5 Trends in 2019 on Social Media

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The days are now gone when companies can treat social networks as a background or an additional marketing channel. Social media platforms today provide a company with an opportunity to show its value and to strengthen its voice consistently. Social networking is the perfect platform for customers to ask questions, give certificates and make air complaints. No company may ignore the importance of its presence in social media because it affects how people perceive its brand.

So what can you do to promote the success of your brand in 2019 via social media?

1. Personal branding is increasingly important for business branding

Setting a real human face to a brand name helps to build loyalty, especially in small businesses. A brand that is more related and has the human aspect naturally gains more trust, and trust is crucial to establishing relationships.

One way to humanize a brand is to encourage a company owner’s personal brand or a senior manager. This tactic has been used by many institutions through guest blogging, podcast, webinars and other publicity activities. This has become a key feature of many organisations. By helping your audiences learn about the character and expertise of company leadership, a company can build its reputation for its brand.

2. Long-form content to impact SEO

Word counts are not only the prominent impact of an article on the search engine results pages. However, SEO experts are in agreement that long-form content can provide an edge for you.

Although a high quality article with 1,600 words probably outranks an article with 500 words of a high-quality value, Google does not penalize blog posts if it fails to attain a certain amount of word count threshold. This is why I believe we see more publishers who require guest authors to submit articles with at least 1000 words or more.

I think we’re going to see more blogs that include long-form content and include them in their strategies for content. Thus, companies that have found no SEO traction in short articles could want to “go a long way” and add more comprehensive articles, rich with information and insight, both to attract readers and to give Google a more favorable reason to classify them.

3. Acceleration of personalized marketing

The pressure is stronger, as more companies dig into their data and use it to develop customized marketing campaigns that target the interests of people at different points in their purchaser journey.

Customers expect brands to customize special offers and discounts for their wishes and requirements. More enterprises need to think about targeted social media advertising and re-targeting campaigns in order to meet that expectation.

As the demand for individualized content increases, I expect that social platforms will continue to refine their targeting offers.

4. Promotion of video as the preferred content form

Live streaming continues to be a powerful way for people to participate in social media. Two thirds of all internet traffic in 2017 were streaming video, according to statistics compiled by Go-Globe. By 2020, video content is estimated to be 82% of internet traffic.

I see the prominence of the video closely linked with the first trend I mentioned–the influence of personal branding on the brand. Video enables an enterprise to face the company. It allows prospects and clients to know who is leading and operating in a company. Video provides companies with a chance not only to show what they are doing but also “who” they are.

5. “Pay to play” — the path to increased exposure

With the decreasing organic reach of business content, most businesses will need to invest in sponsored posts, boosted posts, and social media ads if they are to remain top of their minds.

Fortunately, publicity in the social media must not break the bank; a small sum of money can take a long way.

The only trend you can rely on year by year is for companies to change their approach to social media, to some extent, so that they can gain greater awareness and increase customer commitment.

The trend is that following them will not guarantee success — I advocate taking social media trends into account but evaluate them carefully and make sure you are always consistent with your brand and business efforts before leaping into your bandwagon before incorporating them in your marketing strategy.

7 Effective Social Media Marketing Plan Steps

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Social media for companies of all dimensions is a vital marketing channel. A few years ago, the common question, “Why should our company use social media?” Now is replaced by “how can social media marketing help our business to grow?”.

This makes me very excited as a social media marketer. What doesn’t inspire me is how many businesses still try without a documented strategy to market in social media. In this article, you will learn how seven steps your company needs to take to create an effective marketing strategy for social media.

Step 1: Audit your social presence today

Person Writing on White Book

Take a quick look at the location before you strategize where you are going. Some areas for auditing the presence of your company in social media are:

  • What networks do you currently operate?
  • You are optimized on your networks (photo and photo cover, bio, URL, etc.).
  • Which networks give you the most value at present
  • How do you compare your profiles to those of your competitors?

Step 2: Who is the ideal client

Two Man and Two Woman Standing on Green Grass Field

With this section you would like to be as specific as possible. For instance, if your target market was identified as parents it would be all right. However, you will have much more success if you identify your optimal client as a parent living in the United States, are 30-50 years of age, earn more than 70,000 dollars, mainly use Facebook and have an interest in outdoor activities.

If they market to the wrong audience, even the best marketers will fail. Reply to the questions below to help you find a highly focused buyer:

  • Age
  • Place of interest
  • Title of Job
  • Revenues
  • Pain points (which can be solved by your business)
  • The Social Network most used

Step 3: Declaration on Social Media

Four People Holding Mobile Phones

Your statement about your social media mission will drive your future activities, so make sure that you think about it. This statement shows exactly to what you plan to use your presence in social media and should reflect the identity of your brand. Beware of your ideal customer when you try to make this declaration.

