5 Skills Social Media Managers Should Nurture
- Visual Skills
- Customer Service Skills
- Content Skills
- Advertising Skills
- SEO Skills
You can read the who article here:
5 Skills Social Media Managers Should Nurture
You can read the who article here:
It certainly is a well-loved social media network (for comparison, the population of the United States is over 325 million…!), with over 1 billion monthly active users. With a bigger Instagram, your company can increase its revenues, increase its opinions on your blog, and improve your brand’s community. But how do some individuals worldwide have thousands of supporters of Instagram? Today, I have received 11 workable tips to assist you to develop your Instagram supporters. This amazing tool helped me get my Instagram to the next level.
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The days are now gone when companies can treat social networks as a background or an additional marketing channel. Social media platforms today provide a company with an opportunity to show its value and to strengthen its voice consistently. Social networking is the perfect platform for customers to ask questions, give certificates and make air complaints. No company may ignore the importance of its presence in social media because it affects how people perceive its brand.
So what can you do to promote the success of your brand in 2019 via social media?
1. Personal branding is increasingly important for business branding
Setting a real human face to a brand name helps to build loyalty, especially in small businesses. A brand that is more related and has the human aspect naturally gains more trust, and trust is crucial to establishing relationships.
One way to humanize a brand is to encourage a company owner’s personal brand or a senior manager. This tactic has been used by many institutions through guest blogging, podcast, webinars and other publicity activities. This has become a key feature of many organisations. By helping your audiences learn about the character and expertise of company leadership, a company can build its reputation for its brand.
2. Long-form content to impact SEO
Word counts are not only the prominent impact of an article on the search engine results pages. However, SEO experts are in agreement that long-form content can provide an edge for you.
Although a high quality article with 1,600 words probably outranks an article with 500 words of a high-quality value, Google does not penalize blog posts if it fails to attain a certain amount of word count threshold. This is why I believe we see more publishers who require guest authors to submit articles with at least 1000 words or more.
I think we’re going to see more blogs that include long-form content and include them in their strategies for content. Thus, companies that have found no SEO traction in short articles could want to “go a long way” and add more comprehensive articles, rich with information and insight, both to attract readers and to give Google a more favorable reason to classify them.
3. Acceleration of personalized marketing
The pressure is stronger, as more companies dig into their data and use it to develop customized marketing campaigns that target the interests of people at different points in their purchaser journey.
Customers expect brands to customize special offers and discounts for their wishes and requirements. More enterprises need to think about targeted social media advertising and re-targeting campaigns in order to meet that expectation.
As the demand for individualized content increases, I expect that social platforms will continue to refine their targeting offers.
4. Promotion of video as the preferred content form
Live streaming continues to be a powerful way for people to participate in social media. Two thirds of all internet traffic in 2017 were streaming video, according to statistics compiled by Go-Globe. By 2020, video content is estimated to be 82% of internet traffic.
I see the prominence of the video closely linked with the first trend I mentioned–the influence of personal branding on the brand. Video enables an enterprise to face the company. It allows prospects and clients to know who is leading and operating in a company. Video provides companies with a chance not only to show what they are doing but also “who” they are.
5. “Pay to play” — the path to increased exposure
With the decreasing organic reach of business content, most businesses will need to invest in sponsored posts, boosted posts, and social media ads if they are to remain top of their minds.
Fortunately, publicity in the social media must not break the bank; a small sum of money can take a long way.
The only trend you can rely on year by year is for companies to change their approach to social media, to some extent, so that they can gain greater awareness and increase customer commitment.
The trend is that following them will not guarantee success — I advocate taking social media trends into account but evaluate them carefully and make sure you are always consistent with your brand and business efforts before leaping into your bandwagon before incorporating them in your marketing strategy.
Social media for companies of all dimensions is a vital marketing channel. A few years ago, the common question, “Why should our company use social media?” Now is replaced by “how can social media marketing help our business to grow?”.
This makes me very excited as a social media marketer. What doesn’t inspire me is how many businesses still try without a documented strategy to market in social media. In this article, you will learn how seven steps your company needs to take to create an effective marketing strategy for social media.
Step 1: Audit your social presence today
Take a quick look at the location before you strategize where you are going. Some areas for auditing the presence of your company in social media are:
Step 2: Who is the ideal client
With this section you would like to be as specific as possible. For instance, if your target market was identified as parents it would be all right. However, you will have much more success if you identify your optimal client as a parent living in the United States, are 30-50 years of age, earn more than 70,000 dollars, mainly use Facebook and have an interest in outdoor activities.
