If you find this article helpful, we highly suggest that you leave a comment about your thoughts. This article might also help you with your Business and Entrepreneurship career: The Millionaire Mindset

How to Handle a Dumb Boss

two man watching smartphone

One time in your corporate career, there is always a moment when you ask yourself, “I wonder how in the world the company ever promoted my stupid boos into this job.” Due to a combination of not well thought of business decision and too much trust in people’s potemtial, an organization often end up with a stupid boss in charge.

Handling a stupid boss requires a lot of good people skill sets. Here are some helpful tips and ways in dealing with a stupid boss.

white chess game set

I. Use intelligence to combat unintelligence

Once your stupid boss fell that you are smarter than them, they will feel little bit threatened and will try to sabotage you. That is why it is important to prove to them that you are a lot smarter and that you are out of their league. This way, they will feel frightened to mess with you.

Don’t have second thoughts in using any opportunity to prove that you are way smarter than anyone, especially your boss. Use intricate reasoning and big words when talking to them, and act like it’s natural for you.

close up photography of brown jukebox letter keys

II. Explain yourself using complex logic

The big issue wuth a stupid boss is they often take dumb decisions and asks you to implement them. When this happens, say you’ll do it according to what they want and then later do it according to your will.

And when your boss asks you why you disobeyed them, explain yourself using logic and big words that are above them. Say for example: “I was backtracking my steps on the appending of account numbers on the ICM stream and realized a divergent approach with this process would emphasize the project’s collateral benefits for both our company and our partner site in terms of PCI and other security risks.” Then watch them stare at you blankly. They don’t want to look stupid even if they don’t have any idea on what you just said, they will not acknowledge this. Vanity is common to stupid people. Most of the time, they will just say, “Ok, next time, do things like I tell you to”. Then just repeat the same process next time.

man holding telephone screaming

III. Understand their feelings

Because a stupid boss can not follow complicated logic, often it is best to push their emotional buttons to impact their choices. Do not bother to attempt to convince them of arguments when you suggest to carry out a certain project.

Tell them something like this, instead: “I went to speak about this project to Tim (the boss of your boss) and he believes that it’s a great idea.” it’s essential to please your boss to Tim, that’s all you have to persuade them to.

woman in black half-sleeved shirt sitting while facing woman and smiling

IV. Use plain and simple logic, and perfect choice of words.

If you really feel the need to persuade a dumb boss to use logic, facts and arguments, then strip them off before using them. It reflects the malevolence and abilities of good people. Imagine speaking to a caveman who does not know the great phrases and sophisticated logic: “This… line; this… circle.”

Simplicity is when you try to convince a dumb boss. Try anything and you’re going to lose them. Then you will only hear about them: “I don’t find your arguments convincing enough” (translation: “I don’t have no indication of what you are talking about”).

Last but not least, keep in mind that no matter how good your people’s ability to cope with a dumb boss is, it’s always better to cope with a smart one instead. Thus, if it is often time to trick your boss with your higher brain power, perhaps it is time to find another job.😅 😅 😅

10 Tips to Achieve Anything You Want in Life

1. Focus on commitment, not motivation.

How committed to your goal are you? How important is it for you, and what are you willing to sacrifice to achieve it? If you find yourself fully committed, there will be motivation.

• Here’s how to focus on commitment.

2. Seek knowledge, not results.

Focusing on the excitement of discovery, improvement, exploration, and experimentation will always fuel your motivation. If you focus solely on results, your motivation will be like the weather, the minute you hit a storm it will die. Focusing on the journey is the key, not the destination. Continue to think about what you are learning along the way and what you can improve.

• Here’s how to seek knowledge.

3. Make the journey fun.

It’s a great game! The minute you make it serious, there’s a big chance it’s going to start carrying a heavy emotional weight and you’re going to lose perspective and get stuck again.

• Here’s how to get rid of stagnating thoughts.

4. Get rid of stagnating thoughts.

Thoughts influence feelings and feelings to determine how you view your work. You have a lot of thoughts in your head, and you always have a choice of which ones to focus on: those that will make you emotionally stuck (fears, doubts) or those that will move you forward (excitement, experimenting, trying new things, stepping out of your comfort zone).

