5 Skills Social Media Managers Should Nurture
- Visual Skills
- Customer Service Skills
- Content Skills
- Advertising Skills
- SEO Skills
You can read the who article here:
5 Skills Social Media Managers Should Nurture
You can read the who article here:
Do you think you’ve got to be a tortured soul — at la van Gogh, Kurt Cobain, or Sylvia Plath — to be really creative?
You are not. Indeed, the more cheerful you are, the more imaginative and innovative you are to be. Alice Isen, Ph.D., late pioneer of scientific psychology, found that a positive “affect” (what researchers call a mood expression) facilitates flexible thinking and problem-solving, both of which are vital to the creative process. A happy state of mind, more than sulking, primes your brain for creative thinking.
In one study conducted by Teresa Amabile, Ph.D., a Harvard Business School professor and research director and author of The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, professionals working on innovative projects filed daily entries about the highs and lows of each day. After five months, Amabile and her team analyzed the nearly 12,000 entries and found that on the days when their moods were more positive, participants were more likely to think creative.
“Positive emotions loosen the thinking patterns of people, leading them to think broader and more extensively, creating unusual connections between ideas,” says Amabile. She says that these new connections can immediately lead to a creative thought, or they can incubate for a while and later result in ingenuity.
If you’re upset or stressed out, you need to relax before you can feel really positive. “The relaxation response resets your central nervous system after stress,” says Christine Carter, Ph.D., University of California senior fellow, Berkeley’s Greater Good Science Center and author of The Sweet Spot: How to Find Your Groove at Work and Home. Carter recommends taking a few moments to get comfortable and breathe deeply, emphasizing your exhale.
Find ways to boost your mood once you have reset. Some proven strategies: Identify five things for which you are grateful or ask a favorite colleague to go for a walk. “Even though you’re an introvert, the low-hanging fruit of mental well-being is social interaction,” Carter says. Your creativity will follow once your positivity is on the upswing.
Moments of extreme happiness are big-time creativity boosters, the ones that make you wonder at life. So if you’re stuck in an office or working on a project at home, you’re hoping to be innovative and fresh, you might want to plan a break. Go for a walk. Bathe in the ocean. Visit an exhibit of art. If it is inspiring, it’s not procrastinating, Carter says. “Think of your playtime as providing data for your creativity,” she suggests, to eliminate any I should be working guilt.
It’s not natural to be implacably chipper. While a sunnier overall arrangement leads to originality, darker moods are also part of the process. “Denying and avoiding your negative feelings creates the worst thing for creativity, emotional numbness,” says Carter. Studies have shown that after adversity and struggle some people’s creativity is blossoming, but only if they work to make their feelings meaningful. Carter suggests journaling your experiences, or talking to a friend.
You constantly seek new ways to get the brand of your company onto the the roster of potential customers. If you don’t, it’s a great way to engage and attract new customers using social media in business. In fact, small social media marketing strategies have an advantage compared to large companies. Why does it happen?
The effectiveness of social media leads to participation. If a company doesn’t engage in social media marketing, it will probably not succeed. Interacting in social media with consumers is a key marketing strategy for small enterprises.
The use of social media helps you to increase awareness of your brand and client base, as well as to connect with existing clients. In fact, one study showed that over 90 percent of marketers say that their businesses care about social media. 82 percent of participants in the survey worked in companies with less than 100 employees.
Small business owners can easily market through social media as long as you post actively on social media pages. Some of the common social media websites are Facebook, Twitter, Instagram, and LinkedIn. Set a schedule to contact your followers regularly in order to make effective use of social media for your company.
Advantages of social media marketing for small companies
The success of social media does not depend on the number of people a company has. Rather, it relies on the commitment of customers. These are several reasons why small enterprises can have more social media success than big enterprises:
1. Small companies are community focused and individual
There are several differences, such as the legal structure, the number of employees and revenues, between small and big companies. But companies nitty-gritty aspects are not the only differences between large and small ones.
Small companies tend to focus more on communities and individuals. Many small businesses decide to participate heavily in their communities, which leads to customer connections. It also benefits from connecting and sometimes partnering with other local businesses in the chamber of trade within their community.
Small companies can connect with their customers online when using social media. Small companies are more likely than larger companies to respond to their customers. As a small company, you can deal easily with the flow of customer comments, to ensure that you respond quickly.