If they market to the wrong audience, even the best marketers will fail. Reply to the questions below to help you find a highly focused buyer:
Step 3: Declaration on Social Media
Your statement about your social media mission will drive your future activities, so make sure that you think about it. This statement shows exactly to what you plan to use your presence in social media and should reflect the identity of your brand. Beware of your ideal customer when you try to make this declaration.
An example of this could be: ‘ use social media to educate current and potential customers on digital marketing, with an emphasis on social media marketing. ‘ Once this statement is documented, you can decide what to share and create. It will make this statement simple.
If your mission statement doesn’t align with it, please forget. Corporations that randomly post without a leading task will fail. Experts and not generalists are followed.
Step 4: Key success metrics to identify
How do you determine whether your efforts to market social media are successful? I don’t talk about just gaining more supporters; I’m talking about gaining cash. After all, spending time and money on something that does not improve the result is difficult to rationalize.
Some measurement metrics are:
Step 5: Content Creation and Curation
Unfortunately, many companies jump directly to this step. Hopefully, this post has shown that you have to take several vital steps to create and curate engaging content for your social media channels.
Now let’s talk about the fun part of posting to social media. You know who your ideal customer is and used it to produce your mission statement on social media. It should be easy to start creating and curating content with this information. So, exactly what is the content considered? Here are some examples of content that you can create:
Step 6: Invest in a tool for managing Social Media
Most marketers have a secret, leveraging tools to boost their productivity. Okay, perhaps it’s no secret, but marketers would have to cope with constant burnout without tools (sometimes even with tools). With social networks, you can easily scale your efforts by having a tool to manage social media.
The ability to schedule posts in advance is one of the main benefits of a social media management tool. Remember that you created the content calendar? Make sure you align your scheduled posts with your content calendar in your social media management tool.
Step 7: Tracking, Analysis, and Optimization
This could be the biggest step in terms of social media success. Even the best marketers in social media rely on testing and error. It may seem fundamental, but it’s important to keep track of your results, analyze the data and then optimize them.
After having the time to analyze the results of your marketing efforts, each previous step must be re-assessed. Allow your data to drive. If it tells you that your most efficient channel is Facebook or Twitter, consider doubling.
A great strategy of social media is never stonewalled. It is an ongoing work which changes when required. So, get out of there, develop a strategy and optimize it as your business and your audience grow and know more about you.
It makes you step back and think and eventually realize that those who follow us will be born into a purely digital society where eBooks and augmented reality have gone from exotic to everyday.
Thinking about what this means in the future is intriguing, but it’s equally interesting right here and now in 2013. Technology, software and the devices we use, have of course shaped our social and human behavior on a number of levels, from shopping, to leisure, to business. Lives are lived online, and the opportunity to have a live feed into the minds of those you care about is becoming a clearer reality. People are more willing to share and consume horizontally through their social networks, rather than vertically. The organic spread of ideas, relationships, and trade can now be observed and measured on scales of unprecedented detail.
There is no doubt that as more and more businesses advertise, show and deliver online communications, they have had to adapt to a world of highly concentrated digital consumption. This, however, can provide opportunities through and alongside their digital marketing to show human connection. An online retailer, for example, can still bring visible human aspects to their business. They can:
1. Show the people within the business on their website people pages and social channels, e.g. LinkedIn profile page and Facebook.
2. Personalize your twitter with a unique or a range of social media staff administrators, giving a personal tone to the messages and responses provided.
3. Ensure that sales and support emails come from employee addresses and use appropriate signatures to show real people behind the aspect of customer service and gain confidence.
4. Deliver video and audio content, including staff, and connect to the audience in real terms and improve the personality of the brand.
5. Personalize marketing emails on the basis of preferences, both through whom they are addresses.
In the case of Twitter, a number of companies place images on their background image of their help team to show people what they look like.
It is a small move, but it is effective in demonstrating that there are people there who will engage with you, irrespective of the query. A high street retailer with an “inevitable” online presence can also humanize the digital experience of their consumer and at the same time complement the real experience in store by:
1. Promoting online special offers and promotions, but only available in store to drive footfall and human interaction.
2. Building online knowledge among employees to help deliver personal sales and consumer loyalty.
3. Use social media to help inform consumers about products, local teams and staff.
4. Have real employees actively engaged in online customer service and social media contexts.
5. Ensure that telephone numbers are clearly promoted online and customized to ensure more voice contact where possible.
I think we all know, out of necessity, the inevitability of an increased trend towards more digital consumption and communication, but that doesn’t mean we need to be any less human. It’s about equilibrium. We must continue to act, sound and appear human even online and I hope that the norm isn’t that we get lazy and devalue personal contact by default over a more convenient digital equivalent or alternative.