• Here’s how to get rid of stagnating thoughts.

5. Use your imagination.

After getting rid of negative thoughts, the next step is to use your imagination. You are full of positive energy when things go well, and you need to be even more energetic when you are experiencing difficulties. Rename your situation. If you keep repeating I hate my work, what feelings will those words evoke? It’s an imagination matter! At the most boring job, you can always find something to learn from even the worst boss in the world. I have a great exercise for you: think and say only positive things for three days. See what’s going on.

• Here’s how to use your imagination.

6. Stop being nice to yourself.

Motivation means action and results are achieved through action. Your actions sometimes fail to deliver the results you want. So you’d rather be nice to yourself and not be in a difficult situation. You are waiting for the perfect timing, a chance, while you are driving into stagnation and sometimes even depression. Get out there, challenge yourself, even if you’re afraid, do something you want to do.

• Here’s how to stop being nice to yourself.

7. Get rid of distractions.

There will always be meaningless things and distractions in your way, especially those simple, usual things you prefer to do instead of focusing on new challenging and meaningful projects. Learn to focus on the most important thing. Write a list of time-wasters and be responsible for not doing them.

• Here’s how to get rid of distractions.

8. Don’t rely on others.

You should never expect others, not even your partner, friend or boss, to do it for you. All of them are busy with their own needs. No one is going to make you happy or attain your goals. Everything’s on you.

• Here’s how to not rely on others.

9. Plan.

Know the three steps you have taken. You don’t have to have more. Complete your weekly calendar, and note when and how you are going to do what. It’s important to plan when – what – how. Review how you learned every day and review what you could do to improve.

• Here’s how to plan.

10. Protect yourself from burnout.

When you’re very motivated, it’s easy to burn out. Watch to recognize any signs of fatigue and take time to rest. When you schedule relaxation and fun time in your weekly calendar, your body and mind will rest. Do a variety of tasks, keep switching between creative and logical things, physical and still things, working alone and with a team. Places to switch. Meditate, or just breathe deeply, close your eyes, or focus for five minutes on one thing.

• Here’s how to protect yourself from burnout.

Not because you’re lazy or you don’t have a goal, you lack motivation. Sometimes even the biggest stars, the richest entrepreneurs or the most accomplished athletes get lost. The curiosity about how much better or faster they can get is what makes them motivated. So be curious first and foremost, and that will lead you to your goals and success.

Top 10 Hidden Secrets of a Millionaire Mindset

Banner, Header, Business, Homepage

We see many key differences when we look at the behaviors and attitudes of those financially successful and those who fight to build fortune.

However, there is a psychological characteristic that is shared by the rich and the poor. That’s what the self-serving partiality is called.

The self-serving distortion is any perceptive distortion that an individual has so that he can see himself in a positive light. That’s what we often see when we look at people who come from riches and seem to blindly attribute their success to their talents –some call it the silver spoon effect. It is incredibly frustrating to see these people show no signs of humility for those of us who don’t have such an excitement in life.

This self-serving prejudice goes in both directions. Most people looking at other people’s lives under-estimate their success and overestimate the value of talent, work ethics and thinking. We tend to consider other people’s failings as character defects rather than bad luck.

So what are we able to learn from that?

Well, while luck is a factor, it’s completely out of our control, so the only area we should focus on is our thinking. It can make us much more likely to earn this kind of money if we can take a millionaire attitude.

Well-off people are often going to tell you: everything is about mindset. And the truth is, yes, most of it is mentality.

Light Bulb, Current, Light, Glow

So here is a millionaire’s 10 hidden secrets …

1.Millionaires trust their unconscious minds.

The mind is erratic and untrustworthy. It changes its position on things constantly, raised objections and doubts which prevent clear and concise decision-making. The millionaire attitude requires us to rely on more than what we feel at the present time, something that goes beyond our fears and concerns. Others may say that they have faith in their unconscious minds to lead them in the right direction at the right time.

2. Millionaires start with absolute clarity.


One thing is to know what you want and another is to know what you want in the smallest detail. Millionaires often have very clear goals and plans to follow up until they reach their destination. We see the same thinking frequently in hyper-successful athletes who speak for years about their success visualizing it. You must define exactly what you want and know the experience intimately before it enters into existence if you want to have an idea of growth and abundance.