An example of this could be: ‘ use social media to educate current and potential customers on digital marketing, with an emphasis on social media marketing. ‘ Once this statement is documented, you can decide what to share and create. It will make this statement simple.

If your mission statement doesn’t align with it, please forget. Corporations that randomly post without a leading task will fail. Experts and not generalists are followed.

Step 4: Key success metrics to identify

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How do you determine whether your efforts to market social media are successful? I don’t talk about just gaining more supporters; I’m talking about gaining cash. After all, spending time and money on something that does not improve the result is difficult to rationalize.

Some measurement metrics are:

  • Rate of conversion
  • Achievement
  • Website time spent
  • Feeling
  • Mentions of Brand
  • Comprehensive shares

Step 5: Content Creation and Curation

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Unfortunately, many companies jump directly to this step. Hopefully, this post has shown that you have to take several vital steps to create and curate engaging content for your social media channels.

Now let’s talk about the fun part of posting to social media. You know who your ideal customer is and used it to produce your mission statement on social media. It should be easy to start creating and curating content with this information. So, exactly what is the content considered? Here are some examples of content that you can create:

  • Pictures
  • Videos
  • Posts Blog
  • News from Company
  • Graphics for information
  • E – Books
  • Answers to interviews

Step 6: Invest in a tool for managing Social Media

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Most marketers have a secret, leveraging tools to boost their productivity. Okay, perhaps it’s no secret, but marketers would have to cope with constant burnout without tools (sometimes even with tools). With social networks, you can easily scale your efforts by having a tool to manage social media.

The ability to schedule posts in advance is one of the main benefits of a social media management tool. Remember that you created the content calendar? Make sure you align your scheduled posts with your content calendar in your social media management tool.

Step 7: Tracking, Analysis, and Optimization

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This could be the biggest step in terms of social media success. Even the best marketers in social media rely on testing and error. It may seem fundamental, but it’s important to keep track of your results, analyze the data and then optimize them.

After having the time to analyze the results of your marketing efforts, each previous step must be re-assessed. Allow your data to drive. If it tells you that your most efficient channel is Facebook or Twitter, consider doubling.

A great strategy of social media is never stonewalled. It is an ongoing work which changes when required. So, get out of there, develop a strategy and optimize it as your business and your audience grow and know more about you.

Stay in a Digital World

It makes you step back and think and eventually realize that those who  follow us will be born into a purely digital society where eBooks and augmented reality have gone from exotic to everyday.
Thinking about what this means in the future is intriguing, but it’s equally interesting right here and now in 2013. Technology, software and the devices we use, have of course shaped our social and human behavior on a number of levels, from shopping, to leisure, to business. Lives are lived online, and the opportunity to have a live feed into the minds of those you care about is becoming a clearer reality. People are more willing to share and consume horizontally through their social networks, rather than vertically. The organic spread of ideas, relationships, and trade can now be observed and measured on scales of unprecedented detail.

people using smartphones

Humanizing business communications online

There is no doubt that as more and more businesses advertise, show and deliver online communications, they have had to adapt to a world of highly concentrated digital consumption. This, however, can provide opportunities through and alongside their digital marketing to show human connection. An online retailer, for example, can still bring visible human aspects to their business. They can:

1. Show the people within the business on their website people pages and social channels, e.g. LinkedIn profile page and Facebook.

2. Personalize your twitter with a unique or a range of social media staff administrators, giving a personal tone to the messages and responses provided.

3. Ensure that sales and support emails come from employee addresses and use appropriate signatures to show real people behind the aspect of customer service and gain confidence.

4. Deliver video and audio content, including staff, and connect to the audience in real terms and improve the personality of the brand.

5. Personalize marketing emails on the basis of preferences, both through whom they are addresses.


In the case of Twitter, a number of companies place images on their background image of their help team to show people what they look like.
It is a small move, but it is effective in demonstrating that there are people there who will engage with you, irrespective of the query. A high street retailer with an “inevitable” online presence can also humanize the digital experience of their consumer and at the same time complement the real experience in store by:

1. Promoting online special offers and promotions, but only available in store to drive footfall and human interaction.

2. Building online knowledge among employees to help deliver personal sales and consumer loyalty.

3. Use social media to help inform consumers about products, local teams and staff.

4. Have real employees actively engaged in online customer service and social media contexts.

5. Ensure that telephone numbers are clearly promoted online and customized to ensure more voice contact where possible.

I think we all know, out of necessity, the inevitability of an increased trend towards more digital consumption and communication, but that doesn’t mean we need to be any less human. It’s about equilibrium. We must continue to act, sound and appear human even online and I hope that the norm isn’t that we get lazy and devalue personal contact by default over a more convenient digital equivalent or alternative.

woman wearing black and grey jacket holding glass cup while drinking near body of water during daytime
How To Humanize Starbucks

I often refer to Starbucks as an outstanding brand that appears to be making all the right moves in terms of their digital brand strategy and in terms of humanizing their experience, they are actually doing the following very well.