I often refer to Starbucks as an outstanding brand that appears to be making all the right moves in terms of their digital brand strategy and in terms of humanizing their experience, they are actually doing the following very well.
1. Promote online a wide variety of special promotions in cafés.
2. They have a very personal and responsive presence on social media led by fans, not the brand.
3. They have a strong global presence, but they have great local content and activity online.
4. Starbucks on mobile for the benefit of the café.
5. Humanizing and content that is socially engaging and accessible.
A great example of this last point is in the “Join Us” section on the.co.uk website. The content on this page helps paint a picture of an inclusive, social and people -centric brand built on community. This is what their product and experience stands for yet here it is simply using social media and technology as the delivery mechanism. This avoids many of the big mistakes many brands make, by adopting technology and digital platforms, yet they have no brand supporting or strengthening content strategies.
For more social reasons, Google Glass and its competitors are another example worth noting. This product due to its launch in 2014 has the potential for us to be more human from the perspective of being able to consume our digital media consumption while interacting normally-connected to the real world. An argument to this, however, is that we can disconnect from the re as users of the product.
Related to this discussion from the perspective of social media is a really good Q&A worth checking out with Nicholas Christakis from the TED series, entitled: “Our modern, connected lives.” It’s interesting because it raises many points about our influence and behavior driven by our modern connected online social experiences. It is a well-balanced series of responses from a real world vs digital perspective to issues of friendship, social influence and even online.
In Conclusion One thing is for sure, digital media has the potential to dehumanize our lives as we live our lives online, interacting with devices rather than with individuals. We do know that as inevitable as this is, from how it can help us connect instantly on a global scale with people, we can take positive steps. We can also be encouraged by brands ‘ activities providing people with digital content and engagement strategies that are centric and accessible, initiating and motivating personal and brand contact on a regular basis.
Influencer marketing is the next big thing in digital marketing. It’s not only the fashion, beauty, and lifestyle industries are benefiting from it, but also major healthcare, hotel and travel brands have gotten awesome results from their influencer marketing campaigns.
Influencers give a plethora of results like getting an influx of new followers, more brand awareness. They can also increase user acquisition, purchase, downloads or direct sales.
Here are 5 leading influencer marketing techniques that you absolutely must know in order to maximize the results of your marketing campaigns.
Unique promotional codes benefit both the brand and influencer. Codes stimulate influencers to share them because they allow them to offer something valuable to their followers. This kind of endorsement adds brand value towards the influencer’s followers.
These codes are merged in the content of influencers to reward and encourage customers to buy. It builds the influencer’s loyalty to the brand and helps to achieve other key campaign objectives such as increasing revenue and sales.
Writing a blog post on your products and services increases brand awareness and makes your website even more popular. Users refer to posts of this type with brand-specific contents, so that they form an opinion about your brand or service.
In your marketing campaigns, blog posts are just as beneficial as social media posts. Brands rely on those influencers to give their audience recommendations and blogging is just one of the finest and most reliable ways to do this.
Did you know? Nearly half of Twitter users decide to purchase a product inspired by an influencer’s tweet. It is also a known fact that tweets from influencers along with brand tweets are five times more likely to be purchased. This is the effect of brand mentions on social media.
A mention of a brand on an influencer’s social media can also greatly increase brand awareness. According to studies by Tapinfluence and Altimeter group, the third most successful marketing techniques is indeed brand mentions.
Microsoft used the broad social media presence of National Geographic to launch the International Women’s Day campaign. The campaign “Make What’s Next” started in 2016 and resumed in 2017. This was aimed at promoting more girls in STEM(Science, Technology, Engineering and Math) professions.
Several adventure photographers took 30 photos and were posted on National Geographic’s five Instagram accounts. A famous female scientist or adventurer was on each of these photos.
With 30 Instagram posts, Microsoft reached 91 million people.
Offering free products and services to influencers in exchange for their opinions and experiences is a great way to reward their efforts and to use their influence for the benefit of your brand.
Football star Cristiano Ronaldo, who has over 120 million followers, is a very popular Instagram star. He regularly promotes brands and products on his social media platforms.
These extremely attractive promotions result in high conversion rates due to their huge popularity. From his social accounts between May 2016 and May 2017, Nike, Tag Heuer, Abbott Labs and Herbalife earned $936 million in media value.
Do you know what motivates people to do great things? Competition. When these ambitious influencers are challenged to accomplish the most number of likes, sales, or impressions, they will be driven to win and make it to the top of the list. This often results in making the promotion even more enjoyable.