Person Holding Lens Focus Photography

3. Millionaires know their greatest asset is attention.

The average person is wasteful of time each day for hours and hours. Social media, TV, video games on phone, smoking cigarettes, and a list of things continues. The millionaire knows their attention is precious and does not waste it on activities that offer nothing. All they do is concentrated on their goal.

4. Millionaires never lose sight of their target.

It is important that you always keep your goal ahead of you in order not to waste any attention on trivial pursuits. One way to do this is to create a life in which people with similar goals are around you. You can also ensure that you celebrate the small wins constantly so you know exactly what you do.

5. Millionaires distort their money relationship.

This is what the millionaire mindset is most unusual. Most people never consider themselves to be unconscious about their inability to make money. We have had conditions for believing in the Hollywood version of the wealthy villain, so we believe that wealth gain means acting in a way which puts our moral integrity in question. You can make money and still help people, whether you’re a good person doesn’t relate to your bank account. Make sure you don’t have a conflicting money relationship and don’t have any moral doubts.

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6. Millionaires decide on things that have meaning in their lives.

You must decide that money is a precious asset for your life. You’ll never focus to pull up and go hunting for wealth–there are simply too many opinions when you listen to what everyone else says you care. You will be driven to success by your mind if you decide what is in your life and do not follow the herd.

7. Millionaires give better than they take.

It can be counter intuitive, but the millionaire attitude is more than necessary. You must be social in order to gain wealth and be successful in your relationships. Look always for something else, and you’re going to find something in return.

8. Millionaires are aware of their drive.

People may make a lot of money if their emotions are negative; anger, greed, insecurity. But that never will bring you the accomplishment you expect. If you are driven by a need to serve others, then money brings a sense of satisfaction. Know you’ve got the right motivations to get rich.

Money, Fund, Loan, Gift, Cash, Financial

9. Millionaires do not so personally take stuff.

Another aspect of millionaire thinking is that they do not personally take things. It’s hard to remain grounded and coherent in our actions when we look at our ups and downs as reflections of our self-worth. The wealthy see failure as a chance for growth. There are thousands of factors that control their achievements and failures. Take all the lessons you come to, not celebrate too long victories or ruminate about defaults.

10. Millionaires are risk-takers.

Everyone knows this, but how often do we see it in our own lives? You have to take risks if you want to succeed. It’s no other way around. If you want to be rewarded, you have to take chances. Consider that we will not be so scared of taking risks if we are able to take our failings as opportunities for growth!

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Conclusion

These ten hidden secrets show you the psychology of people who can generate great wealth. While this framework is not going to be adopted overnight, constant reflection results in changes in beliefs that cause changes in behavior. The creation of wealth is closer than you believe, requires knowledge, bravery and diligence.

4 Ways to Be More Positive

three men and one woman laughing during daytime

Do you think you’ve got to be a tortured soul — at la van Gogh, Kurt Cobain, or Sylvia Plath — to be really creative?

You are not. Indeed, the more cheerful you are, the more imaginative and innovative you are to be. Alice Isen, Ph.D., late pioneer of scientific psychology, found that a positive “affect” (what researchers call a mood expression) facilitates flexible thinking and problem-solving, both of which are vital to the creative process. A happy state of mind, more than sulking, primes your brain for creative thinking.

A happy state of mind primes your brain for creative thinking, more than sulking does.

In one study conducted by Teresa Amabile, Ph.D., a Harvard Business School professor and research director and author of The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, professionals working on innovative projects filed daily entries about the highs and lows of each day. After five months, Amabile and her team analyzed the nearly 12,000 entries and found that on the days when their moods were more positive, participants were more likely to think creative.

“Positive emotions loosen the thinking patterns of people, leading them to think broader and more extensively, creating unusual connections between ideas,” says Amabile. She says that these new connections can immediately lead to a creative thought, or they can incubate for a while and later result in ingenuity.