1. Promote online a wide variety of special promotions in cafés.

2. They have a very personal and responsive presence on social media led by fans, not the brand.

3. They have a strong global presence, but they have great local content and activity online.

4. Starbucks on mobile for the benefit of the café.

5. Humanizing and content that is socially engaging and accessible.


A great example of this last point is in the “Join Us” section on the.co.uk website. The content on this page helps paint a picture of an inclusive, social and people -centric brand built on community. This is what their product and experience stands for yet here it is simply using social media and technology as the delivery mechanism. This avoids many of the big mistakes many brands make, by adopting technology and digital platforms, yet they have no brand supporting or strengthening content strategies.

For more social reasons, Google Glass and its competitors are another example worth noting. This product due to its launch in 2014 has the potential for us to be more human from the perspective of being able to consume our digital media consumption while interacting normally-connected to the real world. An argument to this, however, is that we can disconnect from the re as users of the product.

Related to this discussion from the perspective of social media is a really good Q&A worth checking out with Nicholas Christakis from the TED series, entitled: “Our modern, connected lives.” It’s interesting because it raises many points about our influence and behavior driven by our modern connected online social experiences. It is a well-balanced series of responses from a real world vs digital perspective to issues of friendship, social influence and even online.



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In Conclusion One thing is for sure, digital media has the potential to dehumanize our lives as we live our lives online, interacting with devices rather than with individuals. We do know that as inevitable as this is, from how it can help us connect instantly on a global scale with people, we can take positive steps. We can also be encouraged by brands ‘ activities providing people with digital content and engagement strategies that are centric and accessible, initiating and motivating personal and brand contact on a regular basis.

Social Media Marketing Training

Everything You Need to Know about Being a Social Media Manager

Everything You Need to Know about Being a Social Media Manager

 
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A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies. 

Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. 

The proposal is part of your sales process.

Vantage Point Performance and the Sales Management Association found that companies with a clearly defined sales process see 18% more revenue growth than companies that don’t.

What is a clearly defined sales process? It’s made up of stages, such as “prospecting” and “close.” It can resemble a pyramid, flowchart or even a circle.

Having a degree in Marketing or Communications will help you out immensely

Strong communication skills are essential in every industry, and one of the requirements you’ll most often see listed in job descriptions. This is because knowing how to communicate with your audience is a key factor to success  – from selling products to consumers to strengthening relationships with investors, clients, customers, and employees, as well as teaching, developing ideas and in many other aspects of a business.

Getting a degree in communications will allow you to package information to connect with diverse audiences effectively, with specific goals in mind. Graduates of communication degrees hold jobs at all levels in their respective companies – and in a wide spectrum of different domains.

Marketing is a discipline that guides companies as they develop products, target customers, set prices, develop a brand and choose distribution channels. A marketing plan includes tactics for communicating a company’s strategy, including public relations, advertising, social media, and promotions. In short, marketing can be considered business planning and strategy, while communications is the execution side of selling. 

You will always need to be careful about what you say on social media. Always.

 

Nowadays, social media are an important part of running a business. Most photographers use Facebook, Instagram, and other outlets to promote their business and build the audience – but few of them think about how their personal accounts can make them lose clients in an instant.

Just like the role of the media in informing, educating and entertaining we use social media no different from this role of media maybe unaware. It is important to be mindful of what we post or write on social media because it can have harmful consequences.

As we use Facebook, WhatsApp, LinkedIn, Instagram and other social media in communicating with friends and acquaintances we should be careful as to what we write because we can find us in deep trouble unaware or not even meant for harm. Since we own these Apps maybe we feel entitled to use them in whatever way we feel which is okay as long we don’t harm anyone. Companies can sue individuals for defamation over a social media post to correct and cure harm done to the reputation of the company. Companies spend a lot of money on PR building the reputation of the company and they won’t let anyone damage that reputation just over a silly post made by an individual on social media. 

To many of us, social media are an outlet to express opinion and feelings. But remember: don’t complain about your clients, even on your private social media pages. Social networks are a sort of a “public space.” Even if you control who sees what on your personal accounts, there are always people who can share if you post something inappropriate. And it can ruin your business in no time.

Conclusion

The Social Media Manager is the voice of your company and should be included in all matters which are customer-facing. With almost every business needing to develop their online presence in order to participate in today’s hyper-connected consumer buying process, it’s in your best interests to hire the best and track their progress. Your online reputation and future sales depend on it.