These 5 techniques have proved to help business get more leads and boost sales. The success of your influencer marketing campaign hinges upon you to make the right decision in choosing the best influencer and the appropriate platform and techniques for your brand’s messaging.
Why don’t you take the time to test each of these 5 techniques for your marketing mix?
A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies.
Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.
For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow.
The proposal is part of your sales process.
Vantage Point Performance and the Sales Management Association found that companies with a clearly defined sales process see 18% more revenue growth than companies that don’t.
What is a clearly defined sales process? It’s made up of stages, such as “prospecting” and “close.” It can resemble a pyramid, flowchart or even a circle.
Strong communication skills are essential in every industry, and one of the requirements you’ll most often see listed in job descriptions. This is because knowing how to communicate with your audience is a key factor to success – from selling products to consumers to strengthening relationships with investors, clients, customers, and employees, as well as teaching, developing ideas and in many other aspects of a business.
Getting a degree in communications will allow you to package information to connect with diverse audiences effectively, with specific goals in mind. Graduates of communication degrees hold jobs at all levels in their respective companies – and in a wide spectrum of different domains.
Marketing is a discipline that guides companies as they develop products, target customers, set prices, develop a brand and choose distribution channels. A marketing plan includes tactics for communicating a company’s strategy, including public relations, advertising, social media, and promotions. In short, marketing can be considered business planning and strategy, while communications is the execution side of selling.
Nowadays, social media are an important part of running a business. Most photographers use Facebook, Instagram, and other outlets to promote their business and build the audience – but few of them think about how their personal accounts can make them lose clients in an instant.
Just like the role of the media in informing, educating and entertaining we use social media no different from this role of media maybe unaware. It is important to be mindful of what we post or write on social media because it can have harmful consequences.
As we use Facebook, WhatsApp, LinkedIn, Instagram and other social media in communicating with friends and acquaintances we should be careful as to what we write because we can find us in deep trouble unaware or not even meant for harm. Since we own these Apps maybe we feel entitled to use them in whatever way we feel which is okay as long we don’t harm anyone. Companies can sue individuals for defamation over a social media post to correct and cure harm done to the reputation of the company. Companies spend a lot of money on PR building the reputation of the company and they won’t let anyone damage that reputation just over a silly post made by an individual on social media.
To many of us, social media are an outlet to express opinion and feelings. But remember: don’t complain about your clients, even on your private social media pages. Social networks are a sort of a “public space.” Even if you control who sees what on your personal accounts, there are always people who can share if you post something inappropriate. And it can ruin your business in no time.
Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon.
Fast forward a decade and every organization must have a social media manager, whether full time or part-time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in.
It can mean being always on and keeping tabs on your community. It involves being creative as an artist but also learning to be the “data scientist”. In a digital age, the geeks may indeed inherit the earth.
So here are the skills a social media manager should nurture without much ado:
Further, quality images are central to platforms such as Pinterest and Instagram.
When most business publications talk about customer service skills, things like “being a people person” tend to take the spotlight.
It’s not that this trait is outright wrong, but it’s so vague and generic that it’s hardly a help to anyone looking to get involved in support positions within a company, and it certainly doesn’t help out entrepreneurs/founders who are looking for the right set of skills when hiring the all-important folks who will be taking care of their customers.
With more and more social media platforms thronging the social media space, grabbing user attention has become a real challenge that brands need to master by gaining mastery over content.
So, if you are looking to make a career in social media, first find out what sort of content works in different social media channels and then implement them accordingly. Some of the checkpoints you need to be careful about include: No grammar errors. No spelling errors. All in all, you need to have good command over the language.
In short, you need to convey your ideas clearly in writing. For more ideas on social media content, get in touch with top content marketing companies, directly.
Social media space is flooded with all sorts of content. So, it’s not easy for brands to grab the eyeballs of the users’ in the social media space. Meaning, brands really need to think hard in terms of coming up with great content that resonates with the users. Images of cats and dogs might work sometimes, not always. You need to experiment. Provide value. Content, in every sense, should inform, entertain, save money, inspire and more.
Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals and even people (endorsements).
The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carry the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideas and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts, and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings are done by the agency’s media buying unit.
SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. Search engine optimization, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years.
If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skill sets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and fewer roles require just one specific skill set.
While you might not need to be proficient in every single area mentioned above, being good at a few of them would make you a great social media manager and a valuable asset to your company.