1. Take a deep breath.

If you’re upset or stressed out, you need to relax before you can feel really positive. “The relaxation response resets your central nervous system after stress,” says Christine Carter, Ph.D., University of California senior fellow, Berkeley’s Greater Good Science Center and author of The Sweet Spot: How to Find Your Groove at Work and Home. Carter recommends taking a few moments to get comfortable and breathe deeply, emphasizing your exhale.

2. Try a happy habit or two.

Find ways to boost your mood once you have reset. Some proven strategies: Identify five things for which you are grateful or ask a favorite colleague to go for a walk. “Even though you’re an introvert, the low-hanging fruit of mental well-being is social interaction,” Carter says. Your creativity will follow once your positivity is on the upswing.

3. Play hooky.

Moments of extreme happiness are big-time creativity boosters, the ones that make you wonder at life. So if you’re stuck in an office or working on a project at home, you’re hoping to be innovative and fresh, you might want to plan a break. Go for a walk. Bathe in the ocean. Visit an exhibit of art. If it is inspiring, it’s not procrastinating, Carter says. “Think of your playtime as providing data for your creativity,” she suggests, to eliminate any I should be working guilt.

4. Don’t reject your dark side.

It’s not natural to be implacably chipper. While a sunnier overall arrangement leads to originality, darker moods are also part of the process. “Denying and avoiding your negative feelings creates the worst thing for creativity, emotional numbness,” says Carter. Studies have shown that after adversity and struggle some people’s creativity is blossoming, but only if they work to make their feelings meaningful. Carter suggests journaling your experiences, or talking to a friend.

5 Entrepreneurial Success Key Attitudes

In every business venture no contractor succeeds. At least once, if not twice, each successful entrepreneur fails. However, how entrepreneurs learn from and use their failures is important, because it is all about entrepreneurship.
Five key attitudes are conquered by every entrepreneur to run a successful business.

BRAVENESS

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Like everybody else, entrepreneurs feel fear. They are afraid that a well – conceived idea will not succeed or fearful that it can not be implemented.

However, you can’t define these fears of failure. You’re courageous. Their failure teaches them. You use your fear not to push yourself harder to work and to try to fix the mistakes that might have led you to fail.

Many entrepreneurs have to try to build a successful enterprise several times. It is courage that leads them to succeed.

PASSIONATE

man holding smartphone looking at productivity wall decor

Businessmen should be passionate about their ideas, their goals and their enterprises, of course. That is why they do what they do. This passion.

Some entrepreneurs love the adventure and enthusiasm of creating something new and once founded, they lose interest and move forward.

Other entrepreneurs have a passion for the product they build or their sense of achievement, because they know that they help others, help animals, or help the planet.

Whatever drives a person to achieve success lies in his / her passion, and that passion for entrepreneurship is essential.

FLEXIBLENESS

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Contractors are in reverse. On any journey, there are obstacles to overcome.

Not everybody deals well with change or deception. But entrepreneurs need flexible thinking so that they can change a course which appears to be heading for failure.

Flexible entrepreneurs should know that they may have to change the way they have set themselves in order to achieve their goal successfully or maybe even tweak the goal.

HONESTY

man facing a woman

Enterprises must demonstrate that they are genuine and honest to others. No matter what type of business you expect to set up, employees, vendors, customers and investors need to have confidence in you. It can’t be done — entrepreneurs must have confidence and confidence must be earned.

When a distrustworthy person is in charge, the best business idea in the world is likely to fail. Suppliers must be aware that payments will arrive on time for products they have shipped.

Customers must be aware that anything they have ordered for the product or service is delivered according to promise. Fellow Members must know that they are an important part of the success of the company. Investors must be aware that the company can grow.

Attitude is all in business life.

ETHIC TRANSFATE

woman using computer

From the ground up, it is not easy to become a successful owner. A new enterprise will take lots of hours of hard work, frustration, creativity and supervision.

How could you expect success if you’re not prepared to get up and work hard every day, probably seven days a week? No successful enterprise is established fast, easily or without conflict.

Companies do not work 9 – 5 days as standard and do not register 40 hour weeks of work. They work – build new ideas, create new products, design new processes, hire clever and talented people. they are always working.

Entrepreneurs constantly look forward and motivate themselves.


