How to Handle a Dumb Boss

two man watching smartphone

One time in your corporate career, there is always a moment when you ask yourself, “I wonder how in the world the company ever promoted my stupid boos into this job.” Due to a combination of not well thought of business decision and too much trust in people’s potemtial, an organization often end up with a stupid boss in charge.

Handling a stupid boss requires a lot of good people skill sets. Here are some helpful tips and ways in dealing with a stupid boss.

white chess game set

I. Use intelligence to combat unintelligence

Once your stupid boss fell that you are smarter than them, they will feel little bit threatened and will try to sabotage you. That is why it is important to prove to them that you are a lot smarter and that you are out of their league. This way, they will feel frightened to mess with you.

Don’t have second thoughts in using any opportunity to prove that you are way smarter than anyone, especially your boss. Use intricate reasoning and big words when talking to them, and act like it’s natural for you.

close up photography of brown jukebox letter keys

II. Explain yourself using complex logic

The big issue wuth a stupid boss is they often take dumb decisions and asks you to implement them. When this happens, say you’ll do it according to what they want and then later do it according to your will.

And when your boss asks you why you disobeyed them, explain yourself using logic and big words that are above them. Say for example: “I was backtracking my steps on the appending of account numbers on the ICM stream and realized a divergent approach with this process would emphasize the project’s collateral benefits for both our company and our partner site in terms of PCI and other security risks.” Then watch them stare at you blankly. They don’t want to look stupid even if they don’t have any idea on what you just said, they will not acknowledge this. Vanity is common to stupid people. Most of the time, they will just say, “Ok, next time, do things like I tell you to”. Then just repeat the same process next time.

man holding telephone screaming

III. Understand their feelings

Because a stupid boss can not follow complicated logic, often it is best to push their emotional buttons to impact their choices. Do not bother to attempt to convince them of arguments when you suggest to carry out a certain project.

Tell them something like this, instead: “I went to speak about this project to Tim (the boss of your boss) and he believes that it’s a great idea.” it’s essential to please your boss to Tim, that’s all you have to persuade them to.

woman in black half-sleeved shirt sitting while facing woman and smiling

IV. Use plain and simple logic, and perfect choice of words.

If you really feel the need to persuade a dumb boss to use logic, facts and arguments, then strip them off before using them. It reflects the malevolence and abilities of good people. Imagine speaking to a caveman who does not know the great phrases and sophisticated logic: “This… line; this… circle.”

Simplicity is when you try to convince a dumb boss. Try anything and you’re going to lose them. Then you will only hear about them: “I don’t find your arguments convincing enough” (translation: “I don’t have no indication of what you are talking about”).

Last but not least, keep in mind that no matter how good your people’s ability to cope with a dumb boss is, it’s always better to cope with a smart one instead. Thus, if it is often time to trick your boss with your higher brain power, perhaps it is time to find another job.😅 😅 😅

Everything You Need to Know about Being a Social Media Manager

Everything You Need to Know about Being a Social Media Manager

 
Image result for social media manager
 

A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies. 

Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. 

The proposal is part of your sales process.

Vantage Point Performance and the Sales Management Association found that companies with a clearly defined sales process see 18% more revenue growth than companies that don’t.

What is a clearly defined sales process? It’s made up of stages, such as “prospecting” and “close.” It can resemble a pyramid, flowchart or even a circle.

Having a degree in Marketing or Communications will help you out immensely

Strong communication skills are essential in every industry, and one of the requirements you’ll most often see listed in job descriptions. This is because knowing how to communicate with your audience is a key factor to success  – from selling products to consumers to strengthening relationships with investors, clients, customers, and employees, as well as teaching, developing ideas and in many other aspects of a business.

Getting a degree in communications will allow you to package information to connect with diverse audiences effectively, with specific goals in mind. Graduates of communication degrees hold jobs at all levels in their respective companies – and in a wide spectrum of different domains.

Marketing is a discipline that guides companies as they develop products, target customers, set prices, develop a brand and choose distribution channels. A marketing plan includes tactics for communicating a company’s strategy, including public relations, advertising, social media, and promotions. In short, marketing can be considered business planning and strategy, while communications is the execution side of selling. 

You will always need to be careful about what you say on social media. Always.

 

Nowadays, social media are an important part of running a business. Most photographers use Facebook, Instagram, and other outlets to promote their business and build the audience – but few of them think about how their personal accounts can make them lose clients in an instant.

Just like the role of the media in informing, educating and entertaining we use social media no different from this role of media maybe unaware. It is important to be mindful of what we post or write on social media because it can have harmful consequences.

As we use Facebook, WhatsApp, LinkedIn, Instagram and other social media in communicating with friends and acquaintances we should be careful as to what we write because we can find us in deep trouble unaware or not even meant for harm. Since we own these Apps maybe we feel entitled to use them in whatever way we feel which is okay as long we don’t harm anyone. Companies can sue individuals for defamation over a social media post to correct and cure harm done to the reputation of the company. Companies spend a lot of money on PR building the reputation of the company and they won’t let anyone damage that reputation just over a silly post made by an individual on social media. 