Top 5 Profitable Online Businesses
Whether they are targeting the mass market or restricting their business to particular niche markets, thousands of businesses are started online on a daily basis. There is some internet based business that seems to be more successful compared to others because of the value they offer to their customers. Some of these favorite businesses include:
A website serves as a link between a company and their potential customers, that’s why the majority of the companies requires this. Sites are a great tool for selling products or services and getting feedback from their clients all over the world. As the mobile phone becomes the primary tool of communication, web designers are also developing websites that are quickly loaded on mobile phones for the benefit of users. Most of the web design companies offer their services to both individuals and as well as large organizations, making it a lucrative business.
Social media consultation
Social media has become the leading platform wherein companies and individuals communicate. Most of the time, companies need help in figuring out their social media strategy and often times consult the services of social media experts and or social media manager. The need for consultants is to drive more social media networks. The social media experts may be hired on a contract and or full-time basis, depending on the needs of the organization.
There are a lot of products and services’ information being provided to many internet users on a daily basis, leaving them overwhelmed. It is for this reason that many online customers find time to search for review sites especially when they seek common feedbacks and or analysis on certain products and or services. These sites can review things across the board or focus on particular niches to attract a specific clientele. Websites such as The Top 10 Sites make information more accessible for those seeking well-researched information on popular brands.
Finding your other half has been quite a task for single people especially those who have plans of settling down very soon. For many of them, finding love at the comfort of their home or their office desk through dating sites is quite convenient and most welcome. Dating sites that offer added value like background checks and matches for those who signed up on the site are more likely to succeed. Also, niche sites that target individuals with unique needs are very successful across the globe.
The most successful online business nowadays is buying and selling goods online. It offers convenience to shoppers looking to make a purchase. That is why more and more are doing shopping online. Also, delivery services after items have been purchased makes the entire experience great for the customers, no matter where they are located.
In general, online businesses will succeed if they keep up with the trends and maintain attractive sites and focus more on providing a great customer experience.
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What is an influencer?
It is a person who can influence people to buy something thru his/her knowledge, videos, experience, and designation. Influencers are normally focused with 1 or 2 Niche and it is very rare for them to transition to different Niches.
What is a Social Media Influencers?
They are the people who are able to grow a huge number of followers thru Social Media. They were able to build a reputation from their knowledge and expertise on a particular topic. They create their own posts regularly and interact with their followers.
What is Influencer Marketing?
Influencer Marketing is the process of endorsing a brand, business, website, service, and a place thru Social Media Influencers. Depending on the type of Influencers, it is far cheaper than Television Ads. All of the Social Media Sites have Millions of people signed up which means they can have thousands or even million impressions for each post. It is also easier to share and tag someone with Social Media Advertisement.
Types of Influencers
It is easier for celebrities to use their influence thru social media because they are already famous and a lot of people already know them. There are Pros and Cons with Celebrity Influencers.
Pros – They will be able to get millions of impressions with endorsements.
Cons– They may lack credibility with a product’s target audience
CEOs, Businessmen and Millionaires
They are the most respected and reputable social media influencers because of their achievements and experience. They are popular because ordinary individuals like us wish that someday we’ll be as successful and rich as they are. Their audiences always wait for their posts, Motivational, sales, business or marketing tips, we all wait for it hoping that we might learn from their experience and enforce it with our knowledge.
Bloggers and Content Creators
blogging has been associated with influencer marketing for years already. There are hundreds or even thousands of influential blogs. Once a product or a brand is mentioned positively in a blog, it can lead to blogger’s supporters, positive reviews and sales.
Bloggers also focus with 1 or 2 Niches. They can max it to 3 or 4 Topics depending on the relativity of the Niches. Many bloggers have already build a huge number of followers. Most of the popular Niches are personal development, finance, health, fashion, travel, food, music, business, sports, and esports.
When a blogger writes something about recommending your products, then you can participate in guest posting. If you can grab a guest posting spot on a large blog, then you have the authority to control the blog, you can control the content and you can add a link to your site in your author bio.
There are blogs that are very influential, you can buy a sponsored post on their site. This will allow you to post or let the blogger post a content about your business or brand. This is different from mentions which are normally just a glimpse of your brand/product. This sponsored post is a reserve spot brands and business and have a full control about the content.
Blogging is not the only popular content on the internet. Another popular type of content is video. Content creators do not post videos on their website, they post their videos on Youtube because content creators can monetize from Youtube.
They are normal people who have been known for their knowledge of some niches. They were able to gain 1,000 to 100,000 followers by only posting and focusing with 1 or 2 Niche. It is not just the number of followers that dictates their influence but the relationship and engagement of the micro influencers with their followers.
Small business loves to team up with Micro influencers because they are cheap and approachable. They are easy to negotiate because Micro influencers handle their accounts themselves. Micro Influencers are normally location based. They are popular with 1 or 2 Niches But mostly their followers are within their city or country.
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