7 Effective Social Media Marketing Plan Steps

Person Holding Iphone Showing Social Networks Folder

Social media for companies of all dimensions is a vital marketing channel. A few years ago, the common question, “Why should our company use social media?” Now is replaced by “how can social media marketing help our business to grow?”.

This makes me very excited as a social media marketer. What doesn’t inspire me is how many businesses still try without a documented strategy to market in social media. In this article, you will learn how seven steps your company needs to take to create an effective marketing strategy for social media.

Step 1: Audit your social presence today

Person Writing on White Book

Take a quick look at the location before you strategize where you are going. Some areas for auditing the presence of your company in social media are:

  • What networks do you currently operate?
  • You are optimized on your networks (photo and photo cover, bio, URL, etc.).
  • Which networks give you the most value at present
  • How do you compare your profiles to those of your competitors?

Step 2: Who is the ideal client

Two Man and Two Woman Standing on Green Grass Field

With this section you would like to be as specific as possible. For instance, if your target market was identified as parents it would be all right. However, you will have much more success if you identify your optimal client as a parent living in the United States, are 30-50 years of age, earn more than 70,000 dollars, mainly use Facebook and have an interest in outdoor activities.

If they market to the wrong audience, even the best marketers will fail. Reply to the questions below to help you find a highly focused buyer:

  • Age
  • Place of interest
  • Title of Job
  • Revenues
  • Pain points (which can be solved by your business)
  • The Social Network most used

Step 3: Declaration on Social Media

Four People Holding Mobile Phones

Your statement about your social media mission will drive your future activities, so make sure that you think about it. This statement shows exactly to what you plan to use your presence in social media and should reflect the identity of your brand. Beware of your ideal customer when you try to make this declaration.

An example of this could be: ‘ use social media to educate current and potential customers on digital marketing, with an emphasis on social media marketing. ‘ Once this statement is documented, you can decide what to share and create. It will make this statement simple.

If your mission statement doesn’t align with it, please forget. Corporations that randomly post without a leading task will fail. Experts and not generalists are followed.

Step 4: Key success metrics to identify

Person Typing on Laptop Computer Near Mug on Glass Table

How do you determine whether your efforts to market social media are successful? I don’t talk about just gaining more supporters; I’m talking about gaining cash. After all, spending time and money on something that does not improve the result is difficult to rationalize.

Some measurement metrics are:

  • Rate of conversion
  • Achievement
  • Website time spent
  • Feeling
  • Mentions of Brand
  • Comprehensive shares

Step 5: Content Creation and Curation

Person Holding Black and Orange Typewriter

Unfortunately, many companies jump directly to this step. Hopefully, this post has shown that you have to take several vital steps to create and curate engaging content for your social media channels.

Now let’s talk about the fun part of posting to social media. You know who your ideal customer is and used it to produce your mission statement on social media. It should be easy to start creating and curating content with this information. So, exactly what is the content considered? Here are some examples of content that you can create:

  • Pictures
  • Videos
  • Posts Blog
  • News from Company
  • Graphics for information
  • E – Books
  • Answers to interviews

Step 6: Invest in a tool for managing Social Media

White Paper With People Diagram Print

Most marketers have a secret, leveraging tools to boost their productivity. Okay, perhaps it’s no secret, but marketers would have to cope with constant burnout without tools (sometimes even with tools). With social networks, you can easily scale your efforts by having a tool to manage social media.

The ability to schedule posts in advance is one of the main benefits of a social media management tool. Remember that you created the content calendar? Make sure you align your scheduled posts with your content calendar in your social media management tool.

Step 7: Tracking, Analysis, and Optimization

Flat View Photography of Four Persons Sitting Facing Laptop on Desk

This could be the biggest step in terms of social media success. Even the best marketers in social media rely on testing and error. It may seem fundamental, but it’s important to keep track of your results, analyze the data and then optimize them.

After having the time to analyze the results of your marketing efforts, each previous step must be re-assessed. Allow your data to drive. If it tells you that your most efficient channel is Facebook or Twitter, consider doubling.

A great strategy of social media is never stonewalled. It is an ongoing work which changes when required. So, get out of there, develop a strategy and optimize it as your business and your audience grow and know more about you.

The Integration of Facebook, WhatsApp, and Instagram Messaging

Facebook CEO Mark Zuckerburg announced recently plans to integrate Facebook, WhatsApp, and Instagram messaging capacities. This change will allow end to end user messages to be encrypted and enable them to communicate cross-platform between apps. Along with these three platforms, the underlying message infrastructure will continue to operate as independent apps.

The combined users of all three apps are brought together for 2,6 billion–giving Facebook more influence on user communication than ever before. Other competing messaging services such as Apple and Google will probably give Facebook a competing edge with a hyperlink. This advantage could lead to more time spent on Facebook-owned applications, which allow Facebook to recover popularity both from a user and from a publicity point of view after two years of scandal.

As many of us know, in recent years, Facebook has been the center of several controversies. Election interference, exposure of user data and data collection concerns all have damaged the reputation of the company. When integration was announced, many people immediately addressed the first question of safety.

Zuckerberg stated that they are working on adding end-to-end encryption to each of the services, which means that private messages can only be viewed by conversation participants. Enhanced encryption will help Facebook protect user data better, which is likely to help build trust among users who have been concerned about data privacy in the past.

Although the content of the actual message is safeguarded, there are still concerns about how these apps share data. For example, users of Facebook usually include personal data such as their full name, workplace, hometown or relationship status not included in WhatsApp and Instagram profiles.

While it is not clear how much data (or how much) will be shared between platforms, these profiles may now be more publicly linked than once with your Facebook accounts. For anyone who wants to keep the apps separate, this is a major focus.

Facebook is now trying to understand how all of these applications – both alone and connected – support encryption from one end to another and how they communicate.

More marketing opportunities

Although this integration raises user concerns, it could offer marketers more opportunities to reach people across platforms more effectively. Mark Zuckerburg has said that it has no clear plan to monetize integration yet, but Facebook can be expected to build a better ad income from that change.

Facebook currently allows advertisers to display ads on Facebook Messenger, but not WhatsApp or Instagram. It is uncertain whether the integration feature of Messenger ads will continue, but we can expect that it will be implemented on all three platforms if it does.

The addition of this feature to Facebook will be a big win because Instagram and WhatsApp generate almost no more ad income than Facebook. In addition, we see increased engagement with these Messages-specific features with more users choosing the Messaging Platform as their primary communication source.

In this case, marketers can reach users without a Facebook account on Instagram or WhatsApp. Although data sharing between apps is a backlash source, marketers will likely benefit, because it provides a more holistic view of the user based on their behavior, improving ad-targeting capability.

Last but not least, although at the moment we do not have all the answers about the integration functionality or the ad opportunities it offers-Facebook knows that everybody watches. Based on its past controversies, we can assume that Facebook knows that it needs to do so successfully and to regain confidence from its foundation.

This is going to be quite a task on the technical side of the participating teams, but probably a huge payoff. If successful, we can examine the new communications hub that’s favored by users— as at least one profile is created by everyone— and it supports targeted marketers ‘ ads. This has the potential to alter the way messaging ads are effective-marketers should be sure to remain tuned to updates, with a whole range of new best practices.