5 Trends in 2019 on Social Media

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The days are now gone when companies can treat social networks as a background or an additional marketing channel. Social media platforms today provide a company with an opportunity to show its value and to strengthen its voice consistently. Social networking is the perfect platform for customers to ask questions, give certificates and make air complaints. No company may ignore the importance of its presence in social media because it affects how people perceive its brand.

So what can you do to promote the success of your brand in 2019 via social media?

1. Personal branding is increasingly important for business branding

Setting a real human face to a brand name helps to build loyalty, especially in small businesses. A brand that is more related and has the human aspect naturally gains more trust, and trust is crucial to establishing relationships.

One way to humanize a brand is to encourage a company owner’s personal brand or a senior manager. This tactic has been used by many institutions through guest blogging, podcast, webinars and other publicity activities. This has become a key feature of many organisations. By helping your audiences learn about the character and expertise of company leadership, a company can build its reputation for its brand.

2. Long-form content to impact SEO

Word counts are not only the prominent impact of an article on the search engine results pages. However, SEO experts are in agreement that long-form content can provide an edge for you.

Although a high quality article with 1,600 words probably outranks an article with 500 words of a high-quality value, Google does not penalize blog posts if it fails to attain a certain amount of word count threshold. This is why I believe we see more publishers who require guest authors to submit articles with at least 1000 words or more.

I think we’re going to see more blogs that include long-form content and include them in their strategies for content. Thus, companies that have found no SEO traction in short articles could want to “go a long way” and add more comprehensive articles, rich with information and insight, both to attract readers and to give Google a more favorable reason to classify them.

3. Acceleration of personalized marketing

The pressure is stronger, as more companies dig into their data and use it to develop customized marketing campaigns that target the interests of people at different points in their purchaser journey.

Customers expect brands to customize special offers and discounts for their wishes and requirements. More enterprises need to think about targeted social media advertising and re-targeting campaigns in order to meet that expectation.

As the demand for individualized content increases, I expect that social platforms will continue to refine their targeting offers.

4. Promotion of video as the preferred content form

Live streaming continues to be a powerful way for people to participate in social media. Two thirds of all internet traffic in 2017 were streaming video, according to statistics compiled by Go-Globe. By 2020, video content is estimated to be 82% of internet traffic.

I see the prominence of the video closely linked with the first trend I mentioned–the influence of personal branding on the brand. Video enables an enterprise to face the company. It allows prospects and clients to know who is leading and operating in a company. Video provides companies with a chance not only to show what they are doing but also “who” they are.

5. “Pay to play” — the path to increased exposure

With the decreasing organic reach of business content, most businesses will need to invest in sponsored posts, boosted posts, and social media ads if they are to remain top of their minds.

Fortunately, publicity in the social media must not break the bank; a small sum of money can take a long way.

The only trend you can rely on year by year is for companies to change their approach to social media, to some extent, so that they can gain greater awareness and increase customer commitment.

The trend is that following them will not guarantee success — I advocate taking social media trends into account but evaluate them carefully and make sure you are always consistent with your brand and business efforts before leaping into your bandwagon before incorporating them in your marketing strategy.

Top 5 Profitable Online Businesses

Top 5 Profitable Online Businesses

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Whether they are targeting the mass market or restricting their business to particular niche markets, thousands of businesses are started online on a daily basis. There is some internet based business that seems to be more successful compared to others because of the value they offer to their customers. Some of these favorite businesses include:

Web Design

A website serves as a link between a company and their potential customers, that’s why the majority of the companies requires this. Sites are a great tool for selling products or services and getting feedback from their clients all over the world. As the mobile phone becomes the primary tool of communication, web designers are also developing websites that are quickly loaded on mobile phones for the benefit of users. Most of the web design companies offer their services to both individuals and as well as large organizations, making it a lucrative business.

Social media consultation

Social media has become the leading platform wherein companies and individuals communicate. Most of the time, companies need help in figuring out their social media strategy and often times consult the services of social media experts and or social media manager. The need for consultants is to drive more social media networks. The social media experts may be hired on a contract and or full-time basis, depending on the needs of the organization.

Review websites

There are a lot of products and services’ information being provided to many internet users on a daily basis, leaving them overwhelmed. It is for this reason that many online customers find time to search for review sites especially when they seek common feedbacks and or analysis on certain products and or services. These sites can review things across the board or focus on particular niches to attract a specific clientele. Websites such as The Top 10 Sites make information more accessible for those seeking well-researched information on popular brands.

Dating sites

Finding your other half has been quite a task for single people especially those who have plans of settling down very soon. For many of them, finding love at the comfort of their home or their office desk through dating sites is quite convenient and most welcome. Dating sites that offer added value like background checks and matches for those who signed up on the site are more likely to succeed. Also, niche sites that target individuals with unique needs are very successful across the globe.

Online shopping

The most successful online business nowadays is buying and selling goods online. It offers convenience to shoppers looking to make a purchase. That is why more and more are doing shopping online. Also, delivery services after items have been purchased makes the entire experience great for the customers, no matter where they are located.
In general, online businesses will succeed if they keep up with the trends and maintain attractive sites and focus more on providing a great customer experience.

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