5 Skills Social Media Managers Should Nurture

5 Skills Social Media Managers Should Nurture

  1. Visual Skills
  2. Customer Service Skills
  3. Content Skills
  4. Advertising Skills
  5. SEO Skills

You can read the who article here:

5 Skills Social Media Managers Should Nurture

5 Trends in 2019 on Social Media

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The days are now gone when companies can treat social networks as a background or an additional marketing channel. Social media platforms today provide a company with an opportunity to show its value and to strengthen its voice consistently. Social networking is the perfect platform for customers to ask questions, give certificates and make air complaints. No company may ignore the importance of its presence in social media because it affects how people perceive its brand.

So what can you do to promote the success of your brand in 2019 via social media?

1. Personal branding is increasingly important for business branding

Setting a real human face to a brand name helps to build loyalty, especially in small businesses. A brand that is more related and has the human aspect naturally gains more trust, and trust is crucial to establishing relationships.

One way to humanize a brand is to encourage a company owner’s personal brand or a senior manager. This tactic has been used by many institutions through guest blogging, podcast, webinars and other publicity activities. This has become a key feature of many organisations. By helping your audiences learn about the character and expertise of company leadership, a company can build its reputation for its brand.

2. Long-form content to impact SEO

Word counts are not only the prominent impact of an article on the search engine results pages. However, SEO experts are in agreement that long-form content can provide an edge for you.

Although a high quality article with 1,600 words probably outranks an article with 500 words of a high-quality value, Google does not penalize blog posts if it fails to attain a certain amount of word count threshold. This is why I believe we see more publishers who require guest authors to submit articles with at least 1000 words or more.

I think we’re going to see more blogs that include long-form content and include them in their strategies for content. Thus, companies that have found no SEO traction in short articles could want to “go a long way” and add more comprehensive articles, rich with information and insight, both to attract readers and to give Google a more favorable reason to classify them.

3. Acceleration of personalized marketing

The pressure is stronger, as more companies dig into their data and use it to develop customized marketing campaigns that target the interests of people at different points in their purchaser journey.

Customers expect brands to customize special offers and discounts for their wishes and requirements. More enterprises need to think about targeted social media advertising and re-targeting campaigns in order to meet that expectation.

As the demand for individualized content increases, I expect that social platforms will continue to refine their targeting offers.

4. Promotion of video as the preferred content form

Live streaming continues to be a powerful way for people to participate in social media. Two thirds of all internet traffic in 2017 were streaming video, according to statistics compiled by Go-Globe. By 2020, video content is estimated to be 82% of internet traffic.

I see the prominence of the video closely linked with the first trend I mentioned–the influence of personal branding on the brand. Video enables an enterprise to face the company. It allows prospects and clients to know who is leading and operating in a company. Video provides companies with a chance not only to show what they are doing but also “who” they are.

5. “Pay to play” — the path to increased exposure

With the decreasing organic reach of business content, most businesses will need to invest in sponsored posts, boosted posts, and social media ads if they are to remain top of their minds.

Fortunately, publicity in the social media must not break the bank; a small sum of money can take a long way.

The only trend you can rely on year by year is for companies to change their approach to social media, to some extent, so that they can gain greater awareness and increase customer commitment.

The trend is that following them will not guarantee success — I advocate taking social media trends into account but evaluate them carefully and make sure you are always consistent with your brand and business efforts before leaping into your bandwagon before incorporating them in your marketing strategy.

Stay in a Digital World

It makes you step back and think and eventually realize that those who  follow us will be born into a purely digital society where eBooks and augmented reality have gone from exotic to everyday.
Thinking about what this means in the future is intriguing, but it’s equally interesting right here and now in 2013. Technology, software and the devices we use, have of course shaped our social and human behavior on a number of levels, from shopping, to leisure, to business. Lives are lived online, and the opportunity to have a live feed into the minds of those you care about is becoming a clearer reality. People are more willing to share and consume horizontally through their social networks, rather than vertically. The organic spread of ideas, relationships, and trade can now be observed and measured on scales of unprecedented detail.

people using smartphones

Humanizing business communications online

There is no doubt that as more and more businesses advertise, show and deliver online communications, they have had to adapt to a world of highly concentrated digital consumption. This, however, can provide opportunities through and alongside their digital marketing to show human connection. An online retailer, for example, can still bring visible human aspects to their business. They can:

1. Show the people within the business on their website people pages and social channels, e.g. LinkedIn profile page and Facebook.

2. Personalize your twitter with a unique or a range of social media staff administrators, giving a personal tone to the messages and responses provided.