To many of us, social media are an outlet to express opinion and feelings. But remember: don’t complain about your clients, even on your private social media pages. Social networks are a sort of a “public space.” Even if you control who sees what on your personal accounts, there are always people who can share if you post something inappropriate. And it can ruin your business in no time.

Conclusion

The Social Media Manager is the voice of your company and should be included in all matters which are customer-facing. With almost every business needing to develop their online presence in order to participate in today’s hyper-connected consumer buying process, it’s in your best interests to hire the best and track their progress. Your online reputation and future sales depend on it.

5 Skills Social Media Managers Should Nurture

5 Skills Social Media Managers Should Nurture

 
Content writing

Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon.

Fast forward a decade and every organization must have a social media manager, whether full time or part-time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in.

It can mean being always on and keeping tabs on your community. It involves being creative as an artist but also learning to be the “data scientist”. In a digital age, the geeks may indeed inherit the earth.

So here are the skills a social media manager should nurture without much ado:

Visual Skills

Social media managers should develop a flair for conceptualizing and creating eye-catching images for social media posts and blog posts. If anything, visual trumps content in the social space. It’s a known fact that articles with images receive more views than those without. Even Tweets with images receive 18% more clicks over those without them. The same goes for Facebook. In fact, photo posts on Facebook get 120% more engagement over non-photo posts.

Further, quality images are central to platforms such as Pinterest and Instagram.

Customer Service Skills

When most business publications talk about customer service skills, things like “being a people person” tend to take the spotlight.

It’s not that this trait is outright wrong, but it’s so vague and generic that it’s hardly a help to anyone looking to get involved in support positions within a company, and it certainly doesn’t help out entrepreneurs/founders who are looking for the right set of skills when hiring the all-important folks who will be taking care of their customers. 

Content Skills

With more and more social media platforms thronging the social media space, grabbing user attention has become a real challenge that brands need to master by gaining mastery over content.

So, if you are looking to make a career in social media, first find out what sort of content works in different social media channels and then implement them accordingly. Some of the checkpoints you need to be careful about include: No grammar errors. No spelling errors. All in all, you need to have good command over the language.

In short, you need to convey your ideas clearly in writing. For more ideas on social media content, get in touch with top content marketing companies, directly.

Social media space is flooded with all sorts of content. So, it’s not easy for brands to grab the eyeballs of the users’ in the social media space. Meaning, brands really need to think hard in terms of coming up with great content that resonates with the users. Images of cats and dogs might work sometimes, not always. You need to experiment. Provide value. Content, in every sense, should inform, entertain, save money, inspire and more.

Advertising Skills

Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carry the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideas and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts, and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings are done by the agency’s media buying unit.

SEO Skills

SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. Search engine optimization, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years. 

If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skill sets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and fewer roles require just one specific skill set.

Wrapping Up

While you might not need to be proficient in every single area mentioned above, being good at a few of them would make you a great social media manager and a valuable asset to your company.

How to stay on top of success

gray coupe on parking area

Planning and Management are the crucial duos of any business platforms, Whatever the business’ size, capital, value or industry. Unfortunately, there are business owners who are not familiar with these elements. They are very good at starting the company. Amazing Sales and Marketing skills but could not maintain achieving objectives.

Here are the strategies that will help all types of companies from whatever industries whether it’s a big or small scale company.

Build a strong Corporate Culture

man standing beside wall

Corporate Culture refers to employee-engagement. It is how management interacts with their employees.  It is how companies handle outside business transactions. A strong corporate culture is the backbone of your company. Your employees are your best asset, not your office, products or even your money. 

Once you have a strong corporate culture, your employees’ productivity will increase, performance will increase. In the long run, your business will grow. Same people, No additional manpower, No additional cost.

Evaluate ROI

woman holding silver iPhone 6

The most effective planning before starting your business it to evaluate ROI. Measure your long-term success ahead of time and potential profitability. Plan and do realistic forecasting so you can foresee what will be your cost, inventory, sales, and ROI, Then compare your planned, forecasted and actual performance. 

If your business is having a problem handling your own reports, inventory and accounting maybe it’s the right time to consult for a third-party expert for help. Try inFlow

Create a Cloud Accounting Software

turned on monitoring screen

Cloud is a memory where you can access anywhere and many businesses have already adapted to this technology. 85% of the companies around the world have cloud accounts.  

If you are unsatisfied or not yet convinced why it can help your company 100% then here’s why:
•You can access it anywhere
•Your employees can update their department’s reports
•You can have real-time reports
•You can have your presentation from your cloud.
•You can avoid stolen reports with missing flash drives
•Your company’s information is protected and safe
•Employees can only access what they are allowed to.
•Real-time inventory and accounting reports

Continues Process, Planning and Management Improvements

“Best customer service” is the ultimate goal for all the business. Complete work in a timely and efficient manner, and reduce costs to earn more profits that’s the second goal. The right planning and management can help continuously business achieve all these goals and more.

Make sure to continuously evaluate your process, planning, and management. Make changes, evolving and harness the power of new technology. They are essential to reaching your objectives and goals.

Once you have that goal for your business, make sure to take care of it. Plan ahead of time, forecast the possible threats and obstacles you might encounter in the future. It is always best to seek help from someone who has experience. Look for a mentor that is already successful and has good business reputation. Learn from their experience, learn from their success and most especially learn from their mistakes.

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