The Millionaire Mindset

Mindsets that will help you grow your business

Stepping up from solo-preneur to a successful businessman requires a “Millionaire Mindset”. We always have this dream of being a Millionaire but it requires more skills, knowledge, hard work and mindset. But what if I told you that the wealth that you’ve been dreaming off is already at your fingertips? You, your self alone is the best asset on how to become a millionaire, you only need to learn to become the most effective you. Maximize your potential earnings and realize that your dream of being a millionaire will only happen if you make and take the right actions.

You can even earn more than what you are expecting if you adopt these habits of successful online entrepreneurs

1. Mindset

Successful entrepreneurs are not on top because of luck! They all started from the bottom, the only reason why they are on top is Mindsetting. Entrepreneurs are very optimistic and they know that the best things will happen in the long run. They are determined to succeed despite all the obstacles against them. Their interpretation for “NO” is “Not right now”. They take a different path but still have the same goal.

2. Fearless

Entrepreneurs are fearless when it comes to taking risks. It doesn’t mean that they are blinded by the consequences but their goal is greater than their fear. They know their responsibilities and know how deep they will fall for uncalculated risks but this will not stop them from achieving their goals. When many people are afraid of trying new things or being embarrassed, successful entrepreneurs are researching fearful situations. They plan and develop game plans then jump into taking advantage of the opportunities.

3. Time Management

Successful entrepreneurs have awesome time management skills. They know that they will be productive if they plan and schedule ahead of time. They know how to immediately respond to their customers. Every entrepreneur starts with small-scale business and they know how to schedule responsibilities like marketing, accounting functions, operation works, promotions, and outsourcing for raw materials. They schedule their time wisely and which includes lots of phone calls prospecting, servicing customers, and performing day to day tasks. Every minute counts.

4. Use technological Tools.

Successful entrepreneurs are always updated when it comes to technology trends. They always take advantage of technology trends to achieve full business potentials like Social Media, Blogs, SEO, Virtual Assistants, Computers, Gadgets, Softwares and so much more. Successful entrepreneurs use all the tools of the trade.

5. Continues Learning

Successful entrepreneurs never stop learning. They are always open for opportunities to learn more and more each day. The world today is changing rapidly each day. Entrepreneurs never stop studying business trends, marketing, advertisement, lead generation, and outsourcing. As the world evolves it opens a lot of opportunities which gives an advantage to entrepreneurs because it is easier now to advertise and market products.

6. Communication Skills

Social media and internet are awesome tools but it is lacking human relationship and interactions. Successful entrepreneurs are masters of face to face communication. They know when to provide and present their products. They prefer physical and face to face interactions rather than emails and phone conversation for new business deals. That’s why you will find successful entrepreneurs attending trade shows, conferences, chamber of commerce meetings and social events. They will initiate a conversation and provide the full advantage of a product before they introduce it as their own business product. Some people are afraid or shy to do presentations or communicate with their prospective clients but successful entrepreneurs will always stand proud to present their products.

7. Resilience

In spite of being hopeful and valiant, fruitful business people realize firsthand that there are times when they will, metaphorically, get thumped down. Individuals will put down their thoughts, and rivals will take their clients or items. Indeed, even relatives may question when the following “payday” is coming.

Notwithstanding when looked with genuine snags, cash hardships, and annihilations, these intrepid business people will skip back. Frequently, this occurs again and again. However, they will in any case furrow forward, steadfast by the difficulties they experience. This never surrender disposition is the thing that really separates business visionaries from the group.

Whenever you are asking why different business people are more fruitful than you, search inside yourself. These characteristics are disciplines that are achievable with an alteration of outlook and frame of mind. When you acknowledge the test of these orders, you’ll see staggering outcomes. Truth be told, you will rapidly observe that you can acquire more when you receive the 7 propensities for fruitful online business people.

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What is Budgeting?

Budget is an estimated revenue and expenses over a specified time. It is evaluated and forecasted on a periodic basis. A budget can be made for a person, family, group of people, business, organization, government or anything else that makes and spends money. 

Why is Budgeting Important?

•Budgeting helps you reach your goals
You’ll be able to prioritize the things that are most important to you. This may be finishing college, investing for a business, house, family, etc. 