3. Ensure that sales and support emails come from employee addresses and use appropriate signatures to show real people behind the aspect of customer service and gain confidence.

4. Deliver video and audio content, including staff, and connect to the audience in real terms and improve the personality of the brand.

5. Personalize marketing emails on the basis of preferences, both through whom they are addresses.


In the case of Twitter, a number of companies place images on their background image of their help team to show people what they look like.
It is a small move, but it is effective in demonstrating that there are people there who will engage with you, irrespective of the query. A high street retailer with an “inevitable” online presence can also humanize the digital experience of their consumer and at the same time complement the real experience in store by:

1. Promoting online special offers and promotions, but only available in store to drive footfall and human interaction.

2. Building online knowledge among employees to help deliver personal sales and consumer loyalty.

3. Use social media to help inform consumers about products, local teams and staff.

4. Have real employees actively engaged in online customer service and social media contexts.

5. Ensure that telephone numbers are clearly promoted online and customized to ensure more voice contact where possible.

I think we all know, out of necessity, the inevitability of an increased trend towards more digital consumption and communication, but that doesn’t mean we need to be any less human. It’s about equilibrium. We must continue to act, sound and appear human even online and I hope that the norm isn’t that we get lazy and devalue personal contact by default over a more convenient digital equivalent or alternative.

woman wearing black and grey jacket holding glass cup while drinking near body of water during daytime
How To Humanize Starbucks

I often refer to Starbucks as an outstanding brand that appears to be making all the right moves in terms of their digital brand strategy and in terms of humanizing their experience, they are actually doing the following very well.

1. Promote online a wide variety of special promotions in cafés.

2. They have a very personal and responsive presence on social media led by fans, not the brand.

3. They have a strong global presence, but they have great local content and activity online.

4. Starbucks on mobile for the benefit of the café.

5. Humanizing and content that is socially engaging and accessible.


A great example of this last point is in the “Join Us” section on the.co.uk website. The content on this page helps paint a picture of an inclusive, social and people -centric brand built on community. This is what their product and experience stands for yet here it is simply using social media and technology as the delivery mechanism. This avoids many of the big mistakes many brands make, by adopting technology and digital platforms, yet they have no brand supporting or strengthening content strategies.

For more social reasons, Google Glass and its competitors are another example worth noting. This product due to its launch in 2014 has the potential for us to be more human from the perspective of being able to consume our digital media consumption while interacting normally-connected to the real world. An argument to this, however, is that we can disconnect from the re as users of the product.

Related to this discussion from the perspective of social media is a really good Q&A worth checking out with Nicholas Christakis from the TED series, entitled: “Our modern, connected lives.” It’s interesting because it raises many points about our influence and behavior driven by our modern connected online social experiences. It is a well-balanced series of responses from a real world vs digital perspective to issues of friendship, social influence and even online.



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In Conclusion One thing is for sure, digital media has the potential to dehumanize our lives as we live our lives online, interacting with devices rather than with individuals. We do know that as inevitable as this is, from how it can help us connect instantly on a global scale with people, we can take positive steps. We can also be encouraged by brands ‘ activities providing people with digital content and engagement strategies that are centric and accessible, initiating and motivating personal and brand contact on a regular basis.

Social Media Marketing Training

The Integration of Facebook, WhatsApp, and Instagram Messaging

Facebook CEO Mark Zuckerburg announced recently plans to integrate Facebook, WhatsApp, and Instagram messaging capacities. This change will allow end to end user messages to be encrypted and enable them to communicate cross-platform between apps. Along with these three platforms, the underlying message infrastructure will continue to operate as independent apps.

The combined users of all three apps are brought together for 2,6 billion–giving Facebook more influence on user communication than ever before. Other competing messaging services such as Apple and Google will probably give Facebook a competing edge with a hyperlink. This advantage could lead to more time spent on Facebook-owned applications, which allow Facebook to recover popularity both from a user and from a publicity point of view after two years of scandal.

As many of us know, in recent years, Facebook has been the center of several controversies. Election interference, exposure of user data and data collection concerns all have damaged the reputation of the company. When integration was announced, many people immediately addressed the first question of safety.

Zuckerberg stated that they are working on adding end-to-end encryption to each of the services, which means that private messages can only be viewed by conversation participants. Enhanced encryption will help Facebook protect user data better, which is likely to help build trust among users who have been concerned about data privacy in the past.

Although the content of the actual message is safeguarded, there are still concerns about how these apps share data. For example, users of Facebook usually include personal data such as their full name, workplace, hometown or relationship status not included in WhatsApp and Instagram profiles.