For people to talk about products or services, social media is a great way. To increase customer participation, customers must post photos with the product of the company on social media. And welcome consumer reviews, questions, comments and concerns. You can easily build connections with people on social media, as a small business owner. Current and potential clients will have greater respect and appreciation for a company that responds promptly.
2. Low-cost advertising
While you can pay for certain advertising functions, such as on Facebook, social media is free of charge. You can target these ads to reach people within a certain range of your company. This means you will not end up paying out of your local customer base for publicity. Set a budget and choose your audience to start advertising on Facebook. Instead of spending thousands of dollars on social media marketing across the country, small enterprises have only to concentrate on their location. Social media is an excellent publicity tool without any additional characteristics. You can update your supporters on offers, sales, new products or even information related to the industry. Photos will also help clients see what they are offering.
You advertise to your existing customers through social media. However, by getting your brand out, you can also advertise potential customers. Your current customers are also great brand ambassadors. Small corporate owners usually know their customers themselves and share their social media experiences more naturally. Current customers can post on your products or services, raise their brand’s radars and attract new people to your business.
3. Joint Marketing in Social Media
Many small companies can work together on strategies for social media marketing. As a small business owner, you may work in your niche with neighboring small companies (not competitors).
You can post on your twitter, for instance, that if customers buy you and vice versa, they can get a discount coupon from another small business. Or, join in a social media gift or contest with a neighboring company. Winners may receive a prize which covers both companies ‘ products. On the websites of your social media, you can even showcase promotions for your neighboring business. You can build brand awareness together with other small businesses. You can take the radar of prospective customers and encourage people to purchase from both companies.
4. Personalized Care
Everything is about personalization for small companies. Some of them have a good shopping experience for small companies. A survey found that 53 percent of consumers want to go shopping in small enterprises because they want personalized service.
You can take the time to connect with individuals when customers are at the company. You can tell where your products originate, how long you have been in your business and how inspired you to start your business.
Individual attention is not only applied to consumers who are in your company. Small companies in social media can give customers more than scripted answers.
A large company selling all over the country has no time to give each customer a personalized response. On the other hand, a small company can write a real response to the situation of the customer directly. Small businesses have the benefit of social media marketing through this direct connection between consumers and brands.
5. Small companies can piggyback big ads
Some large companies organize events that small businesses can use in their marketing strategies for social media.
In the Philippines, for instance, Bazaars are all year round. Since consumers recognize that event, it is easier for small enterprises to take advantage of social media. Big companies could spend huge sums of cash on advertising, while small companies can benefit by posting that your company will participate.
Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon.
Fast forward a decade and every organization must have a social media manager, whether full time or part-time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in.
It can mean being always on and keeping tabs on your community. It involves being creative as an artist but also learning to be the “data scientist”. In a digital age, the geeks may indeed inherit the earth.
So here are the skills a social media manager should nurture without much ado:
Further, quality images are central to platforms such as Pinterest and Instagram.
When most business publications talk about customer service skills, things like “being a people person” tend to take the spotlight.
It’s not that this trait is outright wrong, but it’s so vague and generic that it’s hardly a help to anyone looking to get involved in support positions within a company, and it certainly doesn’t help out entrepreneurs/founders who are looking for the right set of skills when hiring the all-important folks who will be taking care of their customers.
With more and more social media platforms thronging the social media space, grabbing user attention has become a real challenge that brands need to master by gaining mastery over content.
So, if you are looking to make a career in social media, first find out what sort of content works in different social media channels and then implement them accordingly. Some of the checkpoints you need to be careful about include: No grammar errors. No spelling errors. All in all, you need to have good command over the language.
In short, you need to convey your ideas clearly in writing. For more ideas on social media content, get in touch with top content marketing companies, directly.
Social media space is flooded with all sorts of content. So, it’s not easy for brands to grab the eyeballs of the users’ in the social media space. Meaning, brands really need to think hard in terms of coming up with great content that resonates with the users. Images of cats and dogs might work sometimes, not always. You need to experiment. Provide value. Content, in every sense, should inform, entertain, save money, inspire and more.
Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals and even people (endorsements).
The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carry the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideas and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts, and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings are done by the agency’s media buying unit.
SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. Search engine optimization, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years.
If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skill sets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and fewer roles require just one specific skill set.
While you might not need to be proficient in every single area mentioned above, being good at a few of them would make you a great social media manager and a valuable asset to your company.