•Budgeting helps you save money
When you budget your income, you forecast your spending which helps you prioritize the most important payable for the period. It is advised that you deduct your savings first before your payables.

•Budgeting helps you stop overspending
It limits you to spend money on things that are less important or unnecessary. You focus on limiting and decreasing your spending limit. You also eliminate unnecessary expenses like uber, gym, cable tv, etc.

Budgeting keeps your mind healthy
Once you forecast and categorize your spending, you become wise. You prevent your self from worrying about future problems. You become prepared for things that are scheduled and not. You have a budget for an emergency and you have a savings or investment for your future.

Budgeting increases your mental sharpness
Budgeting helps you become flexible. You’ll be able to forecast, prioritize, categorize or even limit your budget. It helps you think how to decrease each payable. Like electricity bill, you switch off or unplug electronic devices or anything that uses electricity when not being used.

Budgeting helps you create a better future
Budgeting helps you control your money. It helps you decrease your spending and increase your savings. You limit your spending on things you don’t need. It helps save and invest for your future.

Budgeting is very simple. You can do it by getting the percentages of your income to cover your expenses, savings, and bills. You simply track the money that you spend by categorizing, listing and prioritizing. You may decide to switch. minimize, limit, increase or decrease each category depending on your income. 



How to Run a Profitable Web-based Company

Tips on running a profitable web-based company

According to online business experts, only 10% of online-based business succeed after five years, not bigger than that. To ensure that your business is part of this small percentage, internet startups need to be aware of the various ways that can help them stay afloat and or be more successful for many years to come. Here’s some ways to ensure your company is useful online:

Solid value proposition

You have to let the prospective customers see the value they are getting when they buy your products and or services. The value that the customers will derive from making a purchase should be very evident as soon as they will interact with your website. Most of the times, the information provided on the landing page will make the customers continue to go through the site and make a decision to buy.

Excellent customer service

In today’s economic climate, the customer is more in charge than ever before. A quality product is simply not enough, you need to provide a great customer experience. And customers are looking for a great customer experience from the moment they discover your business online. Ensure that everyone from your team is well trained in customer service and always available both day and night to give feedback to inquiries.

Online marketing

The growth of a web-based business is determined by its ability to attract new customers and retain loyal customers. Putting a marketing campaign is important, leaving an online footprint in every possible online marketing avenues and web traffic increase pages. It is also equally important that you provide avenues to our customers for feedback, to allow you to meet the needs of your customers and make improvements whenever and wherever necessary.

Nowadays, majority of the businesses are being setup online, in a bid to reach out to more customers resulting in competition between businesses. Having a successful business on the web needs a lot of planning and strategy so as to stand out from the rest.

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How to Protect your Business from Account TakeOver

How to protect your employees and customers from account takeover

In today’s time of readily available online information and content, cyber security is all critical. There’s really nothing worse than getting hacked, leaking your company and or client passwords exposed to cybercriminals.
At a company level, this will set a panic mode to everyone. Before the hacker can lock you out of your accounts and steal invaluable data, everyone will frantically change all passwords.
At a customer level, it is very costly to recover from a hacked password and or customer account information, which may result to lawsuits.
Below are the 6 tips to help protect you from having your online accounts hacked and taken over:

Monitor your data

You’ll never know that a password exploits occurred until it’s too late. We have online tools like dark webmail API from SpyCloud that can save you a lot of aggravation and time. It has a scanning tool to discover password exploits often before hackers can get a lock on it, then informs you of ways to secure that data for good like imposing a strict password setting and resetting rules.

Use complex passwords that don’t make any sense

Hackers are good. They can come up with 10-20 good guesses as to what password might be by running a cursory search of you and your family online. In other words, don’t use your daughter’s name followed by her birthday. Instead, use a minimum 12-ish character password, using multiple letters, mixing in caps and non-caps, and use symbols that don’t form any sort of sensible pattern.

Never use the same password on any two sites or accounts

You can’t be lazy. If one source is hacked, and you use the same password over multiple accounts, all of your online and locally stored data are immediately at risk.