While it is not clear how much data (or how much) will be shared between platforms, these profiles may now be more publicly linked than once with your Facebook accounts. For anyone who wants to keep the apps separate, this is a major focus.

Facebook is now trying to understand how all of these applications – both alone and connected – support encryption from one end to another and how they communicate.

More marketing opportunities

Although this integration raises user concerns, it could offer marketers more opportunities to reach people across platforms more effectively. Mark Zuckerburg has said that it has no clear plan to monetize integration yet, but Facebook can be expected to build a better ad income from that change.

Facebook currently allows advertisers to display ads on Facebook Messenger, but not WhatsApp or Instagram. It is uncertain whether the integration feature of Messenger ads will continue, but we can expect that it will be implemented on all three platforms if it does.

The addition of this feature to Facebook will be a big win because Instagram and WhatsApp generate almost no more ad income than Facebook. In addition, we see increased engagement with these Messages-specific features with more users choosing the Messaging Platform as their primary communication source.

In this case, marketers can reach users without a Facebook account on Instagram or WhatsApp. Although data sharing between apps is a backlash source, marketers will likely benefit, because it provides a more holistic view of the user based on their behavior, improving ad-targeting capability.

Last but not least, although at the moment we do not have all the answers about the integration functionality or the ad opportunities it offers-Facebook knows that everybody watches. Based on its past controversies, we can assume that Facebook knows that it needs to do so successfully and to regain confidence from its foundation.

This is going to be quite a task on the technical side of the participating teams, but probably a huge payoff. If successful, we can examine the new communications hub that’s favored by users— as at least one profile is created by everyone— and it supports targeted marketers ‘ ads. This has the potential to alter the way messaging ads are effective-marketers should be sure to remain tuned to updates, with a whole range of new best practices.

Why are small companies benefiting from social media marketing?

You constantly seek new ways to get the brand of your company onto the the roster of potential customers. If you don’t, it’s a great way to engage and attract new customers using social media in business. In fact, small social media marketing strategies have an advantage compared to large companies. Why does it happen?

The effectiveness of social media leads to participation. If a company doesn’t engage in social media marketing, it will probably not succeed. Interacting in social media with consumers is a key marketing strategy for  small enterprises. 

The use of social media helps you to increase awareness of your brand and client base, as well as to connect with existing clients. In fact, one study showed that over 90 percent of marketers say that their businesses care about social media. 82 percent of participants in the survey worked in companies with less than 100 employees.

Small business owners can easily market through social media as long as you post actively on social media pages. Some of the common social media websites are Facebook, Twitter, Instagram, and LinkedIn. Set a schedule to contact your followers regularly in order to make effective use of social media for your company.

Advantages of social media marketing for small companies

The success of social media does not depend on the number of people a company has. Rather, it relies on the commitment of customers. These are several reasons why small enterprises can have more social media success than big enterprises:

1. Small companies are community focused and individual

There are several differences, such as the legal structure, the number of  employees and revenues, between small and big companies. But companies nitty-gritty aspects are not the only differences between large and small ones. 

Small companies tend to focus more on communities and individuals. Many small businesses decide to participate heavily in their communities, which leads to customer connections. It also benefits from connecting and sometimes partnering with other local businesses in the chamber of trade within their community.

Small companies can connect with their customers online when using social media. Small companies are more likely than larger companies to respond to their customers. As a small company, you can deal easily with the flow of customer comments, to ensure that you respond quickly.

For people to talk about products or services, social media is a great way. To increase customer participation, customers must post photos with the product of the company on social media. And welcome consumer reviews, questions, comments and concerns. You can easily build connections with people on social media, as a small business owner. Current and potential clients will have greater respect and appreciation for a company that responds promptly.

2. Low-cost advertising

While you can pay for certain advertising functions, such as on Facebook, social media is free of charge. You can target these ads to reach people within a certain range of your company. This means you will not end up paying out of your local customer base for publicity. Set a budget and choose your audience to start advertising on Facebook. Instead of spending thousands of dollars on social media marketing across the country, small enterprises have only to concentrate on their location. Social media is an excellent publicity tool without any additional characteristics. You can update your supporters on offers, sales, new products or even information related to the industry. Photos will also help clients see what they are offering.

You advertise to your existing customers through social media. However, by getting your brand out, you can also advertise potential customers. Your current customers are also great brand ambassadors. Small corporate owners usually know their customers themselves and share their social media experiences more naturally. Current customers can post on your products or services, raise their brand’s radars and attract new people to your business.