Change passwords often

Everyone knows about this already. Just keep in mind that the new password should be equally complex as the last. The more often you and your clients change passwords, the less chance a hacker can get in on your data. Set a script run that will prompt you and your clients to change password at least once a month.

Use two-factor authentication

It is always an added level of security getting a code that logs you into your account, aside from the usual password credential. Without your phone in their possession, your passwords are useless to hackers.

Use a reputable password manager

Password manager offers limitless password storage, and make changing passwords often very simple with one-click password generators, like LastPass, Dashlane, and others. They work really well and have the smartest hackers on the planet keeping their encryption near impossible to hack.

These simple tips help protect passwords and the data they hold access to. On a wider scale, it will help prevent data and identity theft online.

Top 5 Profitable Online Businesses

Top 5 Profitable Online Businesses

person wearing suit reading business newspaper


Whether they are targeting the mass market or restricting their business to particular niche markets, thousands of businesses are started online on a daily basis. There is some internet based business that seems to be more successful compared to others because of the value they offer to their customers. Some of these favorite businesses include:

Web Design

A website serves as a link between a company and their potential customers, that’s why the majority of the companies requires this. Sites are a great tool for selling products or services and getting feedback from their clients all over the world. As the mobile phone becomes the primary tool of communication, web designers are also developing websites that are quickly loaded on mobile phones for the benefit of users. Most of the web design companies offer their services to both individuals and as well as large organizations, making it a lucrative business.

Social media consultation

Social media has become the leading platform wherein companies and individuals communicate. Most of the time, companies need help in figuring out their social media strategy and often times consult the services of social media experts and or social media manager. The need for consultants is to drive more social media networks. The social media experts may be hired on a contract and or full-time basis, depending on the needs of the organization.

Review websites

There are a lot of products and services’ information being provided to many internet users on a daily basis, leaving them overwhelmed. It is for this reason that many online customers find time to search for review sites especially when they seek common feedbacks and or analysis on certain products and or services. These sites can review things across the board or focus on particular niches to attract a specific clientele. Websites such as The Top 10 Sites make information more accessible for those seeking well-researched information on popular brands.

Dating sites

Finding your other half has been quite a task for single people especially those who have plans of settling down very soon. For many of them, finding love at the comfort of their home or their office desk through dating sites is quite convenient and most welcome. Dating sites that offer added value like background checks and matches for those who signed up on the site are more likely to succeed. Also, niche sites that target individuals with unique needs are very successful across the globe.

Online shopping

The most successful online business nowadays is buying and selling goods online. It offers convenience to shoppers looking to make a purchase. That is why more and more are doing shopping online. Also, delivery services after items have been purchased makes the entire experience great for the customers, no matter where they are located.
In general, online businesses will succeed if they keep up with the trends and maintain attractive sites and focus more on providing a great customer experience.

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How to Close a Sales Deal

5 Tips for Sales Success

two men shaking hands


It’s not easy to work in the sales industry. We really have to work hard, even harder.
How to become a better salesperson? You can use the following hints and tips:

Manage your time

Every salesperson needs to understand which sales take most of their time and which bring in the most money. There are lots of productivity apps available online to track your time which allows you to see at a glance what you’ve been spending your time on that day.

Prepare in advance

Being prepared is often the simple key to great sales. Do research about your customer and the company. Being able to confidently talk in terms of the customer’s interests and provide right answers will definitely matter on how the client perceives you and on their decision.

Be efficient

Customers would always want to buy from people who remember them and who always come in on time. Do not ever keep your clients waiting, time is indeed gold for both, you and your client. We have readily available online apps that will allow us to jot down all of the things you need to know about a client before going on that big meeting, like https://cove.com

Set goals

Goal setting is important in sales, it will guide you if you are hitting and or need you to push a little bit to hit your goals. There’s no limit on how far you would want to go. Just keep checking off your goals as you meet them. And level up to the next step and get even better.

Add value

Make it easy for your clients to make a decision. Tell them how your product or service will greatly benefit them rather than just give them a general overview. Personalizing the value that would fit their needs would mean a likelihood of a closed sale.

You are what you want to be. Use these tips and be the best salesperson in your company, its possible! For more business tips, please like and share the article. Hit the follow button for more upcoming articles and please support us by donating. Thank you.