3. Joint Marketing in Social Media

Many small companies can work together on strategies for social media marketing. As a small business owner, you may work in your niche with neighboring small companies (not competitors).

You can post on your twitter, for instance, that if customers buy you and vice versa, they can get a discount coupon from another small business. Or, join in a social media gift or contest with a neighboring company. Winners may receive a prize which covers both companies ‘ products. On the websites of your social media, you can even showcase promotions for your neighboring business. You can build brand awareness together with other small businesses. You can take the radar of prospective customers and encourage people to purchase from both companies.

4. Personalized Care

Everything is about personalization for small companies. Some of them have a good shopping experience for small companies. A survey found that 53 percent of consumers want to go shopping in small enterprises because they want personalized service.

You can take the time to connect with individuals when customers are at the company. You can tell where your products originate, how long you have been in your business and how inspired you to start your business.

Individual attention is not only applied to consumers who are in your company. Small companies in social media can give customers more than scripted answers.

A large company selling all over the country has no time to give each customer a personalized response. On the other hand, a small company can write a real response to the situation of the customer directly. Small businesses have the benefit of social media marketing through this direct connection between consumers and brands.

5. Small companies can piggyback big ads

Some large companies organize events that small businesses can use in their marketing strategies for social media.

In the Philippines, for instance, Bazaars are all year round. Since consumers recognize that event, it is easier for small enterprises to take advantage of social media. Big companies could spend huge sums of cash on advertising, while small companies can benefit by posting that your company will participate.

The Leading Influencer Marketing Techniques

Influencer marketing is the next big thing in digital marketing. It’s not only the fashion, beauty, and lifestyle industries are benefiting from it, but also major healthcare, hotel and travel brands have gotten awesome results from their influencer marketing campaigns.

Influencers give a plethora of results like getting an influx of new followers, more brand awareness. They can also increase user acquisition, purchase, downloads or direct sales.

Here are 5 leading influencer marketing techniques that you absolutely must know in order to maximize the results of your marketing campaigns.

Coupon Codes

Unique promotional codes benefit both the brand and influencer. Codes stimulate influencers to share them because they allow them to offer something valuable to their followers. This kind of endorsement adds brand value towards the influencer’s followers.

These codes are merged in the content of influencers to reward and encourage customers to buy. It builds the influencer’s loyalty to the brand and helps to achieve other key campaign objectives such as increasing revenue and sales.

Blog Posts

Writing a blog post on your products and services increases brand awareness and makes your website even more popular. Users refer to posts of this type with brand-specific contents, so that they form an opinion about your brand or service.

In your marketing campaigns, blog posts are just as beneficial as social media posts. Brands rely on those influencers to give their audience recommendations and blogging is just one of the finest and most reliable ways to do this.

Brand Mentions

Did you know? Nearly half of Twitter users decide to purchase a product inspired by an influencer’s tweet. It is also a known fact that tweets from influencers along with brand tweets are five times more likely to be purchased. This is the effect of brand mentions on social media.

A mention of a brand on an influencer’s social media can also greatly increase brand awareness. According to studies by Tapinfluence and Altimeter group, the third most successful marketing techniques is indeed brand mentions.

Microsoft used the broad social media presence of National Geographic to launch the International Women’s Day campaign. The campaign “Make What’s Next” started in 2016 and resumed in 2017. This was aimed at promoting more girls in STEM(Science, Technology, Engineering and Math) professions.

Several adventure photographers took 30 photos and were posted on National Geographic’s five Instagram accounts. A famous female scientist or adventurer was on each of these photos.

With 30 Instagram posts, Microsoft reached 91 million people.

Free Products

Offering free products and services to influencers in exchange for their opinions and experiences is a great way to reward their efforts and to use their influence for the benefit of your brand.

Football star Cristiano Ronaldo, who has over 120 million followers, is a very popular Instagram star. He regularly promotes brands and products on his social media platforms.

These extremely attractive promotions result in high conversion rates due to their huge popularity. From his social accounts between May 2016 and May 2017, Nike, Tag Heuer, Abbott Labs and Herbalife earned $936 million in media value.

Challenging Your Influencers

Do you know what motivates people to do great things? Competition. When these ambitious influencers are challenged to accomplish the most number of likes, sales, or impressions, they will be driven to win and make it to the top of the list. This often results in making the promotion even more enjoyable.


These 5 techniques have proved to help business get more leads and boost sales. The success of your influencer marketing campaign hinges upon you to make the right decision in choosing the best influencer and the appropriate platform and techniques for your brand’s messaging.

Why don’t you take the time to test each of these 5 techniques for your marketing mix?